Are you looking for the Best Books For Copywriting? If so, you’ve come to the right place.
Choosing the Best Books For Copywriting can be difficult as there are so many considerations, such as Electronic Arts, Games Workshop, Hasbro, LEGO, Nintendo, Sony, Taschen, Amazon.com. We have done a lot of research to find the Top 20 Best Books For Copywriting available.
The average cost is $17.75. Sold comparable range in price from a low of $10.40 to a high of $34.00.
Based on the research we did, we think Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits…No Matter What You Sell Or Who You Sell It To! [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books For Copywriting (18 Sellers)
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- Brand: author academy elite
- Easy to read
- Increase your knowledge
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- This book will be an excellent pick for you
- Long lasting binding
- Add a great addition to your study
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- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your message
- Easy shortcuts to creating profitable bullet points
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- John wiley & sons
- Highlight, take notes and search in the book
- In this edition, page numbers are just like the physical edition
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- Binding type: paperback
- Year published: 2018-05-08
- Number of pages: 306
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- Write compelling headlines and body copy
- Turn your research into brilliant ideas
- Create motivational materials for worthy causes
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- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
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- The real purpose of copy*why certain fonts matter
- What's truly important to your customer
- What the "wise guys" profiling process is all about
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- Binding type: paperback
- Year published: 2020-04-07
- Number of pages: 496
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- Binding type: paperback
- Year published: 2022-09-13
- Number of pages: 240
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- Series: method writing
- Binding type: paperback
- Publisher: texthouse
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- Binding type: paperback
- Year published: 2012-10-01
- Number of pages: 240
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- Binding type: paperback
- Publisher: createspace independent publishing platform
- Year published: 2016-06-05
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- It's your deepest fear.
- The book doesn't sell.
- You'll adore this book, because it's going to make you love writing descriptions and copywriting.
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- Publisher: createspace independent publishing platform
- Publisher date: 12/02/2016
- Dimensions: 22.9 x 15.2 x 0.4 centimetres (0
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- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
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- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
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- Ten steps to effective, profit-boosting marketing messages.
- Binding type: paperback.
- Publisher: entrepreneur press.
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- Ten steps to effective, profit-boosting marketing messages.
- Binding type: paperback.
- Publisher: entrepreneur press.
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- Appendixes of helpful websites and other resources.
- Time-tested fundamentals of writing effective copy.
- Guidelines for e-zines and web-based documents author: bly, robert w.
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Features:
- Brand: author academy elite
- Easy to read
- Increase your knowledge
Features:
- This book will be an excellent pick for you
- Long lasting binding
- Add a great addition to your study
Features:
- How to build a powerful sales message that makes money
- Secrets of headlines that all but force prospects to read your message
- Easy shortcuts to creating profitable bullet points
Features:
- John wiley & sons
- Highlight, take notes and search in the book
- In this edition, page numbers are just like the physical edition
Features:
- Binding type: paperback
- Year published: 2018-05-08
- Number of pages: 306
Features:
- Write compelling headlines and body copy
- Turn your research into brilliant ideas
- Create motivational materials for worthy causes
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- The real purpose of copy*why certain fonts matter
- What's truly important to your customer
- What the "wise guys" profiling process is all about
Features:
- Binding type: paperback
- Year published: 2020-04-07
- Number of pages: 496
Features:
- Binding type: paperback
- Year published: 2022-09-13
- Number of pages: 240
Features:
- Series: method writing
- Binding type: paperback
- Publisher: texthouse
Features:
- Binding type: paperback
- Year published: 2012-10-01
- Number of pages: 240
Features:
- Binding type: paperback
- Publisher: createspace independent publishing platform
- Year published: 2016-06-05
Features:
- It's your deepest fear.
- The book doesn't sell.
- You'll adore this book, because it's going to make you love writing descriptions and copywriting.
Features:
- Publisher: createspace independent publishing platform
- Publisher date: 12/02/2016
- Dimensions: 22.9 x 15.2 x 0.4 centimetres (0
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- Ten steps to effective, profit-boosting marketing messages.
- Binding type: paperback.
- Publisher: entrepreneur press.
