20 Best Books On B2B Marketing (2023 Update)

Marketing has become ridiculously complicated, but yours doesn't have to be. – with decades of hands-on experience, expert strategist and writer drew neisser has witnessed the dramatic evolution of business-to-business marketing. working alongside giant brands like ibm, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, neisser uncovered the top four characteristics that all successful marketers have in common: they are courageous, artful, thoughtful, and scientific (cats). these four characteristics form the basis for the framework in renegade marketing. over the years, neisser created a twelve-step formula to radically simplify b2b marketing and build an unbeatable brand. in his book, he shares the stories of marketing cats as he gives you the tools to: walk through a highly refined discovery process that culminates in finding your brand's purpose – define your company's purpose in eight words or fewer – build team support for new marketing initiatives while establishing your unique brand story, voice, and design – drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Instant bestseller on amazon in marketing and sales! as a business, how can you break that trend and achieve client fidelity? it is a true and shocking stat, but there is a way to stop the waste and flip this around. it's time to challenge the status quo of b2b marketing and sales, and transition to what the business arena already expects as the updated b2b model. a transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #oneteam. in summary, the team framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. it's time to take the lead and transition your business to abm. the process is simple when you have the right book – abm is b2b. what are you waiting for?

B2b digital marketing strategy is a decisive guide to the most recent developments in the field. it gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management. intensely practical, b2b digital marketing strategy helps readers get to grips with some of the more advanced and complex elements of b2b marketing. it expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. packed with global case studies and examples, this book is an invaluable resource for any professional operating in the b2b space.

Brennan, canning & mcdowell cover both the theory and practice of global business-to-business (b2b) marketing from a european perspective, illuminating the subject with a wide range of learning features and case studies. new to the 5th edition: coverage throughout of digital transformation and social responsibility in business markets 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment further and updated company content, including brands such as barry callebaut, embraer, flokk, givaudan, ing, ingersoll rand and pret-a-manger updated online resources, including author-selected sage journal articles and videos supporting each chapter.

This book is for entrepreneurs and the leaders of b2b businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.this book provides that system – a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.in content that converts, you'll learn:- how to get clear on your audience, offers and messaging (and why those three elements are so important)- how to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- how to distribute your content effectively with email and seo, to expand your reach and create conversion opportunities that translate to sales- how to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"laura is a content machine that pumps out excellence onto paper." good work!" scott desgrosseilliers, wicked reports"laura has a great ability to draw out the nuances of how things are done in any business. tristan king, owner of blackbelt commerce, top-rated shopify agency in the world

There are laws of nature, so why shouldn't there be laws of marketing? as al ries and jack trout—the world-renowned marketing consultants and bestselling authors of positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? in the 22 immutable laws of marketing, ries and trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. from the law of leadership, to the law of the category, to the law of the mind, these valuable insights stand the test of time and present a clear path to successful products.

« lean b2b is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. read it to increase your certainty and your success rate. – jill konrath, author of agile selling and selling to big companies – finding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs. – lean b2b helps technology entrepreneurs meet the challenges while keeping them focused on the right things each step of the way. packed with more than 20 case studies and insights from over a hundred entrepreneurs, lean b2b consolidates the best thinking around business- to-business (b2b) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck. – the book helps:assess the market potential of opportunities to find the right opportunity for your team – find early adopters, quickly establish credibility and convince business stakeholders to work with you – find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision – create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit – identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation« read this book before you schedule even one more meeting about your startup. » – jeffrey l. cohen, co-author, the b2b social media book« lean b2b nails the key to being nimble and iterative in the complex, drawn-out world of b2b entrepreneurship: relationships. it captures how i've been running my own lean b2b practice for years and makes it accessible to anyone. » – brian gladstein, ceo and founder, explorics « this book is essential reading for would-be entrepreneurs who face the daunting task of entering b2b markets. » – paul gillin, co-author, social marketing to the business customer « treat this book like a map to show you where you are and a compass to show you the direction. i wish i could have read it 2 or 3 years ago. » – jonathan gebauer, founder, explore – b2b« this complete collection of stories and experiences is the perfect companion resource as you embark on your entrepreneurial journey. » – ben sardella, co-founder, datanyze« lean b2b is a must-read to understand one of the most under-addressed market opportunities by startups: b2b. » – wandrille pruvot, chief revenue officer, art of click

