Are you looking for the Best Books About Copywriting? If so, you’ve come to the right place.
Choosing the Best Books About Copywriting can be difficult as there are so many considerations, such as Asmodee, Funko, Games Workshop, Jellycat, LEGO, Nintendo, Taschen, Amazon.com. We have done a lot of research to find the Top 20 Best Books About Copywriting available.
The average cost is $17.41. Sold comparable range in price from a low of $0.05 to a high of $57.43.
Based on the research we did, we think The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books About Copywriting (18 Sellers)
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- Binding type: paperback
- Year published: 2020-04-07
- Number of pages: 496
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- Brand: author academy elite
- Easy to read
- Increase your knowledge
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- Binding type: paperback
- Year published: 2012-10-01
- Number of pages: 240
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- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
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- Write compelling headlines and body copy
- Turn your research into brilliant ideas
- Create motivational materials for worthy causes
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- Binding type: paperback
- Year published: 2022-01-18
- Number of pages: 158
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- Binding type: paperback
- Year published: 2021-03-08
- Number of pages: 232
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- Practical advice to measure and benchmark effective copy.
- Guidance on creating and critiquing briefs.
- New chapters on how to weave copywriting skills into the wider industry.
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- The confidence and skills to write better copy
- New ways to gain readers' attention, respect and trust
- Hints and tips on turning selling skills into copywriting skills
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- The confidence and skills to write better copy
- New ways to gain readers' attention, respect and trust
- Hints and tips on turning selling skills into copywriting skills
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- Binding type: paperback
- Year published: 2018-05-08
- Number of pages: 306
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- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your message
- Easy shortcuts to creating profitable bullet points
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- Binding type: paperback
- Publisher: cengage learning, inc
- Year published: 2008-01-03
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- John wiley & sons
- Highlight, take notes and search in the book
- In this edition, page numbers are just like the physical edition
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- This book will be an excellent pick for you
- Long lasting binding
- Add a great addition to your study
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- Write compelling headlines, tag lines, and leads.
- Avoid common copywriting mistakes.
- Strengthen brand .
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- Binding type: paperback
- Year published: 2022-09-13
- Number of pages: 240
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- Binding type: paperback
- Publisher: mcgraw-hill
- Year published: 2003-07-28
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- This guide to copywriting provides concise information in an easy-to-use format.
- Binding type: hardback.
- Year published: 19990322.
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- This guide to copywriting provides concise information in an easy-to-use format.
- Binding type: hardback.
- Year published: 19990322.
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Features:
- Binding type: paperback
- Year published: 2020-04-07
- Number of pages: 496
Features:
- Brand: author academy elite
- Easy to read
- Increase your knowledge
Features:
- Binding type: paperback
- Year published: 2012-10-01
- Number of pages: 240
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- Write compelling headlines and body copy
- Turn your research into brilliant ideas
- Create motivational materials for worthy causes
Features:
- Binding type: paperback
- Year published: 2022-01-18
- Number of pages: 158
Features:
- Binding type: paperback
- Year published: 2021-03-08
- Number of pages: 232
Features:
- Practical advice to measure and benchmark effective copy.
- Guidance on creating and critiquing briefs.
- New chapters on how to weave copywriting skills into the wider industry.
Features:
- The confidence and skills to write better copy
- New ways to gain readers' attention, respect and trust
- Hints and tips on turning selling skills into copywriting skills
Features:
- The confidence and skills to write better copy
- New ways to gain readers' attention, respect and trust
- Hints and tips on turning selling skills into copywriting skills
Features:
- Binding type: paperback
- Year published: 2018-05-08
- Number of pages: 306
Features:
- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your message
- Easy shortcuts to creating profitable bullet points
Features:
- Binding type: paperback
- Publisher: cengage learning, inc
- Year published: 2008-01-03
Features:
- John wiley & sons
- Highlight, take notes and search in the book
- In this edition, page numbers are just like the physical edition
Features:
- This book will be an excellent pick for you
- Long lasting binding
- Add a great addition to your study
Features:
- Write compelling headlines, tag lines, and leads.
- Avoid common copywriting mistakes.
- Strengthen brand .
Features:
- Binding type: paperback
- Year published: 2022-09-13
- Number of pages: 240
Features:
- Binding type: paperback
- Publisher: mcgraw-hill
- Year published: 2003-07-28
Features:
- This guide to copywriting provides concise information in an easy-to-use format.
- Binding type: hardback.
- Year published: 19990322.
Features:
- This guide to copywriting provides concise information in an easy-to-use format.