Features:
- Ten steps to effective, profit-boosting marketing messages.
- Binding type: paperback.
- Publisher: entrepreneur press.
Features:
- Appendixes of helpful websites and other resources.
- Time-tested fundamentals of writing effective copy.
- Guidelines for e-zines and web-based documents author: bly, robert w.
1. Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales, And Profits…no Matter What You Sell Or Who You Sell It To! [Book]
Product Details:
What if you could sell anything to anyone? nobody is born knowing how to sell. but the truth is, you can learn how to sell more . . . a lot more . . . when you discover the right words that make people buy. copywriting is selling. whether online, offline, in video, direct mail, on facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. whether you're a coach, author, "funnel hacker", ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. in the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: fact #1: great copywriting = incredible lifestyle, plenty of money, and freedom fact #2: poor copywriting = struggle forever and die poor putting the right words on paper and online is the single most profitable skill everyone can learn. this book teaches you street-smart copywriting, which means this book teaches you how to get results today. bottom line: if you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Reviews:
this is a good book with a lot of instruction.Rhondalyn
2. How To Write Copy That Sells: The Step-By-Step System For More Sales, To More Customers, More Often [Book]
Product Details:
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. it's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. you'll also discover: the universal hidden structure behind all persuasive copy. how to avoid the most common copywriting mistakes. a simple technique for writing copy that's easy to read. how to write powerful short copy for social media. sample headlines, bullet points, and openings – yours to "swipe" and use as your own! tons of templates, examples, and checklists guaranteed to improve your copy. … and much, much more! writing copy that sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
Reviews:
The book arrived speedily, before it was scheduled to arrive. First, i would deal with this supplier again. Second, the book is going to be helpful.dddlc
Behöver du en handbok för hur du ska uttrycka och formulera dig på det mest effektiva sättet online så är det här rätt bok. 5/5Robin L
3. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word [Book]
Product Details:
In this book, you'll learn how direct marketers shatter sales records with the written word. many people find copywriting confusing. but breakthrough copywriting makes it simple-by breaking everything down into a clear, step-by-step process. there's something for everyone. new copywriters will get a complete toolkit. experienced marketers will benefit from new strategies and tactics.
Specifications:
Language |
English |
Release Date |
July 2017 |
Length |
154 Pages |
Dimensions |
0.3" x 6.0" x 9.0" |
4. The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Copy From One Of America's Top Copywriters [Book]
Product Details:
Great copy is the heart and soul of the advertising business. for anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Reviews:
Well written and the author is an expert at making money from his copy. It could be the only book needed in creating winning copy. I use his winning product almost daily BLUE BLOCKER SUNGLASSES. Have his audio courses to as an extra learning tool.billscotts
The author is a pro it was a great investment. You'll laugh and then think " why don't I do that!!".invenses
Good book, it opens your eyes.watto2805
5. Copywriting Made Simple: How To Write Powerful And Persuasive Copy That Sells [Book]
Product Details:
Copywriting is writing with purpose. it's about using words to reach people and change what they think, feel and do. it's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. and with dozens of useful illustrations and diagrams, copywriting made simple shows you the ideas that other books just talk about. plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. copywriting made simple is the perfect introduction to copywriting today. no wonder it hit the #1 spot in marketing & sales at amazon uk, canada and australia, and is featured on the ba advertising course at the university for the creative arts. what you'll learn… understand the product and its benefits – pinpoint how the product helps people. – turn features into benefits and seek out usps. identify tangible and intangible benefits. get to know your reader uncover your reader's inner fears and desires. use empathy to get inside the reader's feelings. decide how your copy will change how they think, feel or act. capture your aims in the brief. engage the reader in your message – talk to the reader and make your copy more like a conversation. use the same words that the reader uses. bring the product to life with rich, sensory language. make your copy active, positive and specific. craft compelling copy – learn eight proven formulas for enticing headlines. choose a rock-solid structure. create powerful calls to action. use 20 proven strategies for creative copy – show the product in a new light. use humour, wordplay, metaphors and contrasts. turn weakness into strength. make persuasion and psychology work for you – learn the six proven principles of persuasion. overcome the reader's objections. exploit cognitive biases to nudge the reader into action. what industry experts say…' where was this book when i started copywriting? a must for every newbie copywriter (and a few old copy dogs too).' kate toon, co-host of the hot copy podcast'impressively thorough without ever losing its rhythm. deserves to be mentioned in the same breath as the copywriting classics.' ryan wallman, author of delusions of brandeur 'tom's put a lifetime of learning into this book.' dave trott, creative legend, agency founder and author of creative mischief, one and one make three and predatory thinking 'from insights gleaned from nlp and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic. prepare to dig deep, enjoy and see your results skyrocket!' katherine wildman, host, the writing desk 'tom has written the best all-round introduction to copywriting available today.' leif kendall, director of pro – copywriters, copywriter and author of brilliant freelancer 'i didn't think you could teach copywriting. turns out, @tomcopy can. what a terrific book.' doug kessler, creative director & co-founder of velocity