Today's students – tomorrow's professionalsmarketing: theory, evidence, practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. it demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. providing an evidence-based introduction to marketing, this australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of b2b marketing. it challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. – this text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals. – new to this editionnew chapter: selling and sales management focuses on the importance of personal selling, b2b selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in selling – new chapter: developing and implementing a marketing plan covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planning – new chapter: social marketing focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketing – revised chapter: the marketing environment focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental change – updated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)updated and new practitioner profiles

Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. from the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. with outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. inbound marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. when consumer behaviors change, marketing must change with them.

"probably the most complete update on b2b selling strategies in years." p3 selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent b2b sales success. navigate today's complex b2b environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder. stop hoping for lucky breaks, and take control of your sales results. develop a deep understanding of the three most critical predictors of b2b sales success-without the jargon and complexity of other sales training programs. then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity. with specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, p3 selling is the must-have resource you'll turn to again and again, helping you overcome every b2b sales challenge. 

So here's the thing…there's no magic bullet to b2b demand generation. let's just get that out of the way first. b2b demand generation is hard work. it takes hundreds of hours of work to launch and sustain an effective demand generation strategy. you have to cover a lot of ground with a deliberate and thoughtful strategy in order to break through the noise. so what do you say, are you up for a challenge? still here? great. strap in and hold on. your crash course in b2b demand generation has officially begun!

Most tech companies get marketing wrong because they don't know how to do product marketing right. the next in the bestselling svpg series, loved shows what leaders like apple, netflix, microsoft, and salesforce do well and how to apply it to transform product marketing at your company. the best products can still lose in the marketplace. why? they are beaten by products with stronger product marketing. good product marketing is the difference between “also-ran” products versus products that lead. and yet, product marketing is widely misunderstood. it directs the best way to bring your product to market. it shapes what the world thinks about your product and category. it inspires others to tell your product’s story. part of the bestselling series including inspired and empowered, loved explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. sharing her personal stories as a former product and marketing leader at microsoft and netscape, and as an advisor to silicon valley startups, venture capitalist, and uc berkeley engineering graduate school lecturer, martina lauchengco distills decades of lessons gleaned from working with hundreds of companies to make loved the definitive guide to modern product marketing. with dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing loved is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

This textbook covers the basics of business-to-business (b2b) ecommerce, where similar principles of customer targeting can be observed as in b2c ecommerce. gerrit heinemann highlights the specifics and business models of b2b ecommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in b2b. recognised best-practice examples illustrate how successful b2b ecommerce can work and which risks have to be considered.the content· basics of b2b ecommerce· special features of b2b ecommerce· business models in b2b ecommerce· best practices in b2b ecommerce· risks in b2b ecommercethe author prof. dr. gerrit heinemann is professor of business administration, management and commerce and head of the eweb research center at the niederrhein university of applied sciences.this book is a translation of an original german edition. a subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Warning: do not read this book if you hate money to build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. in the 1-page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. it's literally a single page, divided up into nine squares. with it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. whether you're just starting out or are an experienced entrepreneur, the 1-page marketing plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Book is in used-good condition. pages and cover are clean and intact. used items may not include supplementary materials such as cds or access codes. may show signs of minor shelf wear and contain limited notes and highlighting.

