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20 Best Book Marketing Campaigns (2023 Update)
Are you looking for the Best Book Marketing Campaigns? If so, you’ve come to the right place.
Choosing the Best Book Marketing Campaigns can be difficult as there are so many considerations, such as Nike, Penguin Random House, Prima Marketing, WHSmith, Amazon.com. We have done a lot of research to find the Top 20 Best Book Marketing Campaigns available.
The average cost is $21.71. Sold comparable range in price from a low of $3.50 to a high of $52.92.
Based on the research we did, we think Permission Marketing [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Book Marketing Campaigns (20 Sellers)
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Features:
- Summary of the book.
- About seth godin.
- The author of this book, seth godin, is also a renowned public speaker, and entrepreneur from america.
Features:
- Used book in good condition
- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition
Features:
- Establish yourself as an authority
- Create offers your audience can't wait to buy
- Structure and launch an out-of-the-box marketing campaign from start to finish
Features:
- Binding type: paperback
- Publisher: taylor & francis ltd
- Year published: 2016-06-22
Features:
- Get inside the customer's head with deep consumer research
- Constantly improve your campaigns based on feedback and interactions
- Integrate digital activities across channels, including traditional marketing
Features:
- Binding type: paperback
- Publisher: kogan page ltd
- Year published: 2022-01-03
Features:
- Create a-level content that gets noticed, gets read, and eliminates "content pollution"
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
Features:
- Binding type: hardback
- Publisher: prentice hall (a pearson education company)
- Year published: 19990512
$15.05
Features:
- Binding type: paperback
- Year published: 2020-04-26
- Number of pages: 82
$30.92
Features:
- Number of pages: 224
- Genre: business + money management
- Sub-genre: marketing
Features:
- A primer on the future of pr, marketing and advertising — now revised and updated with new case studies.
- Growth hacker marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
- Isbn: 9781591847380publisher: portfoliopub date: 09/2014format: paperbackweight: 0.25lbssize: 7.70h x 5.00w x 0.40d.
Features:
- Relevance—is it relevant to the marketplace
- Ease—is it easy to access and use
- Distinction—does it stand out from competition
Features:
- The art of positioning–deciding not only who it's for- but who it's not for.
- Why the best way to achieve your goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
Features:
- Binding type: paperback
- Year published: 2020-11-03
- Number of pages: 448
Features:
- Ideal for students and professionals alike
- Made up of premium quality material
- Eye-catching design to attract the people
Features:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Better decisions – picking people, agencies, and campaigns
Features:
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- How to annihilate competitors and make yourself the only logical choice.
$14.99
Features:
- Part of the award-winning love-based business series that has been featured on numerous media outlets including cbs and npr.
- You're not alone. millions of entrepreneurs and business owners would rather do nearly anything else than market their business.
- The problem is marketing is also critical to the success of your business.
$34.99
1.0
Features:
- Format: ebook
- Rental duration: lifetime
- Author: jean-pierre helfer; jacques orsoni; ouidade sabri
$52.92
Features:
- | author: nicola murphy
- | publisher: wydawnictwo nasza wiedza
- | publication date: january 22, 2021
1. Permission Marketing [Book]
Product Details:
Specifications:
| Dimensions | 129 x 198 x 20mm | 186g |
| Publication City/Country | New York, United States |
| Language | English |
Reviews:
Obligatorisk läsning!Niklas O
Muito bom livro, para estratgia de marketing.drcarv22
2. Guerrilla Marketing: Easy And Inexpensive Strategies For Making Big Profits From Your Small Business [Book]
Product Details:
National bestseller the book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. jay levinson's guerrilla marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. based on hundreds of solid and effective ideas, levinson's philosophy has given birth to a new way of learning about market share and how to gain it. guerrilla marketing is the entrepreneur's marketing bible–and the book every small-business owner should have on his or her shelf.
Reviews:
When I first started my business I would check countless books out at the library. Guerrilla Marking was one I checked out multiple times (it was an older version). I am now the proud owner of a copy that is never far from my side. It has given me tools and strategies to grow my business making it more profitable along the way not just bigger.sellerresource
It's been a very good reminder that businesses can save so much with some knowledge and wise counsel.BRADFORD
3. Uncloned Marketing: How To Challenge The Norms With Profitable Marketing Campaigns [Book]
Product Details:
Before an offer can be profitable, it has to be marketable.your company can create the most innovative, jaw-dropping product or service ever seen. but if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. so what's a business owner to do? when it comes to marketing, there is one solution. figure out what's never been done, put a strategy to it–and do it. from establishing a bulletproof brand that audiences love and believe in to planning your big launch, uncloned marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. in her fourth book, marketing and launch strategist audria richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros. your marketing game just completely changed.
