20 Best Books For Public Relations (2023 Update)

For courses in introductory public relations. cutlip & center offers students the gold standard in public relations, providing the most up-to-date reference in the market. this edition features several new chapters, examples, and information on how social media and globalization are shaping pr.

Proven techniques that maximize media exposure for your business a seasoned pr pro shows you how to get people talking when it comes to public relations, nothing beats good word of mouth. this friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of pr, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line. discover how to * map a winning pr strategy * grab attention with press releases, interviews, and events * cultivate good media relations * get print, tv, radio, and internet coverage * manage a pr crisis

Think currency. think relevancy. the engaging visual design of think public relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. the authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. a better teaching and learning experience this program will provide a better teaching and learning experience—for you and your students. here's how: personalize learning—mysearchlab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. improve critical thinking—questions and cases throughout the text encourage students to think critically about public relations topics. engage students—an appealing visual design and real-world applications engage students in the material. apply ethics— feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. support instructors—activities and assessment in mysearchlab offer instructors supplemental materials to help their students succeed. note: mymysearchlab with etext does not come automatically packaged with this text.

Winner of the 2019 textbook & academic authors association’s the most promising new textbook award how can public relations play a more active role in the betterment of society? introduction to strategic public relations: digital, global, and socially responsible communication prepares you for success in today’s fast-changing pr environment. recognizing that developments in technology, business, and culture require a fresh approach, janis t. page and lawrence parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. the authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. key features chapter-opening scenarios capture your attention by discussing current pr challenges—such as the wells fargo cross-selling, vw emissions cover-up, and p&g’s “like a girl” campaign—and thus frame the chapter content and encourage active reading. at the end of the chapter, you explore various aspects of socially responsible communication to “solve” the pr challenge. socially responsible case studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. each case features problem-solving questions to encourage critical thinking. social responsibility in action boxes feature short, specific social responsibility cases—such as universals’ #nofoodwasted, nespresso in south sudan, and merck’s collaboration with aids activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. insight boxes spark classroom discussion on particularly important or unique topics in each chapter. personality profile boxes will inspire you with stories from pr veterans and rising stars such as the u.s. ceo of burson-marstellor, the chief communication officer of the united nations foundation, and the executive vp at havaspr.

Public relations: the basics is a highly readable introduction to one of the most exciting and fast-paced media industries. both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:the four key phases of public relations campaigns: research, strategy, tactics and evaluation.history and evolution of public relations.basic concepts of the profession: ethics, professionalism and theoretical underpinnings.contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. it also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

The public relations handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. featuring wide-ranging contributions from key figures in the pr profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. the book also includes a discussion of key critical themes in public relations research and exploratory case studies of pr strategies in a variety of institutions, including extinction rebellion, queen margaret university, mettis aerospace, and battersea cats' and dogs' home. containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, the public relations handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Introduction to public relations: strategic, digital, and socially responsible communication presents a comprehensive introduction to the field of public relations (pr) with a focus on new media and social responsibility. recognizing that the shifts in technology, business, and culture require a fresh approach, authors janis teruggi page and lawrence j. parnell show students how today′s pr professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. the authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic pr planning. the second edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.

Getting good pr is easier–and cheaper–than you think! if you want to get media attention, you don't need to spend a dime–and you definitely don't have to pay someone to do the work for you. here's how to do it yourself. in diy public relations, pr and marketing expert dan shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. if you don't have a communications and marketing staff, if you're just getting started in your pr career, or if you've just been told to "get us on the news," this is the book to read. full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level pr to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. "getting your news out there isn't about making friends with reporters or having a giant list of contacts–it's about having a good story and telling it in the most effective way possible," says shortridge, who's helped advise nonprofits, small businesses, and government agencies. "you don't need a lot of money–or any money–and you can do it all yourself with some simple tools and by following these techniques." business owners, pr and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. you'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. with field-tested advice on every page drawn from newsrooms and pr people from around the country, readers will get practical guidance on how to: pitch a story and stick the landing for success adapt one of 14 specific story angles perfect for local organizations make those first connections with local reporters use bridging statements to handle a tough question write well and clearly using seven simple steps avoid saying "no comment" even when you don't want to comment attract and take care of elected officials and other vips define, research, and reach your audience be consistent with your media outreach build a crisis communications plan that will let you sleep at night one key chapter focuses on repurposing materials for the media into content for annual reports, social media, website copy, and newsletters–showing how pr can fit seamlessly into an overall marketing plan. another chapter contains 16 tried-and-true tips on what not to do when working with the media, including playing secretive games or falling for scams. as a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. diy public relations is your complete guide for media success.

