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20 Best Books On Pr (2023 Update)
Are you looking for the Best Books On Pr? If so, you’ve come to the right place.
Choosing the Best Books On Pr can be difficult as there are so many considerations, such as Games Workshop, LEGO, Lion Brand, Nintendo, Penguin Random House, PRS, WHSmith, Amazon.com. We have done a lot of research to find the Top 20 Best Books On Pr available.
The average cost is $48.52. Sold comparable range in price from a low of $5.46 to a high of $213.32.
Based on the research we did, we think Public Relations For Dummies [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books On Pr (19 Sellers)
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Features:
- Proven techniques that maximize media exposure for your business
- A seasoned pr pro shows you how to get people talking
- Discover how to
Features:
- Binding type: paperback
- Year published: 2012-01-06
- Number of pages: 384
Features:
- Why you need pr and how you can get it-even on a budget
- Build your press materials to develop the best possible story
- Formulate a strategy to launch your pr initiatives
$11.99
3.0
Features:
- Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
$5.99
3.0
Features:
- Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
$24.49
Features:
- Audiobook download (unabridged)
- Author: david meerman scott; narrator: sean pratt; format: audio book (digital audiobook download)
Features:
- Product details
- Publication date: 10-23-1998
- Product dimensions: 6.00(w) x 9.00(h) x (d)about the author
Features:
- Binding type: paperback
- Year published: 2021-04-03
- Number of pages: 232
Features:
- Serves as the ideal resource for entrepreneurs, business owners, marketers, pr professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including facebook live and snapchat
Features:
- Real-world examples from the field ensure that the practical concepts presented become concrete for you.
- A chapter dedicated to social media (chapter 6) offers you a comprehensive look at how companies utilize these important platforms.
- An introduction to the peso and rostir models shows you how to adapt your campaigns to meet the needs of today's integrated agency environment.
Features:
- Improve critical thinking-questions and cases throughout the text encourage students to think critically about public relations topics.
- Engage students-an appealing visual design and real-world applications engage students in the material.
- Apply ethics- feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Features:
- A primer on the future of pr, marketing and advertising — now revised and updated with new case studies.
- Growth hacker marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
- Isbn: 9781591847380publisher: portfoliopub date: 09/2014format: paperbackweight: 0.25lbssize: 7.70h x 5.00w x 0.40d.
Features:
- For courses in introductory public relations.
- Cutlip & center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
- This edition features several new chapters, examples, and information on how social media and globalization are shaping pr.
$5.46
Features:
- Binding type: hardback
- Publisher: william morrow & company
- Year published: 1985-12-31
Features:
- For courses in introduction to public relations.
- An introduction to public relations that focuses on ethical, productive relationships with strategic constituencies.
- You can also purchase a loose-leaf print reference to complement revel public relations: a values-driven approach . this is optional.
Features:
- Binding type: paperback
- Year published: 2018-03-22
- Number of pages: 228
$9.09
Features:
- Self-branding
- Media relations
- Social media
Features:
- Paperback, brytewave formats
- Publisher: sage publications, incorporated
- Book from rowdy campus store
Features:
- Format: ebook
- Rental duration: 180 days
- Author: janis teruggi page; lawrence j.
Features:
- The four key phases of pr campaigns: research, strategy, tactics and evaluation
- History and evolution of public relations
- Basic concepts of the profession: ethics, professionalism, and theoretical underpinnings
1. Public Relations For Dummies [Book]
Product Details:
Proven techniques that maximize media exposure for your business a seasoned pr pro shows you how to get people talking when it comes to public relations, nothing beats good word of mouth. this friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of pr, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line. discover how to * map a winning pr strategy * grab attention with press releases, interviews, and events * cultivate good media relations * get print, tv, radio, and internet coverage * manage a pr crisis
Reviews:
Easy to read, follow. Clears a lot of misconceptions.janicerodrig1
It was sort of like PR 101. Very Motivating to read though. Pretty good Starter book for the PR field… I think there are some newer methods and techniques that are used in this book. Like Social Media isn't covered and they talk about using Fax machines and mailing pitches. We all know that pitching is done via email now.jcs_sleepy_girl
I love that i found it at this price, it is over 20$ in storesgeracubi0
2. Cengage Advantage Books: This Is Pr: The Realities Of Public Relations [Book]
Product Details:
Ideal for the beginning student or the experienced public relations practitioner, this is pr: the realities of public relations, eleventh edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. with numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.important notice: media content referenced within the product description or the product text may not be available in the ebook version.