Specifications:
| Language | English |
| Release Date | July 2020 |
| Length | 198 Pages |
| Dimensions | 0.5" x 6.0" x 9.0" |
4. Social Media Campaigns: Strategies For Public Relations And Marketing [Book]
Product Details:
Social media has ushered in a new era of communication between organizations and key stakeholders. this text guides readers through a four-step process of developing a robust social media campaign. covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
Specifications:
| Dimensions | 152 x 229 x 12.7mm | 286g |
| Imprint | Routledge |
| Publication City/Country | London, United Kingdom |
| Language | English |
| Illustrations note | black & white illustrations |
5. The Art Of Digital Marketing: The Definitive Guide To Creating Strategic, Targeted, And Measurable Online Campaigns [Book]
Product Details:
The premier guide to digital marketing that works, and a solid framework for success the art of digital marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. based on the industry's leading certification from the digital marketing institute (dmi), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. a campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the dmi framework provides structured, implementable, iterative direction for getting it right every time. the heart of the framework is a three-step process called the 3i principles: initiate, iterate, and integrate. this simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. the evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. this book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. get inside the customer's head with deep consumer research constantly improve your campaigns based on feedback and interactions integrate digital activities across channels, including traditional marketing build campaigns based on customer choice and control digital marketing turns traditional marketing models on their heads. instead of telling the customer what to think, you find out what they already think and go from there. digital marketing operates within its own paradigm, and the art of digital marketing opens the door for your next campaign.
Reviews:
I purchased this book as course reference material for a digital marketing qualification because I am old school and prefer to read a book! It contains useful summaries of each of the major elements of digital marketing: SEO, SEM, display advertising, email marketing, social and mobile. Each element is clearly covered with as much "how to" practical explanation as is realistic given the constant changes in this industry and the tools you need to use. I would have liked more distinction between consumer and B2B marketing, but this is really an introduction to the broad concepts.Claire
6. The Digital Marketing Handbook: Deliver Powerful Digital Campaigns [Book]
Product Details:
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from seo, social media, paid search and display advertising. the digital marketing handbook takes the reader step by step through the various components of b2b and b2c online marketing, making it an essential companion to every marketer's desk. highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including google, amazon and nissan. detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. written by recognized industry expert and bestselling author, simon kingsnorth, the digital marketing handbook brings together reliable and actionable insights into one complete resource. this book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
7. The Content Marketing Handbook: How To Double The Results Of Your Marketing Campaigns [Book]
Product Details:
The content marketing handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no roi, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. readers will learn how to: create a-level content that gets noticed, gets read, and eliminates "content pollution"overcome the biggest weakness of content marketing – double marketing response rates by adding lead magnets, bonus reports, and other free content offers – use content to build brands, enhance reputations, and stand out from the competition – plan, execute and measure content marketing in a multichannel environment – know when to stop giving away content and start asking for the orders
8. Kotler On Marketing: How To Create, Win, And Dominate Markets [Book]
Product Details:
Philip kotler's name is synonymous with marketing. his textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. now kotler on marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. through kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the internet. here, too, you will find kotler's savvy advice, which has so well served such corporate clients as at&t, general electric, ford, ibm, michelin, merck, dupont, and bank of america. perhaps most important, kotler on marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of kotler's worldwide lectures. you will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. if your marketing strategy isn't working, kotler's treasury of revelations offers hundreds of ideas for revitalizing it. spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Specifications:
| Language | English |
| Release Date | October 2003 |
| Length | 168 Pages |
| Dimensions | 0.4" x 8.9" x 7.9" |
| Age Range | 10 years and up |
Reviews:
Quality of product is beyond my expectation ! i am glad i bought this book from WOBKhandaker A.
9. Marketing Campaign Handbook: Volume One: Instructions For Operating A Successful Marketing Campaign [Book]
Product Details:
Creating marketing campaigns aren't complicated. for some reason, there's a myth that marketing campaigns are only for large organizations, people who have big budgets and well-experienced marketers. if you have a message or a product or service that caters to a variety of people, then you need your message, product or service promoted in different types of media. this handbook will give you a step by step guide to creating a successful marketing campaign so that your message, product, or service gets the reach it deserves. you will learn marketing trends & strategies, content marketing, how to create a marketing plan & set a marketing budget and more.this handbook has been created for every level of business or ministry, whether you are a start-up, mid-level, or a fortune 500 company.
