20 Best Books For Startups (2023 Update)

"how today's entrepreneurs use continuous innovation to create radically succesful businesses" test your ideas before you bet the bank on them. don''t listen to what focus groups say; watch what your customers do. start with a modest offering and build on the aspects of it that prove valuable. expect to get it wrong and stay flexible and solvent enough to try again and again until you get it right.

#1 new york times bestseller – “this book delivers completely new and refreshing ideas on how to create value in the world.”—mark zuckerberg, ceo of meta “peter thiel has built multiple breakthrough companies, and zero to one shows how.”—elon musk, ceo of space – x and tesla – the great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. information technology has improved rapidly, but there is no reason why progress should be limited to computers or silicon valley. progress can be achieved in any industry or area of business. it comes from the most important skill that every leader must master: learning to think for yourself. – doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. but when you do something new, you go from 0 to 1. the next bill gates will not build an operating system. the next larry page or sergey brin won’t make a search engine. tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. they will escape competition altogether, because their businesses will be unique. – zero to one presents at once an optimistic view of the future of progress in america and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

In 2017 34% of the workforce was considered part of the gig economy. this growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. that's 4 million freelancers, soon to be 7 million by 2020. whether it's people looking to earn extra money, those tired of their 9-to-5, or entrepreneurs looking to grow their side hustle, entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. whatever industry or jobs this new workforce takes, start your own business will guide them through the first three years of business. they'll gain the know-how of more than 30 years of collective advice from those who've come before them to: avoid analysis paralysis when launching a business test ideas in the real world before going to market with insights from gary vaynerchuk decide between building, buying, or becoming a distributor know what to consider when looking for funding from venture capitalists, loans, cash advances, etc. decide if a coworking space is the right move get tips on running successful facebook and google ads as part of a marketing campaign use micro-influencers to successfully promote your brand on social media

More than 100,000 entrepreneurs rely on this book. the national science foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at stanford, berkeley, columbia and more than 100 other leading universities worldwide. why? the startup owner's manual guides you, step-by-step, as you put the customer development process to work. this method was created by renowned silicon valley startup expert steve blank, co-creator with eric ries of the lean startup movement and tested and refined by him for more than a decade. this 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. the startup owner s manual was originally published by k&s ranch publishing inc. and is now available from wiley. the cover, design, and content are the same as the prior release and should not be considered a new or updated product.

In chris guillebeau's travel to over 175 countries, he has met two kinds of people: those like himself who have the time and income to follow their whims and who've created an entertaining and fulfilling life–and those who feel trapped. this second group wants what the first group has, but the big stumbling block is making money. because chris realized that the first group has knowledge to impart, he identified 1500 people worth emulating, and refining that further, he offers here the 50 most valuable and interesting examples of micro-business success. in nearly all cases, people with no special skills discovered a way to monetize their personal passions. it's about finding the intersection between what you like to do and what other people will pay for. you don't need an mba, a business plan, or even employees. all you need is a product or service that flows from what you love to do anyway, people willing to pay, and a way to get paid.

According to the kauffman index of entrepreneurial activity, more than 565,000 new businesses were created in 2010 in the united states alone—each one of them hoping to strike gold. the startup playbook will help them succeed. going insider to insider with unprecedented access, new york times bestselling author and clickable ceo, david kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and ceos, revealing their most closely held advice. special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. in an economy demanding change, the startup playbook is the go-to for entrepreneurs big and small.

Most startups don’t fail because they can’t build a product. most startups fail because they can’t get traction. startup advice tends to be a lot of platitudes repackaged with new buzzwords, but traction is something else entirely. as gabriel weinberg and justin mares learned from their own experiences, building a successful company is hard. for every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. that’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. talk is cheap, but traction is hard evidence that you’re on the right path.traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. it draws on inter-views with more than forty successful founders, including jimmy wales (wikipedia), alexis ohanian (reddit), paul english (kayak), and dharmesh shah (hubspot). they offer a three-step framework (called bullseye) to figure out which ones will work best for your business. but no matter how you apply them, the lessons and examples in traction will help you create and sustain the growth your business desperately needs.