Reviews:
3. You Need Pr: An Approachable Guide To Public Relations For Early-Stage Companies [Book]
Product Details:
Why you need pr and how you can get it-even on a budget – did you know that about 90 percent of startups fail within the first five years of operation? one of the major reasons for their failure is poor brand awareness, which is developed through pr strategies. having the right exposure is vital to gaining new clients, growing the company, and securing future funding-in general, company success. but startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. jenna guarneri, ceo and founder of jmg public relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. – in you need pr, she presents the key principles and practices behind good pr, showing you how to: establish your brand, including how to humanize interactions to build a loyal following – build your press materials to develop the best possible story – formulate a strategy to launch your pr initiatives – deliver on the media interview and follow up appropriately – a practical guidebook and powerful tool for any entrepreneur or small business owner, you need pr offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.
4. The New Rules Of Marketing And Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly [Book]
Product Details:
The most updated edition yet of the benchmark guide to marketing and pr, with the latest social media, marketing, and sales trends, tools, and real-world examples of success this is the fifth edition of the pioneering guide to the future of marketing. the new rules of marketing & pr is an international bestseller with more than 350,000 copies sold in over twenty-five languages. it offers a step-by-step action plan for harnessing the power of modern marketing and pr to directly communicate with buyers, raise visibility, and increase sales. this practical guide is written for marketing professionals, pr professionals, and entrepreneurs who want to grow their businesses and create success. learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. this fifth edition—the most extensively revised edition yet—includes: dozens of compelling case studies with revisions real-world examples of content marketing and inbound marketing strategies and tactics a fresh introduction a new chapter on sales and service coverage of the latest social media platforms, including periscope, meerkat, and snapchat the new rules of marketing & pr is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. this practical guide shows how to devise successful marketing and pr strategies to grow any business.david meerman scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as hubspot, and a professional speaker on marketing, leadership, and social media. prior to starting his own business, he was marketing vp for two publicly traded us companies and was asia marketing director for knight-ridder, at the time one of the world's largest information companies.
Reviews:
If you want to read stories about other people's businesses and the author drone on about them, this book is for you. It is a very thick book and I wanted to learn something about marketing, instead I got basic info and a whole lot of stories. This author loves to tell stories, but the "how to" just isn't there.silverbyrd
5. The New Rules Of Marketing And Pr: How To Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, And Viral Marketing To Reach Buyers Directly [Book]
Product Details:
The most updated edition yet of the benchmark guide to marketing and pr, with the latest social media, marketing, and sales trends, tools, and real-world examples of success this is the fifth edition of the pioneering guide to the future of marketing. the new rules of marketing & pr is an international bestseller with more than 350,000 copies sold in over twenty-five languages. it offers a step-by-step action plan for harnessing the power of modern marketing and pr to directly communicate with buyers, raise visibility, and increase sales. this practical guide is written for marketing professionals, pr professionals, and entrepreneurs who want to grow their businesses and create success. learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. this fifth edition—the most extensively revised edition yet—includes: dozens of compelling case studies with revisions real-world examples of content marketing and inbound marketing strategies and tactics a fresh introduction a new chapter on sales and service coverage of the latest social media platforms, including periscope, meerkat, and snapchat the new rules of marketing & pr is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. this practical guide shows how to devise successful marketing and pr strategies to grow any business.david meerman scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as hubspot, and a professional speaker on marketing, leadership, and social media. prior to starting his own business, he was marketing vp for two publicly traded us companies and was asia marketing director for knight-ridder, at the time one of the world's largest information companies.
Reviews:
If you want to read stories about other people's businesses and the author drone on about them, this book is for you. It is a very thick book and I wanted to learn something about marketing, instead I got basic info and a whole lot of stories. This author loves to tell stories, but the "how to" just isn't there.silverbyrd
6. The New Rules Of Marketing & Pr: How To Use News Releases, Blogs, Podcasting, Viral Marketing, And Online Media To Reach Buyers Directly [Book]
Product Details:
The internet has profoundly changed the way people communicate and interact with each other. in the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a pr firm. today, the rules have changed entirely.the new rules of marketing and pr shows you how to leverage the potential that web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. you can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.when people visit your company's web site, they aren't there to hear your slogan or see your logo again. they want information, interaction, and choice-and you'd be a fool not to give it to them. this one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of pr and marketing.smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. this audio book will show you how to stay ahead of the curve-and your competitors-by using the internet to its full pr, marketing, and customer-communications potential. if you want your business to succeed, forget tradition and adopt the new rules of marketing and pr.