For courses in introduction to public relations an introduction to public relations that focuses on ethical, productive relationships with strategic constituencies public relations: a values-driven approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. authors david guth and charles marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. in order to help students understand the contemporary state of the field, the sixth edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. note: this isbn is for a pearson books a la carte edition: a convenient, three-hole-punched, loose-leaf text. in addition to the flexibility offered by this format, books a la carte editions offer students great value, as they cost significantly less than a bound textbook. public relations: a values-driven approach, sixth edition is also available via revel, an interactive learning environment that enables students to read, practice, and study in one continuous experience. you can also purchase a loose-leaf print reference to complement revel public relations: a values-driven approach . this is optional.

Engagement. conversation. influence. transparency. trust. public relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. both its professional relevance and digital savvy make public relations the new standard for introductory public relations courses. distinctive features * extended case studies in every chapter show students how to apply the chapter's core concepts * ethics–including coverage of the six provisions in the public relations society of america code of ethics–are discussed in every chapter * "in case you missed it" (icymi) boxes at the end of each chapter summarize practical tips, including important guidelines for social media use * learning outcomes are aligned with the universal accreditation board's competencies to ensure that the text is professionally relevant * each chapter includes a "voices from the field" q&a with a scholar, practitioner or social media influencer

An introduction to public relations and communication management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. it includes tools for practice for students to help them put the theory into practice. it helps students to understand and appreciate the skills that will be required to work in public relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

The field of public relations is as old as media itself, and yet thanks to technology, it has changed and continues to evolve with the times. from the ease with which people and news travels, to how journalists and the public interact; pr is now a business of its own. public relations and media are now dramatically enhanced with the evolution of the internet and multiple digital platforms. what used to be standard press releases, press conferences, and information spread via journalists, newspapers, and tv; is now a matter of the right social media and digital distribution. this book offers anyone, whether a newcomer to the field of pr and media, or a seasoned pro, a step-by-step walk through the best strategies for your own pr. music executive, mathew knowles offers years of marketing savvy folded into easy to use tips and practices. his lessons both educate and establish the reader via the tools presented in each chapter. anyone looking to know the ins and outs of how to better publicize their ventures in today's market will find here a comprehensive but bite-sized manual of pure knowles marketing genius.the proliferation of social media and common use of tools such as mobile devices mean that messages can be released from a company and "go viral" almost instantly. these days, things are very different. news gets carried by social media at a rapid pace, and in so many directions, that a retraction may go nowhere at all, while the original story – albeit erroneous – goes as far as it can. if someone within the company learns something new, they can literally share it with all their friends in mere moments. they have dedicated communicators on staff who understand their own jobs and who create a message that reflects the organization's brand and mission. they also carefully craft a message that can be effectively and efficiently released through social media, spreading the image of the company that they want to share.

A hands-on book of ideas, resources, and advice on public relations public relations: a primer for business executives, has many practical ideas and advice that will be useful to any business executive who wishes to learn more about public relations. it combines an explanation of public relations basics with practical help in all the major areas of public relations. reading this book will help you learn something about how public relations developed into a field of vital importance to every business. you will learn the basic concepts of public relations. you will learn about the financial cost of public relations to any organization. specifics on how to prepare a news release, on media relations, organizing of public relations events, corporate financial public relations, and community service are each discussed in separate chapters of this primer. public relations is especially important in a crisis situation and public relations in crisis management is also discussed in a chapter of this book. you will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. this book concludes with a chapter on the digital age of public relations. this chapter provides information and advice on public relations use of the internet and electronic media. public relations: a primer for business executives will open your mind to the knowledge needed to use public relations in your business, in your personal career and in charities and other organizations.