- Binding type: hardback.
- Year published: 19990322.
1. The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) [Book]
Product Details:
The classic guide to copywriting, now in an entirely updated fourth editionthis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. it reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. among the tips revealed: * 8 headlines that work–and how to use them * the 5-step “motivating sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * how to create powerful “lead magnets” that double response rates * the “4 s” formula for making your copy clear, concise, and compelling this thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. now more indispensable than ever, robert w. bly's the copywriter's handbook remains the ultimate guide for people who write or work with copy.
Reviews:
Really love the book. Clearly laid out.olubookey
If you want to get into Copywriting, this is a necessary bookALEXANDER
2. Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales, And Profits…no Matter What You Sell Or Who You Sell It To! [Book]
Product Details:
What if you could sell anything to anyone? nobody is born knowing how to sell. but the truth is, you can learn how to sell more . . . a lot more . . . when you discover the right words that make people buy. copywriting is selling. whether online, offline, in video, direct mail, on facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. in the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: fact #1: great copywriting = incredible lifestyle, plenty of money, and freedom fact #2: poor copywriting = struggle forever and die poor putting the right words on paper and online is the single most profitable skill everyone can learn. this book teaches you street-smart copywriting, which means this book teaches you how to get results today. bottom line: if you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Reviews:
this is a good book with a lot of instruction.Rhondalyn
3. Copywriting: Successful Writing For Design, Advertising And Marketing [Book]
Product Details:
"writing copy is often assumed to be a natural talent. however, there are simple techniques you can employ to craft strong written content with ease. this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, copywriting, second edition takes you through step-by-step processes that can help you to write content quickly and effectively. including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."–publisher's website.
4. The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition [Book]
Product Details:
The classic guide to copywriting, now in an entirely updated third editionthis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. it reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. among the tips revealed are: – eight headlines that work—and how to use them – eleven ways to make your copy more readable – fifteen ways to open a sales letter – the nine characteristics of successful print ads – how to build a successful freelance copywriting practice – fifteen techniques to ensure your e-mail marketing message is openedthis thoroughly revised third edition includes all new essential information for mastering copywriting in the internet era, including advice on web- and e-mail-based copywriting, multimedia presentations, and internet research and source documentation, as well as updated resources. now more indispensable than ever, the copywriter's handbook remains the ultimate guide for people who write or work with copy." i don't know a single copywriter whose work would not be improved by reading this book." —david ogilvy
Specifications:
Binding |
Paperback |
Language |
English |
Length |
5.52 inch |
Extras |
Publisher |
Reviews:
Book arrived a few days early and was in good condition.rebezol
I was wanting to know how to write powerful headlines. This book did the job as well as giving me a host of other copywriting tips.dwd230659
I love this book. It gives incredible value and talks in simple language you can understand. I will be buying the 3rd edition soon.griego2809
5. Writing Copy For Dummies [Book]
Product Details:
Tips on writing to consumers and business-to-business create captivating, results-oriented, sales-generating copy need to produce winning copy for your business? this fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to web sites, articles, and press releases. discover how to: write compelling headlines and body copy turn your research into brilliant ideas create motivational materials for worthy causes fix projects when they go wrong land a job as a copywriter
Reviews:
A good book, written well for the slow like myself!mailbottle
Great read, delivered early, exactly what i need to get started. Got it yesterday and already helped me join 2 writing groups, on my way!esen5965
6. Copywriting Strategies: A No-Nonsense Guide To Writing Persuasive Copy For Your Business [Book]
Product Details:
Master the strategies for successful copywritingmessaging is the single most important factor in the success of any business or endeavor. this invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. what sets this copywriter's handbook apart from other copywriting books: copywriting 101–learn the essentials for crafting persuasive copy, including the ten commandments of copywriting, common misconceptions, and writing in the digital age.fundamental strategies–put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned.but wait, there's more–build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
7. Copywriting Is…: 30-Or-So Thoughts On Thinking Like A Copywriter [Book]
Product Details:
It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.it’s also the job andrew boulton has been doing, writing about, and teaching others to do, for more than 10 years.now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
8. Persuasive Copywriting: Cut Through The Noise And Communicate With Impact [Book]
Product Details:
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century – essential to every marketing or creative professional's bookshelf. with many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. this book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. with practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -practical advice to measure and benchmark effective copy-guidance on creating and critiquing briefs-new chapters on how to weave copywriting skills into the wider industry-storytelling and content marketing-the impact of evolving channels like mobile and social media practical, inspiring and extremely digestible, persuasive copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
