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20 Best Books On Branding (2023 Update)
Are you looking for the Best Books On Branding? If so, you’ve come to the right place.
Choosing the Best Books On Branding can be difficult as there are so many considerations, such as Next Level Apparel, Nike, Nintendo, Penguin Random House, Taschen, Amazon.com. We have done a lot of research to find the Top 20 Best Books On Branding available.
The average cost is $21.75. Sold comparable range in price from a low of $5.00 to a high of $78.00.
Based on the research we did, we think The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books On Branding (18 Sellers)
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Features:
- Binding type: paperback
- Year published: 2002-11-06
- Number of pages: 272
Features:
- Binding type: paperback
- Publisher: morgan james publishing llc
- Year published: 2014-07-31
Features:
- Binding type: paperback
- Year published: 2019-11-11
- Number of pages: 256
Features:
- Binding type: hardback
- Year published: 2004-10-01
- Number of pages: 288
Features:
- Binding type: hardcover
- Published: 01/28/2020
- Weight: 1.40lbs
$14.04
Features:
- Comprehensive understanding of the role of emotions in the implementation of branding strategy.
- Brand identity an essential element of business success.
- Effects of brand identity on customer decision.
$16.99
Features:
- Comprehensive understanding of the role of emotions in the implementation of branding strategy.
- Brand identity an essential element of business success.
- Effects of brand identity on customer decision.
$78.00
5.0
Features:
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
$17.99
5.0
Features:
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
$5.00
Features:
- Position yourself for the best opportunities
- Stand out in a competitive market
- Communicate your unique value
Features:
- Publisher: alfred a. knopf
- Publisher date: 1999-10-23
- Dimensions: 17.53 x 10.92 x 2.03 centimetres
Features:
- About the series
- Bibliotheca universalis compact cultural companions celebrating the eclectic taschen universe
- Language: english
Features:
- Binding type: hardback.
- Publisher: publicaffairs,u.s.
- Number of pages: 240.
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- Establish your brand values and positioning
- Get the all-important name right
- Bring your brand to life
Features:
- Ashish soni, founding director, usc viterbi startup garage "as a founder, i wish i had read this book prior to launching my business."
- Amazon customer review "this is a must-read for serious entrepreneurs!"
- Best biz books " an inspiring tool and quick read any cmo launching a new brand should induced in."
Features:
- The international bestseller-now updated for an even bigger, brand-savvy market.
- Peter montoya is a world-renowned speaker, trainer, and media expert on personal branding.
- Tim vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.'.
Features:
- Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. in the modern…
Features:
- Binding type: paperback
- Year published: 2016-12-25
- Number of pages: 36
Features:
- Binding type: hardback
- Year published: 2017-02-07
- Number of pages: 256
1. The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand [Book]
Product Details:
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: the 11 immutable laws of internet branding smart and accessible, the 22 immutable laws of branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like rolex, volvo, and heineken, with the signature savvy of marketing gurus al and laura ries. combining the 22 immutable laws of branding and the 11 immutable laws of internet branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. the 22 immutable laws of branding also tackles one of the most challenging marketing problems today: branding on the web. the rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. the 22 immutable laws of branding is the essential primer on building a category-dominating, world-class brand.
Reviews:
just should be mentioned, that this is used book, though in high standard…otherwise Im happy with purchase.rimaspost
If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here… and you're never to old or too seasoned to tune up your business. God bless these guys… I needed to hear what they had to say. Read it. Implement it, be a success! Blessings, Max Rainet. **If you found this information at all helpful, please take a moment to select the "yes" button below. The more people that select the "yes" button, the better the chance this REVIEW is seen by more eBay membersmax_rainet
Outstanding book. Very professional!!brian.bluehen
2. Aaker On Branding: 20 Principles That Drive Success [Book]
Product Details:
"aaker on branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. culled from the six david aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "aaker on branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. it provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. when followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. those now interested in and involved with branding are faced with information overload, not only from the aaker books but from others as well. it is hard to know what to read and which elements to adapt. there are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. and there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "aaker on branding"offers a sense of topic priorities and a roadmap to david aaker's books, thinking, and contributions. as it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Reviews:
A very tool to understand brand marketing. Explains concepts in simple terms.A great introduction.
3. Book Of Branding: A Guide To Creating Brand Identity For Start-Ups And Beyond [Book]
Product Details:
Book of branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. the conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. book of branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Specifications:
| Dimensions | 148 x 210 x 20mm | 450g |
| Publication City/Country | Esher, United Kingdom |
| Language | English |
| Edition Statement | Illustrated edition |
| Illustrations note | Case study imagery and designs |
4. How Brands Become Icons: The Principles Of Cultural Branding [Book]
Product Details:
Coca-cola. harley-davidson. nike. budweiser. how do managers create brands that resonate so powerfully with consumers? based on extensive historical analyses of some of america's most successful iconic brands, including espn, mountain dew, volkswagen, budweiser, and harley-davidson, this book presents the first systematic model to explain how brands become icons. holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty–and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. until now, holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. with how brands become icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. holt is associate professor of marketing at harvard business school.