Specifications:
Language |
English |
Release Date |
May 2018 |
Length |
306 Pages |
Dimensions |
0.6" x 5.5" x 8.5" |
6. Writing Copy For Dummies [Book]
Product Details:
Tips on writing to consumers and business-to-business create captivating, results-oriented, sales-generating copy need to produce winning copy for your business? this fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to web sites, articles, and press releases. discover how to: write compelling headlines and body copy turn your research into brilliant ideas create motivational materials for worthy causes fix projects when they go wrong land a job as a copywriter
Reviews:
A good book, written well for the slow like myself!mailbottle
Great read, delivered early, exactly what i need to get started. Got it yesterday and already helped me join 2 writing groups, on my way!esen5965
7. The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition [Book]
Product Details:
The classic guide to copywriting, now in an entirely updated third editionthis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. it reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. among the tips revealed are: – eight headlines that work—and how to use them – eleven ways to make your copy more readable – fifteen ways to open a sales letter – the nine characteristics of successful print ads – how to build a successful freelance copywriting practice – fifteen techniques to ensure your e-mail marketing message is openedthis thoroughly revised third edition includes all new essential information for mastering copywriting in the internet era, including advice on web- and e-mail-based copywriting, multimedia presentations, and internet research and source documentation, as well as updated resources. now more indispensable than ever, the copywriter's handbook remains the ultimate guide for people who write or work with copy." i don't know a single copywriter whose work would not be improved by reading this book." —david ogilvy
Specifications:
Binding |
Paperback |
Language |
English |
Length |
5.52 inch |
Extras |
Publisher |
Reviews:
Book arrived a few days early and was in good condition.rebezol
I was wanting to know how to write powerful headlines. This book did the job as well as giving me a host of other copywriting tips.dwd230659
I love this book. It gives incredible value and talks in simple language you can understand. I will be buying the 3rd edition soon.griego2809
8. The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse. [Book]
Product Details:
This book is a simple, down-to-earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy. – the book includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. – it is authored by a somewhat reclusive, a-list direct response copywriter and marketing strategist, anthony (stark) policci who has often been referred to as the "guru's" secret weapon. he is one of the founding team members and former vice president of piranha marketing, inc. – how can that be? because the words you choose and put into print, audio, or video have power. incredible power. this book will teach you how to become intimately involved with that incredible power, and…be able to use it to win over your audience. but you must have a willingness to learn. as it's been said in places as great as the bible and as enlightening as spiderman comics, "with great power comes great responsibility." your responsibility is to use the secrets in this book to ethically sell more of your products and services…to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. in this book, you'll discover: the real purpose of copy*why certain fonts matter – what's truly important to your customer – what the "wise guys" profiling process is all about – why testing matters – the most important element of any copy you write – common mistakes to avoid in your copywriting – take action now…learn the tips, tricks, and brilliant ways of writing copy so compelling, the only question a client asks is… "where have you been all my life?"
Specifications:
Language |
English |
Release Date |
June 2017 |
Length |
236 Pages |
Dimensions |
0.5" x 6.0" x 9.0" |
9. The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) [Book]
Product Details:
The classic guide to copywriting, now in an entirely updated fourth editionthis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. it reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. among the tips revealed: * 8 headlines that work–and how to use them * the 5-step “motivating sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * how to create powerful “lead magnets” that double response rates * the “4 s” formula for making your copy clear, concise, and compelling this thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. now more indispensable than ever, robert w. bly's the copywriter's handbook remains the ultimate guide for people who write or work with copy.