9. Write To Sell: The Ultimate Guide To Copywriting [Book]
Product Details:
How do you persuade someone to buy from you just by writing to them? what does effective copywriting look like – and sound like? write to sell has the answers read this book and you'll learn: – the confidence and skills to write better copy- new ways to gain readers' attention, respect and trust- hints and tips on turning selling skills into copywriting skills- simple techniques to improve the readability of your copy- the impact of design and layout on copywriting- the meaning of good written english – the rules you must follow, the rules you can safely ignore "if i were starting out as a writer tomorrow, i would definitely want to read this book. i pretty much taught myself most of the tricks all those years ago – and it took me far too long had i read this book, it would have saved me years of trial and, for the most part, error."– drayton bird, the godfather of direct marketing
Specifications:
Dimensions |
130 x 198 x 12.7mm | 181.44g |
Publication City/Country |
Singapore |
Language |
English |
Edition Statement |
3rd Third Edition,3rd ed |
Reviews:
Really good book. Easy to read and it really helps you deal with copywriting problems. Author deals with common problems. I bought this book for a copywriting course at University. Together with the other book of Andy Maslen it is perfect if you want to learn more about copywriting and advertising in general.doublea102010
10. Write To Sell: The Ultimate Guide To Copywriting [Book]
Product Details:
How do you persuade someone to buy from you just by writing to them? what does effective copywriting look like – and sound like? write to sell has the answers read this book and you'll learn: – the confidence and skills to write better copy- new ways to gain readers' attention, respect and trust- hints and tips on turning selling skills into copywriting skills- simple techniques to improve the readability of your copy- the impact of design and layout on copywriting- the meaning of good written english – the rules you must follow, the rules you can safely ignore "if i were starting out as a writer tomorrow, i would definitely want to read this book. i pretty much taught myself most of the tricks all those years ago – and it took me far too long had i read this book, it would have saved me years of trial and, for the most part, error."– drayton bird, the godfather of direct marketing
Specifications:
Dimensions |
130 x 198 x 12.7mm | 181.44g |
Publication City/Country |
Singapore |
Language |
English |
Edition Statement |
3rd Third Edition,3rd ed |
Reviews:
Really good book. Easy to read and it really helps you deal with copywriting problems. Author deals with common problems. I bought this book for a copywriting course at University. Together with the other book of Andy Maslen it is perfect if you want to learn more about copywriting and advertising in general.doublea102010
11. Copywriting Made Simple: How To Write Powerful And Persuasive Copy That Sells [Book]
Product Details:
Copywriting is writing with purpose. it's about using words to reach people and change what they think, feel and do. it's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. and with dozens of useful illustrations and diagrams, copywriting made simple shows you the ideas that other books just talk about. plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. copywriting made simple is the perfect introduction to copywriting today. no wonder it hit the #1 spot in marketing & sales at amazon uk, canada and australia, and is featured on the ba advertising course at the university for the creative arts. what you'll learn… understand the product and its benefits – pinpoint how the product helps people. – turn features into benefits and seek out usps. identify tangible and intangible benefits. get to know your reader uncover your reader's inner fears and desires. use empathy to get inside the reader's feelings. decide how your copy will change how they think, feel or act. capture your aims in the brief. engage the reader in your message – talk to the reader and make your copy more like a conversation. use the same words that the reader uses. bring the product to life with rich, sensory language. make your copy active, positive and specific. craft compelling copy – learn eight proven formulas for enticing headlines. choose a rock-solid structure. create powerful calls to action. use 20 proven strategies for creative copy – show the product in a new light. use humour, wordplay, metaphors and contrasts. turn weakness into strength. make persuasion and psychology work for you – learn the six proven principles of persuasion. overcome the reader's objections. exploit cognitive biases to nudge the reader into action. what industry experts say…' where was this book when i started copywriting? a must for every newbie copywriter (and a few old copy dogs too).' kate toon, co-host of the hot copy podcast'impressively thorough without ever losing its rhythm. deserves to be mentioned in the same breath as the copywriting classics.' ryan wallman, author of delusions of brandeur 'tom's put a lifetime of learning into this book.' dave trott, creative legend, agency founder and author of creative mischief, one and one make three and predatory thinking 'from insights gleaned from nlp and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic. prepare to dig deep, enjoy and see your results skyrocket!' katherine wildman, host, the writing desk 'tom has written the best all-round introduction to copywriting available today.' leif kendall, director of pro – copywriters, copywriter and author of brilliant freelancer 'i didn't think you could teach copywriting. turns out, @tomcopy can. what a terrific book.' doug kessler, creative director & co-founder of velocity
Specifications:
Language |
English |
Release Date |
May 2018 |
Length |
306 Pages |
Dimensions |
0.6" x 5.5" x 8.5" |
12. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word [Book]
Product Details:
In this book, you'll learn how direct marketers shatter sales records with the written word. many people find copywriting confusing. but breakthrough copywriting makes it simple-by breaking everything down into a clear, step-by-step process. there's something for everyone. new copywriters will get a complete toolkit. experienced marketers will benefit from new strategies and tactics.