Advance your b2b marketing plans with proven social media strategies learn social media's specific application to b2b companies and how it can be leveraged to drive leads and revenue. b2b marketers are undervalued and under appreciated in many companies. social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. the b2b social media book provides b2b marketers with actionable advice on leveraging blogging, linkedin, twitter, facebook and more, combined with key strategic imperatives that serve as the backbone of effective b2b social media strategies. this book serves as the definitive reference for b2b marketers looking to master social media and take their career to the next level. describes a methodology for generating leads using social media details how to create content offers that increase conversion rates and drive leads from social media offers practical advice for incorporating mobile strategies into the marketing mix provides a step-by-step process for measuring the return on investment of b2b social media strategies the b2b social media book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

As a result, the challenge is twofold: (a) master the many marketing channels for maximum response and (b) integrate them into a multichannel marketing campaign encompassing both offline and online tactics. this is the challenge that the b2b marketing handbook can help readers solve in what will be the most up-to-date b2b book on the market. successful marketing expert and copywriter robert w. content expert bly coaches you in creating an effective b2b marketing plan that produces results. learn how to: develop a clear business marketing vision position your business and services strategically research your market and target your ideal client integrate online and offline marketing put measurements in place to assess marketing tactics create an effective implementation schedule review and troubleshoot for future success and growth whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

You're about to discover how to use proven strategies for reducing risk, increasing leads, sales and signups. chris is going to show you shortcuts for being able to budget responsibly for digital activities, focus your attention on the most important tasks, as well as how to protect yourself from every "next big thing in digital". chris is going to share with you what his clients, colleagues and he has learnt about making digital marketing easier, faster and more profitable. he's going to guide you step by step, and demonstrate how you should plan, budget and execute your digital campaigns.

Founder of australia_s fastest growing digital marketing agency launches new book giving business owners a license (and the tools) to sell. leading digital marketing expert, sabri suby, ceo of australia_s fastest growing direct marketing agency, king kong, has written the quintessential, tell-all business book which guarantees all the spoils of the digital marketing war to those who follow its lessons. part tell-all guide, part motivational war-cry, sell like crazy recognises that most businesses are started by a practitioner who excels in their area of expertise but are now trying to turn their craft into a business. it covers every facet of digital marketing, including:* sabri suby_s proprietary 17-step secret selling system* the single best way to instantly attract dream clients* how to outsell your competitors; even the industry giants* how to generate thousands of leads by positioning yourself as an authority, even if no-one has heard of you* magic lantern technique that turns complete strangers into high-paying _dream clients_*four-step sales funnel guaranteed to take prospects from tinder date to netflix and chill, fast! _readers will learn battle-hardened tactics that are proven to work on businesses of any size, in any industry. i have personally used this secret selling system in 167 different industries _ from dentists to dog walkers, pizza boys to property developers – to generate more the $400 million in sales for me and my clients, said sabri suby. _these strategies can dramatically grow sales, in many cases without spending a dollar more on advertising than they already are. throughout the book sabri illustrates the path to success with real-life case studies where he_s used the exact same selling system to supercharge their business, like, breathe education, a pilates instructor training company which sabri helped grow by more than 700% in 12 months. with his book, suby hopes he can give small businesses and start-ups that aren_t in a financial position to work with the likes of his award-winning digital marketing agency, king kong, a true competitive advantage. _i receive letters and emails every day from business owners who are desperate for help with their business and now, through sell like crazy, i hope to achieve for more businesses around the world what i have already done for me and my clients,_ explained suby. sabri suby was by no means a born salesman. it was a learned skill, and now a muscle he exercises daily. he wakes up thinking about opportunity and goes to bed dreaming the same. sell like crazy, is the book on digital marketing that guarantees to turn anyone with drive and determination into a top salesman, essentially handing them hundreds of leads and the exact system to convert them to sales, by the end of the read.

You're about to discover how to use proven strategies for reducing risk, increasing leads, sales and signups. chris is going to show you shortcuts for being able to budget responsibly for digital activities, focus your attention on the most important tasks, as well as how to protect yourself from every "next big thing in digital". chris is going to share with you what his clients, colleagues and he has learnt about making digital marketing easier, faster and more profitable. he's going to guide you step by step, and demonstrate how you should plan, budget and execute your digital campaigns.