Wall street journal #1 bestselling business book based on the highly acclaimed npr podcast, how i built this with guy raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. great ideas often come from a simple spark: a soccer player on the new zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (allbirds). a former buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (headspace). a sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (stacy's pita chips). award-winning interviewer and podcast creator guy raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. in how i built this, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. this is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

This book shows you exactly what you need to know to stand out from the crowd do you have an idea for an amazing product or service but you aren't sure how to build a business around it? then you need this book. everything you need to know is included in these pages do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? then you need this book. buy now and start reading today the most comprehensive guide ever developed for starting and growing a business in 2019 in the highly competitive world of business, what makes or breaks a new entrepreneur? sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author ken colwell, phd, mba has the answers. in his comprehensive starting a business quickstart guide, ken colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the starting a business quickstart guide. colwell's clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur perfect for: would-be entrepreneurs with a ton of passion entrepreneurial students of all ages beginners with zero prior experience managers, business owners, and decisions makers growing into a new role you'll discover: the difference between an idea and an opportunity what makes an entrepreneurial opportunity great the very first steps you need to take to get your venture off the ground pricing, competition, customer identification, marketing, and distribution demystified the real components of an entrepreneurial mindset exactly how to craft your value proposition how to write a comprehensive business plan **lifetime access to free resources & investing support*: each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner such as workbooks, cheat sheets and reference guides. you also receive lifetime access to our online coaching community to help you achieve all of your financial goals . *

In the $100 startup, chris guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. still in his early thirties, chris is on the verge of completing a tour of every country on earth – he's already visited more than 175 nations – and yet he's never held a “real job” or earned a regular paycheck. rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. there are many others like chris – those who've found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. sometimes, achieving that perfect blend of passion and income doesn't depend on shelving what you currently do. you can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful. in preparing to write this book, chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he's chosen to focus on the 50 most intriguing case studies. in nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who've learned how to turn what they do into a gateway to self-fulfillment. it's all about finding the intersection between your “expertise” – even if you don't consider it such — and what other people will pay for. you don't need an mba, a business plan or even employees. all you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. not content to talk in generalities, chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. among chris's key principles: if you're good at one thing, you're probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins. in ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. this remarkable book will start you on your way.

In the $100 startup, chris guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living. still in his early thirties, chris is on the verge of completing a tour of every country on earth – he's already visited more than 175 nations – and yet he's never held a “real job” or earned a regular paycheck. rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. there are many others like chris – those who've found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. sometimes, achieving that perfect blend of passion and income doesn't depend on shelving what you currently do. you can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful. in preparing to write this book, chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he's chosen to focus on the 50 most intriguing case studies. in nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who've learned how to turn what they do into a gateway to self-fulfillment. it's all about finding the intersection between your “expertise” – even if you don't consider it such — and what other people will pay for. you don't need an mba, a business plan or even employees. all you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. not content to talk in generalities, chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. among chris's key principles: if you're good at one thing, you're probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins. in ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. this remarkable book will start you on your way.

Your one-stop guide to starting a small business want to start a business? don't know where to begin? the small business start-up kit shows you how to set up a small business in your state, while clearing state and local bureaucratic hurdles. the 11th edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends. with downloadable forms includes access to cash flow projection and profit/loss forecast worksheets, state-specific business resources, and more (details inside).

Don't sweat it! with all-new content and updates reflecting the latest laws, business climate, and startup considerations, starting a business all-in-one for dummies, 2nd edition, is the book you need if you’re starting a business today. inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling for dummies business titles. covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. you’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources. start up a dream business from scratch write a winning business plan secure financing manage your risks successfully navigate your first year of operation if you’re a go-getter looking for a way to launch a great idea and be your own boss, starting a business all-in-one for dummies prepares you to beat the odds and become successful in your sector.

Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. includes links to websites to find out more.