Reviews:
5. I Am My Brand: How To Build Your Brand Without Apology [Book]
Product Details:
Dynamic female brand builder kubi springer offers essential advice on how to develop and attain personal brand success. kubi springer has worked with some of the biggest brands in the world including nike, l'oreal, blackberry, mtv, justin timberlake, rolls royce motor cars and aston martin. in i am my brand, she lays out a toolkit for personal brand success. featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. focused on the skills needed to succeed, their stories–coupled with the author's expertise–will support readers on their own journey to brand success.the book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. i am my brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
Specifications:
| Language | English |
| Release Date | January 2023 |
| Length | 304 Pages |
| Dimensions | 1.0" x 5.1" x 7.8" |
Reviews:
6. Brand Identity: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Business: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Bus
Product Details:
Discover the benefits that a consistent brand identity brings to your business to increase sales and achieve success. are you searching for the perfect strategies to establish your brand identity without any hassle? congratulations! the right guide is here for you. this excellent guide is about successful people who have created innovative products and brands. it tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. with this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. what you get: comprehensive understanding of the role of emotions in the implementation of branding strategy brand identity an essential element of business success effects of brand identity on customer decision practical approaches to attract prospects to subjects that interest them step-by step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content benefits of social media for brand strategy and identity developing an authentic brand story that improves trust and much more. finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. a complete practical guide to creating an irresistible story brand business. plus, it describes forming a brand identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. what are you waiting for? grab your copy today and learn the perfect steps to craft and design an irresistible story brand business.
Specifications:
| Language | English |
| Release Date | December 2020 |
| Length | 184 Pages |
| Dimensions | 0.4" x 6.0" x 9.0" |
7. Brand Identity: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Business: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Bus
Product Details:
Discover the benefits that a consistent brand identity brings to your business to increase sales and achieve success. are you searching for the perfect strategies to establish your brand identity without any hassle? congratulations! the right guide is here for you. this excellent guide is about successful people who have created innovative products and brands. it tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. with this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. what you get: comprehensive understanding of the role of emotions in the implementation of branding strategy brand identity an essential element of business success effects of brand identity on customer decision practical approaches to attract prospects to subjects that interest them step-by step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content benefits of social media for brand strategy and identity developing an authentic brand story that improves trust and much more. finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. a complete practical guide to creating an irresistible story brand business. plus, it describes forming a brand identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. what are you waiting for? grab your copy today and learn the perfect steps to craft and design an irresistible story brand business.
Specifications:
| Language | English |
| Release Date | December 2020 |
| Length | 184 Pages |
| Dimensions | 0.4" x 6.0" x 9.0" |
8. Designing Brand Identity: An Essential Guide For The Whole Branding Team [Book]
Product Details:
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand from research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, designing brand identity, fourth edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. enriched by new case studies showcasing successful world-class brands, this fourth edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. features more than 30 all-new case studies showing best practices and world-class updated to include more than 35 percent new material offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Reviews:
A very good product – essential to every designerptheofanous
In Excellent condition!!nico3115
Came to me near perfect.luistexidor
9. Designing Brand Identity: An Essential Guide For The Whole Branding Team [Book]
Product Details:
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand from research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, designing brand identity, fourth edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. enriched by new case studies showcasing successful world-class brands, this fourth edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. features more than 30 all-new case studies showing best practices and world-class updated to include more than 35 percent new material offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Reviews:
A very good product – essential to every designerptheofanous
In Excellent condition!!nico3115
Came to me near perfect.luistexidor
10. Branding Pays: The Five-Step System To Reinvent Your Personal Brand [Book]
Product Details:
Globalization and social media have made the world smaller, more connected and infinitely more competitive. the world has changed. have you? if you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand. brandingpays , a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you long for. perfect for mbas, experienced professionals and entrepreneurs, the step-by-step branding pays methodology has been proven in fortune 500 companies and leading business schools in this breakthrough book, author karen kang shows you how to: – position yourself for the best opportunities – stand out in a competitive market – communicate your unique value – develop clear and compelling messages – put your “cake” and “icing” together for a strong brand – leverage the influencers who can accelerate your reputation – improve your personal brand attributes – build your brand action plan for online and offline success overflowing with templates, charts and action lists that enable you to “bake the cake, then ice it”—kang includes inspiring real-life examples throughout the book, many from groups that are under-represented in top business leadership. no matter what challenges you face, brandingpays will help you develop your recipe for successful branding.