Specifications:
| Language | English |
| Release Date | April 2020 |
| Length | 82 Pages |
| Dimensions | 0.2" x 5.5" x 8.5" |
10. The Best Digital Marketing Campaigns In The World: Mastering The Art Of Customer Engagement [Book]
Product Details:
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than tv advertising in the uk. social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. the best digital marketing campaigns in the world brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. damian ryan and calvin jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. covering everything from household names such as pizza hut and pepsi to obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Specifications:
| Language | English |
| Release Date | July 2011 |
| Length | 224 Pages |
| Dimensions | 0.5" x 6.8" x 8.5" |
11. Growth Hacker Marketing: A Primer On The Future Of Pr, Marketing, And Advertising [Book]
Product Details:
A primer on the future of pr, marketing and advertising — now revised and updated with new case studies"forget everything you thought you knew about marketing and read this book. and then make everyone you work with read it, too." —jason harris, ceo of mekanismmegabrands like dropbox, instagram, snapchat, and airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. no press releases, no tv commercials, no billboards. instead, they relied on growth hacking to reach users and build their businesses.growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. they believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.bestselling author ryan holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in silicon valley and around the world. this new edition is updated with cutting-edge case studies of startups, brands, and small businesses. growth hacker marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Reviews:
It completely changes your mindset on marketing!
12. R.e.d. Marketing: The Three Ingredients Of Leading Brands [Book]
Product Details:
Create breakthrough marketing campaigns by harnessing the power of r.e.d. marketing: a transparent and flexible methodology straight from marketing powerhouse yum! – sidestep the marketing books, courses, and even ted talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of r.e.d. marketing, which the recent ceo and current cmo of yum! brands applied to lead taco bell and kfc to double digit growth. – this book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. – in 2011, greg creed had just been elevated from president to ceo of taco bell, a brand in deep distress at the time. it was on his shoulders to turn things around quickly along with co-author and cmo, ken muench. together, they developed the r.e.d (relevance, ease, distinctiveness) method. – it's simple methodology does not require complicated terms and a ph – d to understand, it's actually quite simple–marketing works in three very different ways: relevance–is it relevant to the marketplace? ease–is it easy to access and use? distinction–does it stand out from competition? by combining actual examples from yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author's own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing r.e.d marketing.
13. This Is Marketing: You Can't Be Seen Until You Learn To See [Book]
Product Details:
#1 wall street journal bestsellerinstant new york times bestsellera game-changing approach to marketing, sales, and advertising. seth godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. he is the inventor of countless ideas that have made their way into mainstream business language, from permission marketing to purple cow to tribes to the dip. now, for the first time, godin offers the core of his marketing wisdom in one compact, accessible, timeless package. this is marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. no matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. seth employs his signature blend of insight, observation, and memorable examples to teach you:* how to build trust and permission with your target market. * the art of positioning–deciding not only who it's for, but who it's not for. * why the best way to achieve your goals is to help others become who they want to be. * why the old approaches to advertising and branding no longer work. * the surprising role of tension in any decision to buy (or not). this book shows you the way.
Reviews:
14. Understanding Digital Marketing: A Complete Guide To Engaging Customers And Implementing Successful Digital Campaigns [Book]
Product Details:
In this climate, understanding digital marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. clear, informative and packed with case studies and examples, it gives an essential grounding in seo, email marketing, social media, content marketing, performance marketing and much more. this fifth edition of the bestselling understanding digital marketing is fully updated to reflect the latest global developments in the industry. complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. it is now required reading for more than 100 universities and colleges, and has received endorsements from harvard university, hult business school and the chartered institute of marketing.
15. Marketing Made Simple: A Step-By-Step Storybrand Guide For Any Business [Book]
Product Details:
This guide from new york times bestselling author donald miller, is a must-have for any marketing professional or small business owner who wants grow their business. it will teach you how to create and implement a sales funnel that will increase traffic and drive sales. you're not alone. based on proven principles from building a storybrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace. in this book, you will learn: the three stages of customer relationships. – how to create and implement the one marketing plan you will never regret. the power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. the keys to wireframing a website that commands attention and generates conversions. this prevents companies, both big and small, from making the sales that are crucial to their survival. with marketing made simple, you will learn everything you need to know to take your business to the next level.