A hands-on book of ideas, resources, and advice on public relations public relations: a primer for business executives, has many practical ideas and advice that will be useful to any business executive who wishes to learn more about public relations. it combines an explanation of public relations basics with practical help in all the major areas of public relations. reading this book will help you learn something about how public relations developed into a field of vital importance to every business. you will learn the basic concepts of public relations. you will learn about the financial cost of public relations to any organization. specifics on how to prepare a news release, on media relations, organizing of public relations events, corporate financial public relations, and community service are each discussed in separate chapters of this primer. public relations is especially important in a crisis situation and public relations in crisis management is also discussed in a chapter of this book. you will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. this book concludes with a chapter on the digital age of public relations. this chapter provides information and advice on public relations use of the internet and electronic media. public relations: a primer for business executives will open your mind to the knowledge needed to use public relations in your business, in your personal career and in charities and other organizations.

Clearly explains the basic concepts, strategies and tactics of today's public relations practice. it uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. this comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. the writing is geared to undergraduates and many colorful charts and photos are used to enhance major concepts. msearch lab is a part of the wilcox/cameron/reber program. research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. to provide students with flexibility, students can download the e-text to a tablet using the free pearson e-text app.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. taking up the work begun by the books public relations theory and public relations theory ii, this volume offers completely original material reflecting public relations as practiced today. it features contributions by leading public relations researchers from around the world who write about new developments in the field. important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. this book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Never write a press release again. amy rosenberg's no-frills guide to public relations is everything you need to know about launching a pr career or adding new skills to a flourishing marketing position. this honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners. new approaches to pr are also uncovered, including: seo pr: how to increase organic search engine optimization (seo) through pr.content pr: how to use blog posts as if they were press releases to boost seo, gain pr coverage and efficiently use content.social pr: how to engage with reporters on social media to gain story ideas and connections. with newsrooms dwindling worldwide, it's now more important than ever for pr professionals to learn how to gain press coverage through performing traditional media functions, revealed in the operating like a newsroom section of the book. most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their pr career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. it is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the disciplinecommunication across culturestrends affecting the public relations profession throughout the world. incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. offering a truly global perspective on the subject, global public relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

The media relations handbook is called "the big blue book" on capitol hill. human communication is a constant, continuous, and dynamic phenomenon. you cannot not-communicate nor can you un-communicate. for an individual entity, there is only one communication. not multiple, not varieties, only one. that one communication is the culmination of all that has been communicated by the entity until the "now" in time. you cannot go back and un-communicate something. you can only begin from the "now" to create the intended outcome. that outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding. for a communication professional, understanding this fact is essential. no matter where you work, someone has been communicating something before you began. you cannot un-communicate it. you cannot create a new beginning; but you can begin now to create a new outcome. research continues into the changes in communication wrought by the internet and public expectations that are experiencing mercurial change. as best practices are now being developed, the media relations handbook 2e can give you guidance and ideas that will spark your innovation. table of contents introductionforewordch. 1 first steps – ch. 2 tools of the craft – ch. 3 developing a message and communication plan – ch. 4 interacting with reporters – ch. 5 overview of the media: print, radio, tv, and the internet – ch. 6 online communication – ch. 7 dealing with the principal – ch. 8 interview preparation – ch. 9 internal issues: experts, policy, numbers, leaks, lawyers, and language – ch. 10 how to interact with congressional campaign operations – ch. 11 communication in a federal agency – ch. 12 crisis communication in public affairs – ch.

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. i call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories. as a public relations professional, your craft isn't as straightforward as it may seem to those outside the pr industry. it's a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success.  are you prepared for the real world of public relations? in smart talk, pr veteran and multicultural marketing expert melissa vela-williamson shares how public relations really works. she provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from day one. you'll learn about developing beneficial relationships, creating integrated communication strategies, planning targeted campaigns, and advising clients in their diversity and inclusion efforts. in public relations, missteps are easy but redemption can be difficult. smart talk is a candid guide to navigating this evolving industry and forging your own path toward an impactful, purposeful career.