Specifications:
| Language | English |
| Release Date | February 2013 |
| Length | 192 Pages |
| Dimensions | 9.1" x 6.0" x 9.0" |
11. The Brand You50 (Reinventing Work): Fifty Ways To Transform Yourself From An Employee Into A Brand That Shouts Distinction, Commitment, And Passion! [Book]
Product Details:
Michael goldhaber, writing in wired, said, "if there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. in times past you could be obscure yet secure — now that's much harder." again: the white collar job as now configured is doomed. soon. ("downsizing" in the nineties will look like small change.) so what's the trick? there's only one: distinction. a brand is nothing more than a sign of distinction. right? nike. starbucks. martha stewart. the "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. but now, in our view, she is born again, transformed from bureaucrat to the new star. she works in a professional service firm and works on projects that she'll be able to brag about years from now. – i call her/him the new american professional, ceo of me inc. (even if me inc. is currently on someone's payroll) and, of course, of brand you. – step #1 in the model was the organization . . .a department turned into psf 1.0. step #2 is the individual . . .reborn as brand you. – in 50 essential points, tom peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. he will enable you to turn yourself into an important and distinctive commodity. in short, he will show you how to turn yourself into . . . – see also the other 50list titles in the reinventing work series by tom peters — the project50 and the professional service firm50 — for additional information on how to make an impact in the professional world.
Reviews:
12. Logo Design: Global Brands [Book]
Product Details:
Following up on the best-selling bibliotheca universalis logo manual, this second volume focuses on corporate identity. in a globalized world, more and more symbols convey values such as trust, quality, or reliability. this catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.from airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. a great reference book for anyone interested in the ideas and concepts that branding is based on.about the seriesbibliotheca universalis — compact cultural companions celebrating the eclectic taschen universe!
Reviews:
Perfect gift for a Graphic Designer – heaps of inspiration!DEBRA
I look in that book is real good one.TIMOTHY
Super bouquin pour découvrir les logos de la vie de tout les jours !Olivier
13. Branding That Means Business: How To Build Enduring Bonds Between Brands, Consumers And Markets [Book]
Product Details:
A revelatory guide on how to build, sustain and grow a brand. a brand is either beloved, or it's noise. they are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. so how do you make sure your brand connects with consumers? branding that means business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
14. The Brand Gap
Product Details:
Reviews:
I recommend reading ‘The Brand Gap’. The book is very easy to read. It explains branding and marketing theory very well and if you are a graphic design student it is very useful to own. The only bad thing I have to say about this book is the way it has been layout and the typography is pretty bad. But then again the content is great and in this case that’s what count!
15. Build A Brand In 30 Days: With Simon Middleton, The Brand Strategy Guru [Book]
Product Details:
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. simon middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. your brand is what your company means to the world. getting that meaning right is the most important thing you can do in business. 'passionate and persuasive, simon middleton has a natural instinct for uncovering the wow! factor in every brand.' dawn gibbins mbe, veuve clicquot business woman of the year and star of channel 4's the secret millionaire
Reviews:
16. How To Launch A Brand (2nd Edition): Your Step-By-Step Guide To Crafting A Brand: From Positioning To Naming And Brand Identity [Book]
Product Details:
This book will guide you through the steps necessary to build a brand from the ground up: step 1 (chapter 1): create a brand platform step 2 (chapter 2): devise a brand name step 3 (chapter 3): design your brand's identity step 4 (chapter 4): craft your brand atmosphere touch points most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. a logical progression, i would agree. the simple answer is by design. design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. in addition though, design truly holds the key to the success of your new brand. it will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. this book will teach you how to launch your brand by design. in this book i share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
17. The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace [Book]
Product Details:
The international bestseller-now updated for an even bigger, brand-savvy market self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on japan's business bestseller list. this invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “montoya's personal branding ideas are going to change how business owners and professionals promote themselves.”-robert g. allen and mark victor hansen, coauthors, the one-minute millionaire
Reviews:
18. The Branding Book: How To Build A Popular And Profitable Brand [Book]
Product Details:
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. in the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.this book presents in a concise fashion the latest thinking and methods for successful branding. clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. it explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
Specifications:
| Language | English |
| Release Date | June 2023 |
| Length | 160 Pages |
| Dimensions | 7.0" x 4.5" |
19. Scale Up Your Brand Workbook: How To Set Up Your Brand For Success In 5 Steps [Book]
Product Details:
Introducing a new workbook scale-up your brand: how to set up your brand for success in 5 steps from denise lee yohn, brand-building expert, speaker, and author of the bestselling book what great brands do. – scale-up your brand is a step-by-step guide to develop a strong, valuable, sustainable brand strategy that will help you scale. packed with exercises, instructions, and helpful tips36-pages with room for taking notes and documenting decisions – plus a bonus: brand assessment tool with this workbook, you will: lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business – specify how you plan to compete and win – achieve clarity, focus, and alignment on your priorities among everyone who works on your business get your workbook now…and get ready to scale!
Specifications:
| Language | English |
| Dimensions | 8.5 x 0.08 x 11 inches |
20. Known: The Handbook For Building And Unleashing Your Personal Brand In The Digital Age [Book]
Product Details:
Where do you want to go next in your life? do you want to be regarded as an authority in a way that could lead to a book project or speaking career? today, the influence that provides an edge in our world is determined by how well you're known. being known is not the same as being famous. it's not about having millions of fans and red carpet appearances. becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals. known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.
Specifications:
| Language | English |
| Release Date | January 2017 |
| Length | 256 Pages |
| Dimensions | 0.6" x 5.5" x 8.5" |