Reviews:
Really love the book. Clearly laid out.olubookey
If you want to get into Copywriting, this is a necessary bookALEXANDER
10. Copywriting Third Edition: Successful Writing For Design, Advertising And Marketing [Book]
Product Details:
Writing copy is often assumed to be a natural talent. however, there are simple techniques you can employ to craft strong written content with ease. this revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. there are also new interviews and case studies. using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, copywriting, third edition takes you through step-by-step processes that can help you to write content quickly and effectively.
11. How To Launch A Freelance Copywriting Business: Creative Writing For A Living [Book]
Product Details:
Thinking of starting a freelance copywriting business? this practical business guide tells you how to start your writing business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline.jules horne is an award-winning writer, copywriter and associate lecturer with the open university. her copywriting business, texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. here's what she's learned on the way! this book is for all creative writers, journalists and talented bloggers who aspire to earn a living from their writing, and need business how-tos and inspiration on how to build a life as a freelance creative.
12. Copywriting: Successful Writing For Design, Advertising And Marketing [Book]
Product Details:
"writing copy is often assumed to be a natural talent. however, there are simple techniques you can employ to craft strong written content with ease. this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, copywriting, second edition takes you through step-by-step processes that can help you to write content quickly and effectively. including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."–publisher's website.
13. The Halbert Copywriting Method Part Iii: The Simple Fast And Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads! [Book]
Product Details:
Warning: the halbert copywriting method part iii is not a complete course on copywriting but… this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. all the top copywriting courses say it over and over.the power in your marketing comes from understanding your buyers but… all the professionalism comes from polishing your copy to the point buyers can't stop reading/listening to your sales message until they have an uncontrollable urge to buy. nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. the halbert copywriting method part iii reveals the editing formulas and patterns found in the works of history's best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. even when it comes to the classic techniques explained in this book, you will want to read every line because bond puts a powerful new twist on even the most well-known editing strategies. if the halbert copywriting method part iii doesn't make you a better copywriter, nothing will. this simple to use formula is great for… * punching up your own copy* smoothing out copy created using templates * cleaning up ads generated by copywriting software once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous "greased slide" effect which will add sales to all your promotions.
Specifications:
Language |
English |
Release Date |
September 2011 |
Length |
136 Pages |
Dimensions |
0.3" x 7.4" x 9.7" |
14. Mastering Amazon Descriptions: An Author's Guide: Copywriting For Authors [Book]
Product Details:
It's your deepest fear. the book doesn't sell. could it be your description sucks? yes, it does suck, and this book is going to help. from the author of mastering amazon ads: an author's guide, comes a new book on the art of copywriting for descriptions. a typical description might convert one click in thirty into a new reader. after two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks. would you rather pay for 10 or 30 clicks to get a new reader? with 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy. powerful hooksengaging copyvisually appealing formatting you'll adore this book, because it's going to make you love writing descriptions and copywriting. get it now.