Specifications:
| Release Date | April 1, 2010 |
| Imprint | Ascent Audio |
| Language | English |
| File size | 315 |
7. Pr!: A Social History Of Spin [Book]
Product Details:
The early years of the twentieth century were a difficult period for big business. corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. corporate giants were no longer able to operate free from the scrutiny of the masses.“ the crowd is now in the saddle,” warned ivy lee, one of america's first corporate public relations men. “the people now rule. unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of american society. some corporations, such as at&t, responded inventively to the emergency. others, like standard oil of new jersey (known today as exxon), continued to fumble the pr ball for decades. the age of public relations had begun.in this long-awaited, pathbreaking book, stuart ewen tells the story of the age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. he takes us on a vivid journey into the thinking of pr practitioners—from edward bernays to george gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, ewen sheds unsparing light on the contours and contradictions of american democracy on the threshold of a new millennium.
8. Pr Technology, Data And Insights: Igniting A Positive Return On Your Communications Investment [Book]
Product Details:
Data, technology and insights have forever changed the public relations and corporate communications function. failure to adapt is more a matter of willingness than inability. now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. the result is a positive return on pr investment, reduced reputational risk and optimal efficiency. by ignoring these essential assets, pr professionals risk losing executive attention and organizational investment. while "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on pr investment. leaders assume that corporate communications and pr professionals already understand the fundamentals of business, and they expect an ability to contextualize pr objectives, outputs and outcomes in the language of business. pr technology, data and insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved pr performance over time, versus objectives and against competitors. using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from adobe, mastercard, southwest, ford and other world class organizations, pr technology, data and insights shows professional communicators how to optimize technology, lead with data, quantify pr's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.
9. The New Rules Of Marketing And Pr: How To Use Content Marketing, Podcasting, Social Media, Ai, Live Video, And Newsjacking To Reach Buyers Directly [Book]
Product Details:
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information in the digital age, marketing tactics seem to change on a day-to-day basis. how can you keep your product or service from getting lost in the digital clutter? the seventh edition of the new rules of marketing and pr provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. an international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. you will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! the latest edition of the new rules of marketing & pr has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. the new content shows you how to harness ai and machine learning to automate routine tasks so you can focus on marketing and pr strategy. your life is already ai-assisted. your marketing should be too! still the definitive guide on the future of marketing, this must-have resource will help you: incorporate the new rules that will keep you ahead of the digital marketing curve make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you use web-based communication technologies to their fullest potential gain valuable insights through compelling case studies and real-world examples take advantage of marketing opportunities on platforms like facebook live and snapchat the seventh edition of the new rules of marketing and pr: how to use content marketing, podcasting, social media, ai, live video, and newsjacking to reach buyers directly is the ideal resource for entrepreneurs, business owners, marketers, pr professionals, and managers in organizations of all types and sizes.
10. The Pr Agency Handbook [Book]
Product Details:
A practical and concise introduction to agency life the pr agency handbook guides students through the day-to-day operations of a professional pr agency and offers best practices for creating a successful career in the industry. authors regina luttrell and luke capizzo highlight real-world stories from the field as well as interviews with pr experts to help students bridge the gap between college and professional life. throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (seo). students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations. bundle and save! when bundled with the pr agency handbook, students receive a 20% discount off the total price. use bundle isbn: 9781544338033 available with perusall–an ebook that makes it easier to prepare for class perusall is an award-winning ebook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their sage textbook. backed by research and supported by technological innovations developed at harvard university, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. learn more.
11. Think Public Relations [Book]
Product Details:
Think currency. think relevancy. the engaging visual design of think public relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. the authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. a better teaching and learning experience this program will provide a better teaching and learning experience—for you and your students. here's how: personalize learning—mysearchlab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. improve critical thinking—questions and cases throughout the text encourage students to think critically about public relations topics. engage students—an appealing visual design and real-world applications engage students in the material. apply ethics— feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. support instructors—activities and assessment in mysearchlab offer instructors supplemental materials to help their students succeed. note: mymysearchlab with etext does not come automatically packaged with this text.