Reviews:
Good Book explains in detail what to do and as the title says Marketing made Simple is what it does and very welldreamweaverstudios
I'm finding this book very easy to read and practical. The step by step tasks take you through what you need to do in developing a plan and process for marketing your business. There are lots of little things that I am learning along the way that I am putting into practice and that I can see are going to make a difference.Carrie
16. Inbound Marketing, Revised And Updated: Attract, Engage, And Delight Customers Online [Book]
Product Details:
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. from the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. with outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. inbound marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. when consumer behaviors change, marketing must change with them.
Reviews:
It is a detailed yet simplistic directive of how to market on the web for the novicewill-1956
17. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd [Book]
Product Details:
Warning: do not read this book if you hate money to build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. in the 1-page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. it's literally a single page, divided up into nine squares. with it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. whether you're just starting out or are an experienced entrepreneur, the 1-page marketing plan is the easiest and fastest way to create a marketing plan that will propel your business growth. * why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. * how to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. * a simple step-by-step process for creating your own personalized marketing plan that is literally one page. simply follow along and fill in each of the nine squares that make up your own 1-page marketing plan. * how to annihilate competitors and make yourself the only logical choice. * how to get amazing results on a small budget using the secrets of direct response marketing.
Reviews:
Great book with a lot of valuable information, highly recommend it to any small business owner/entrepreneurfrenehrin0
Lives up to its titlesalgre3
18. Love-Based Online Marketing: Campaigns To Grow A Business You Love And That Loves You Back [Book]
Product Details:
Part of the award-winning love-based business series that has been featured on numerous media outlets including cbs and npr. do you hate marketing? you're not alone. millions of entrepreneurs and business owners would rather do nearly anything else than market their business. the problem is marketing is also critical to the success of your business. so, what do you do? force yourself to do it and suffer? or don't do it and hope for the best? well, what if there was a third option? what if there was a marketing strategy out there that was perfect for you? a marketing strategy you enjoyed doing. if the answer is yes, michele pw has the answer for you. it's her love your marketing assessment, which is designed to help you pinpoint the precise marketing strategy that's perfect for you. (michele calls it your marketing love factor.) and the best part? that assessment is included in the love-based online marketing book. plus, you'll also discover exactly how you can create an online marketing plan around your marketing love factor. so, you'll not only love your marketing (yes really ) but your marketing will love you back. it really can be that simple.
Specifications:
| Language | English |
| Release Date | February 2010 |
| Length | 250 Pages |
| Dimensions | 0.5" x 7.4" |
19. Marketing [Book]
Product Details:
Ce manuel offre une vue d'ensemble des principales notions de marketing : – mix marketing – comportement du consommateur – etudes qualitatives et quantitatives – segmentation – prix – communication – distribution fortement revue et enrichie, cette nouvelle édition met en avant les évolutions de la discipline : – le marketing digital – le big data – la personnalisation de l'offre illustré de très nombreux exemples et de photos de produits phares, le livreintègre également 30 cas d'application, nouveaux ou mis à jour. le livre s'adresse plus particulièrement aux étudiants en écoles de management, à l'université, en iae, iut et iep. il intéressera également les cadres en formation continue.
Reviews:
20. Marketing Wewntrzny (Paperback)
Product Details:
Badanie wplywu wewntrznego brandingu na zrozumienie i zaangaowanie pracownikw w dzialalnoc charytatywn marki. celem jest okrelenie zwizku midzy wewntrzn tosamoci marki a wizerunkiem marki oraz rozpoznanie wplywu, jaki pracownicy maj na przekazywanie klientom wizerunku marki. do przeprowadzenia bada wykorzystywane s zarwno metody ilociowe, jak i jakociowe. badanie ankietowe zostalo rozeslane do pracownikw organizacji non-profit w celu poznania poziomu ich zrozumienia i zaangaowania. przeprowadzono wywiady w celu ustalenia zakresu wewntrznych praktyk brandingowych podejmowanych przez organizacje charytatywne. wyniki bada wskazuj, e wewntrzne strategie brandingowe s praktykowane i maj wplyw na lojalnoc i zaangaowanie pracownikw, mimo e marketing jest funkcj, ktra niekiedy przyjmuje odwrotn pozycj.
Specifications:
| Product dimensions | 6.00(w) x 9.00(h) x 0.24(d) |
| Language | Polish |