Specifications:
Language |
English |
Release Date |
February 2019 |
Length |
224 Pages |
Dimensions |
0.5" x 5.2" x 8.0" |
15. Shots Fired! How To Write Copy That Pierces Hearts And Opens Wallets [Book]
Product Details:
You too can write words that make money! this must-read book is not just an entrepreneur's toolbox – it's a goldmine! and it's jam-packed with real-life advice and valuable tools every entrepreneur must have to write words that sell! i give it to you straight – and show you how to write persuasive sales copy every time! how to write copy that pierces hearts (and ones wallets) – you'll discover: how to uncover that big idea – and create a powerful make-'em-smack-the-buy-button offer! the ultimate secret to grab your prospect by the eyeballs – and get her to whip out her credit card and buy! how to turn features into benefits – and have your prospects drooling over your offer! million-dollar copy samples – go behind-the-scenes and see words that make my clients millions! how to use 'what your mama gave you' – and write copy that rocks! how to write like a b.o.s.s.! simple tips that work even if you hate writing and horrified your english teacher! how to turn copy into cash – and put those words to work for you! i do it – and you can too! and much more! and by the way – i don't just give you the basic info about copywriting – i also reveal some little known secrets about it – which will come in handy as you pierce hearts and open wallets. for example… the biggest mistake even pro writers make (and you're probably making too), ones that slash sales and don't get you rich. – the never-talked-about reason buyers really smack the buy button (and it's not what you think). how watching the 1993 film "indecent proposal" put money in my pockets and it can for you too … that is when i tell you the money-making lesson learned from the movie. – my exact step-by-step process for writing million-dollar sales copy. – and much more! most copywriters guard this info with their lives – or they'll charge you an arm and a leg for it – but not me! i'll share my million-dollar sales writing process with y-o-u – but only in "copy shot #4: the b.o.s.s. sales page map" – and it's all yours when you purchase the book! plus – when you order shots fired! how to write copy that pierces hearts (and opens wallets) you also get a very special gift! that's right – i'll dig into my i – phone contacts, facebook buddy list and emails to give you the names of my favorite clients, service providers and tools – and i tell you how to get a hold of them! this baby is worth a king's ransom for a new entrepreneur – but it's yours free! it's on the last page of the book and it's called, "a lil' extra something"! but wait, there's more… i know that line sounded super cheesy. but really, if you've been struggling to write copy that pierces hearts and opens the wallets of your dream clients, you're going to love this book and the complimentary "get your butt in gear" action sheets. in each action sheet, you'll have me as your virtual copy angel whispering sweet secrets in your ear, so you sling sentences that sell every single time. – ready to finally attract the right clients and have the profitable business you've always dreamed of now's the time to smack. that. add to cart. button!
Specifications:
Language |
English |
Release Date |
October 2018 |
Length |
102 Pages |
Dimensions |
0.2" x 6.1" x 9.2" |
16. The Copywriting Sourcebook: How To Write Better Copy, Faster – For Everything From Ads To Websites [Book]
Product Details:
Expert advice on writing effective copy, faster, for all businesses. coming up with the right words can make a significant difference to your results – this book shows you how. contains templates for 13 of the most common copywriting tasks. advice, short-cut tips and insights by a leading copywriting expert. the bible for anyone – marketing and sales staff, managers, entrepreneurs, etc – who needs fast copy. it's ok knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. this book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. prepared by one of the best copywriters in the b2b sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Specifications:
Language |
English |
Release Date |
January 2010 |
Length |
224 Pages |
Dimensions |
8.0" x 0.5" x 6.5" |
Reviews:
Contains good copywriting tipsdwd230659
17. The Copywriting Sourcebook: How To Write Better Copy, Faster – For Everything From Ads To Websites [Book]
Product Details:
Expert advice on writing effective copy, faster, for all businesses. coming up with the right words can make a significant difference to your results – this book shows you how. contains templates for 13 of the most common copywriting tasks. advice, short-cut tips and insights by a leading copywriting expert. the bible for anyone – marketing and sales staff, managers, entrepreneurs, etc – who needs fast copy. it's ok knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. this book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. prepared by one of the best copywriters in the b2b sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Specifications:
Language |
English |
Release Date |
January 2010 |
Length |
224 Pages |
Dimensions |
8.0" x 0.5" x 6.5" |
Reviews:
Contains good copywriting tipsdwd230659
18. Kick-Ass Copywriting In 10 Easy Steps: Build The Buzz And Sell The Sizzle [Book]
Product Details:
Don't just say it – sell it! you don't need a professional ad agency or copywriter to create kick-ass marketing copy. this hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "kick-ass copywriting in 10 easy steps is a must-read for any small to midsized business owner. it translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. my advice? susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. her full-featured 'copywriting outline' is surely worth the entire price of admission. kick-ass copywriting in 10 easy steps is a superb addition to any small-business owner's ready-reference shelf." -roberta rosenberg, "the copywriting maven" and president, mgp direct inc. “susan gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. kick-ass copywriting in 10 easy steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. ms. gunelius' book should be on every small business owner's bookshelf.” -george parker, creative consultant, author of madscam, and advertising blogger at adscam and adhurl
Reviews:
When it comes to copywriting, few people are naturally talented. Yes, anyone can write copy. However, without the proper know how, most will produce substandard work that can actually drive away customers. Kick-ass Copywriting in 10 Easy Steps makes the creation of good copy easy. The key is clarity, understanding your product and knowing how it will serve your customers needs. Bad copy tends to regal the reader with a lot of facts and jargon. Essentially, the purpose is to impress them enough so that they will buy something. Little thought is put into who needs this product or how it can change their lives for the better. Whether you have a small or medium sized business, Kick-ass Copywriting in 10 Easy Steps will help you to define and understand how to better serve your customers and clients. Youll learn the important difference between features and benefits. Youll also find out how to focus your copy for a certain purpose.fibro_doc
19. Kick-Ass Copywriting In 10 Easy Steps: Build The Buzz And Sell The Sizzle [Book]
Product Details:
Don't just say it – sell it! you don't need a professional ad agency or copywriter to create kick-ass marketing copy. this hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "kick-ass copywriting in 10 easy steps is a must-read for any small to midsized business owner. it translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. my advice? susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. her full-featured 'copywriting outline' is surely worth the entire price of admission. kick-ass copywriting in 10 easy steps is a superb addition to any small-business owner's ready-reference shelf." -roberta rosenberg, "the copywriting maven" and president, mgp direct inc. “susan gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. kick-ass copywriting in 10 easy steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. ms. gunelius' book should be on every small business owner's bookshelf.” -george parker, creative consultant, author of madscam, and advertising blogger at adscam and adhurl
Reviews:
When it comes to copywriting, few people are naturally talented. Yes, anyone can write copy. However, without the proper know how, most will produce substandard work that can actually drive away customers. Kick-ass Copywriting in 10 Easy Steps makes the creation of good copy easy. The key is clarity, understanding your product and knowing how it will serve your customers needs. Bad copy tends to regal the reader with a lot of facts and jargon. Essentially, the purpose is to impress them enough so that they will buy something. Little thought is put into who needs this product or how it can change their lives for the better. Whether you have a small or medium sized business, Kick-ass Copywriting in 10 Easy Steps will help you to define and understand how to better serve your customers and clients. Youll learn the important difference between features and benefits. Youll also find out how to focus your copy for a certain purpose.fibro_doc
20. The Online Copywriter's Handbook: Everything You Need To Know To Write Electronic Copy That Sells [Book]
Product Details:
Focused strategies for writing hard-hitting, results-based web copythe web is a fascinating and boundaryless marketing medium–and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. "the online copywriter's handbook is a clear, practical, and authoritative guide to key differences between writing for the internet and writing for print. it covers general fundamentals of writing effective web copy plus specific web copywriting tasks from websites and home pages to internet direct mail, banner ads, and more.numerous innovations and benefits include: appendixes of helpful websites and other resources time-tested fundamentals of writing effective copy guidelines for e-zines and web-based documents
Specifications:
Language |
English |
Release Date |
February 2003 |
Length |
336 Pages |
Dimensions |
8.9" x 0.8" x 8.8" |
Reviews:
Not only for copywriters, Bob Bly's online edition of his famous Copywriter's Handbook is compelling for any savvy business owner. He even has some good tips to ensure you dont make common mistakes when Choosing a Domain Name. Bob offers a myriad of ways to illustrate your web copy, so it's not just about writing either. As long as you have the desire to communicate and reach out to customers, you'll enjoy this book.
One of my very favorite books on sales, marketing, and copywriting! I use this book all the time whenever I need a little help writing copy or thinking of new ways to increase sales. It is written by one of the best copywriters around so why not learn from the best? What I like most is this book uses traditional copywriting techniques and applies them to writing online. Plus Mr. Bly adds a bunch of writing techniques that only apply to online writing! The book is a very easy read that is hard to put down, you won't be dissapointed after you buy this one! Highly recommended!!trogdor92
Just got the book and it came a lot quicker than expected! Def happy with this experience.tape719