High growth handbook is the playbook for growing your startup into a global brand. global technology executive, serial entrepreneur, and angel investor elad gil has worked with high-growth tech companies including airbnb, twitter, google, stripe, and square as they've grown from small companies into global enterprises. across all of these breakout companies, gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in high growth handbook. in this definitive guide, gil covers key topics, including: the role of the ceomanaging a board – recruiting and overseeing an executive team – mergers and acquisitions – initial public offerings – late-stage funding. – informed by interviews with some of the biggest names in silicon valley, including reid hoffman (linked – in), marc andreessen (andreessen horowitz), and aaron levie (box), high growth handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

In co-founder reid hoffman and venture capitalist ben casnocha show how to accelerate your career in today’s competitive world. the key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. – why? startups—and the entrepreneurs who run them—are nimble. they invest in themselves. they build their professional networks. they take intelligent risks. they make uncertainty and volatility work to their advantage. – these are the very same skills professionals need to get ahead today. – this book isn’t about cover letters or résumés. instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to – adapt your career plans as pandemics rage and technologies upend industries – develop a competitive advantage so that you stand out from others at work – strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships – engineer serendipity that produces life-changing career opportunities – take proactive risks to become more resilient to industry tsunamis – tap your network for information and intelligence that help you make smarter decisions the career landscape has changed dramatically in the decade since hoffman and casnocha first published this guide. in an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of the startup of you will teach you how to achieve your boldest professional ambitions.

In co-founder reid hoffman and venture capitalist ben casnocha show how to accelerate your career in today’s competitive world. the key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. – why? startups—and the entrepreneurs who run them—are nimble. they invest in themselves. they build their professional networks. they take intelligent risks. they make uncertainty and volatility work to their advantage. – these are the very same skills professionals need to get ahead today. – this book isn’t about cover letters or résumés. instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to – adapt your career plans as pandemics rage and technologies upend industries – develop a competitive advantage so that you stand out from others at work – strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships – engineer serendipity that produces life-changing career opportunities – take proactive risks to become more resilient to industry tsunamis – tap your network for information and intelligence that help you make smarter decisions the career landscape has changed dramatically in the decade since hoffman and casnocha first published this guide. in an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of the startup of you will teach you how to achieve your boldest professional ambitions.

Self-made is a truly definitive guide; a 'go-to' book for all entrepreneurs at any stage of business.this authoritative, focused guide by two of the uk's brightest young entrepreneurs – the apprentice runner-up, bianca miller and serial entrepreneur, byron cole – is a comprehensive toolkit for anyone who wants to make a success of running their own business. featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.de-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. it will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish.read self made and run your own business without fear of failure.

Wall street journal bestsellerfrom the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion worth of advice from some of the world's most successful and recognizable entrepreneurs. – over the past 20 years, first as an early employee at salesforce and later as a cofounder of okta (a publicly traded software company now valued at over $40 billion), frederic kerrest has met the most successful entrepreneurs and investors in silicon valley and beyond. he's discussed every angle of entrepreneurship with them–what works, what doesn't, and what to do when things get rough–and he's taken notes. the result is this unmatched blueprint for building and growing a business, drawn from his own experience as well as that of his fellow visionaries and business leaders, who have collectively built over $1 trillion worth of wealth for themselves and their investors. they include marc andreessen and ben horowitz (andreessen horowitz), eric yuan (zoom), stewart butterfield (slack), aneel bhusri (workday), julia hartz (eventbrite), aaron levie (box), fred luddy (service – now), melanie perkins (canva), patty mc – cord (netflix), sebastian thrun (udacity), and dozens of other luminaries. – these ideas and practices aren't taught in business schools. they've been learned the hard way, through trial and error in the real world of business. kerrest has battle-tested them himself, so he knows their power. organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to ipo–and beyond.

In 2017 34% of the workforce was considered part of the gig economy. this growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. that's 4 million freelancers, soon to be 7 million by 2020. whether it's people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. whatever industry or jobs this new workforce takes, start your own business will guide them through the first three years of business. they'll gain the know-how of more than thirty years of collective advice from those who've come before them to: – how to avoid analysis paralysis when launching a business – tips for testing ideas in the real-world before going to market with insights from gary vaynerchuk – decide between building, buying, or becoming a distributor – what to consider when looking for funding from venture capitalists, loans, cash advances, etc. – whether or not a co-working space is a right move – tips on running successful facebook and google ads as part of a marketing campaign – use micro-influencers to successfully promote your brand on social media