Specifications:
Language |
English |
Release Date |
July 2017 |
Length |
154 Pages |
Dimensions |
0.3" x 6.0" x 9.0" |
13. Copywriting For The Electronic Media: A Practical Guide [Book]
Product Details:
Copywriting for the electronic media, a practical guide, sixth edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. a brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. numerous scripts, storyboards, psas, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. a new chapter on "getting the first job" reveals what you should expect in entry-level copywriting positions.
Reviews:
it was missing 20 pages. I opened it in class and the instructor told me to go to a certain page. that's when I discovered that there were missing pagesdominos1983
Im not a reading type of person bought the book because it was mandatory for an elements of copywriting course.but its pretty good and fairly understandable.peteypeter
14. The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters [Book]
Product Details:
Great copy is the heart and soul of the advertising business. for anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Reviews:
Well written and the author is an expert at making money from his copy. It could be the only book needed in creating winning copy. I use his winning product almost daily BLUE BLOCKER SUNGLASSES. Have his audio courses to as an extra learning tool.billscotts
The author is a pro it was a great investment. You'll laugh and then think " why don't I do that!!".invenses
Good book, it opens your eyes.watto2805
15. How To Write Copy That Sells: The Step-By-Step System For More Sales, To More Customers, More Often [Book]
Product Details:
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. it's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. you'll also discover: the universal hidden structure behind all persuasive copy. how to avoid the most common copywriting mistakes. a simple technique for writing copy that's easy to read. how to write powerful short copy for social media. sample headlines, bullet points, and openings – yours to "swipe" and use as your own! tons of templates, examples, and checklists guaranteed to improve your copy. … and much, much more! writing copy that sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
Reviews:
The book arrived speedily, before it was scheduled to arrive. First, i would deal with this supplier again. Second, the book is going to be helpful.dddlc
Behöver du en handbok för hur du ska uttrycka och formulera dig på det mest effektiva sättet online så är det här rätt bok. 5/5Robin L
16. The Everything Guide To Writing Copy: From Ads And Press Release To On-Air And Online Promos–All You Need To Create Copy That Sells [Book]
Product Details:
The everything guide to writing copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. features expert strategies for you to: -write compelling headlines, tag lines, and leads -avoid common copywriting mistakes -strengthen brand development -start a freelance copywriting business -write copy for all media-print, radio, tv, and websites whether you’re a professional copywriter or just starting out, the everything guide to writing copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
17. Copywriting Third Edition: Successful Writing For Design, Advertising And Marketing [Book]
Product Details:
Writing copy is often assumed to be a natural talent. however, there are simple techniques you can employ to craft strong written content with ease. this revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. there are also new interviews and case studies. using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, copywriting, third edition takes you through step-by-step processes that can help you to write content quickly and effectively.
18. Teach Yourself Copywriting [Book]
Product Details:
Copywriters need the ability to get their message across in a host of different mediums. fully revised for today's practical copywriting requirements, teach yourself copywriting reveals some of advertising's greatest creative secrets. featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
Specifications:
Language |
English |
Release Date |
March 2003 |
Length |
80 Pages |
Dimensions |
9.0" x 4.4" x 4.4" |
Reviews:
I like the book because it takes you step by step and explains the different parts of copywiting.1961mountainlion
19. The Elements Of Copywriting: The Essential Guide To Creating Copy That Gets The Results You Want [Book]
Product Details:
In the tradition of the elements of style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. it covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Specifications:
Large Print |
Yes |
Language |
English |
Release Date |
March 2008 |
Length |
297 Pages |
Dimensions |
1.0" x 5.9" x 8.4" |
20. The Elements Of Copywriting: The Essential Guide To Creating Copy That Gets The Results You Want [Book]
Product Details:
In the tradition of the elements of style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. it covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Specifications:
Large Print |
Yes |
Language |
English |
Release Date |
March 2008 |
Length |
297 Pages |
Dimensions |
1.0" x 5.9" x 8.4" |