12. Growth Hacker Marketing: A Primer On The Future Of Pr, Marketing, And Advertising [Book]
Product Details:
A primer on the future of pr, marketing and advertising — now revised and updated with new case studies"forget everything you thought you knew about marketing and read this book. and then make everyone you work with read it, too." —jason harris, ceo of mekanismmegabrands like dropbox, instagram, snapchat, and airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. no press releases, no tv commercials, no billboards. instead, they relied on growth hacking to reach users and build their businesses.growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. they believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.bestselling author ryan holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in silicon valley and around the world. this new edition is updated with cutting-edge case studies of startups, brands, and small businesses. growth hacker marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Reviews:
It completely changes your mindset on marketing!
13. Cutlip And Center's Effective Public Relations [Book]
Product Details:
For courses in introductory public relations. cutlip & center offers students the gold standard in public relations, providing the most up-to-date reference in the market. this edition features several new chapters, examples, and information on how social media and globalization are shaping pr.
Reviews:
14. Pr: How The Public Relations Industry Writes The News [Book]
Product Details:
Specifications:
| Cover for "Pr | How the Public Relations Industry Writes the News" |
| Language | English |
| Release Date | January 1985 |
| Length | 241 Pages |
15. Public Relations: A Values-Driven Approach [Book]
Product Details:
For courses in introduction to public relations an introduction to public relations that focuses on ethical, productive relationships with strategic constituencies public relations: a values-driven approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. authors david guth and charles marsh outline the profession's common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. in order to help students understand the contemporary state of the field, the sixth edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice. note: this isbn is for a pearson books a la carte edition: a convenient, three-hole-punched, loose-leaf text. in addition to the flexibility offered by this format, books a la carte editions offer students great value, as they cost significantly less than a bound textbook. public relations: a values-driven approach, sixth edition is also available via revel, an interactive learning environment that enables students to read, practice, and study in one continuous experience. you can also purchase a loose-leaf print reference to complement revel public relations: a values-driven approach . this is optional.
Specifications:
| Language | English |
| Release Date | August 2006 |
| Length | 672 Pages |
16. Pr For Poets: A Guidebook To Publicity And Marketing [Book]
Product Details:
Pr for poets provides the information you need in order to get your book into the right hands and into the worlds of social media and old media, librarians and booksellers, and readers. pr for poets will empower you to do what you can to connect your poetry book with its audience!
Specifications:
| Language | English |
| Release Date | March 2018 |
| Length | 228 Pages |
| Dimensions | 0.5" x 5.0" x 8.0" |
17. The Little Book Of Big Pr: 100+ Quick Tips To Get Your Small Business Noticed [Book]
Product Details:
Any size business can benefit from public relations. you can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. the little book of big pr gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. drawing on the expertise gained during her long career in public relations, jennefer witter shares simple, smart, and budget-friendly methods for getting your business noticed. the book concisely covers the seven key elements of public relations, including: self-branding : communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. media relations : working with the press involves targeting the right outlets, in exactly the right way. this book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters. social media : find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. and more . . . the book features quick tips on key topics including networking, speaking engagments, and how to select a pr agency–should you choose to work with one. the book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs. as an entrepreneur, you need every helpful tool you can get your hands on! now you're armed with the very same tactics the pr pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.
18. Public Relations Campaigns: An Integrated Approach [Book]
Product Details:
With a focus on the tools needed for working in the pr industry, public relations campaigns: an integrated approach gives students a hands-on introduction to creating successful, integrated pr campaigns. capizzo present the rostir model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and peso model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. the second edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to pr strategies.
19. Introduction To Public Relations: Strategic, Digital, And Socially Responsible Communication [Book]
Product Details:
Introduction to public relations: strategic, digital, and socially responsible communication presents a comprehensive introduction to the field of public relations (pr) with a focus on new media and social responsibility. recognizing that the shifts in technology, business, and culture require a fresh approach, authors janis teruggi page and lawrence j. parnell show students how today′s pr professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. the authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic pr planning. the second edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success.
20. Public Relations: The Basics [Book]
Product Details:
Public relations: the basics is a highly readable introduction to one of the most exciting and fast-paced media industries. both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:the four key phases of public relations campaigns: research, strategy, tactics and evaluation.history and evolution of public relations.basic concepts of the profession: ethics, professionalism and theoretical underpinnings.contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. it also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
