20 Best Books On Product Management (2023 Update)

Looking to become a product manager and launch your product career? get best practices on leading without authority, building products, and acing your pm interviews that i learned on the job at amazon, facebook, and other leading technology companies. updated for 2020, principles of product management is a hands-on, practical guide for new and aspiring product managers. the book has three parts: principles: part one covers the leadership principles that pms use to lead their team to overcome adversity. when your product fails to gain traction, when your team falls apart, or when your manager gives you tough feedback-these are all opportunities to learn principles that will help you succeed. product development: part two covers how pms at facebook, amazon, and other top companies build products. getting the job: part three covers how you can land a pm job and reach the interview stage at the right company. hear directly from product leaders at airbnb, amazon, google, and more on: how to overcome challenging situations from a vp of product at amazon. how to build a great product roadmap from product leaders at linkedin and airbnb. how google, airbnb, and other top companies evaluate pm candidates from leaders at those companies. how pms can grow their career from a director at instagram and twitter. table of contents 1. principles take ownership prioritize and execute start with why find the truth be radically transparent be honest with yourself 2. product development product development loop understanding the customer problem selecting a goal metric mission, vision, and strategy building a product roadmap defining product requirements great project management effective communication making good decisions 3. getting the job preparing for the transition making the transition finding the right company acing your pm interviews product sense interview execution interview behavioral interview your first 30 days 4. product leader interviews

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. and yet, the day-to-day work of product management remains largely misunderstood. in theory, product management conjures images of visionary leaders building beloved products. in practice, product management involves difficult conversations, frustrating compromises, and hard-won incremental gains. in this thoroughly revised and expanded edition, matt lemay provides real-world guidance for current and aspiring product managers. updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask about the strange, challenging, and rewarding work of product management. with this book, you'll learn: what the day-to-day work of product management entails–and how to excel at it why no job title or description will resolve the ambiguity of your role how to bridge the false dichotomy between strategy and execution why the temptation to focus on decks and documentation can be bad for your team (and for you) how to prioritize your time and pick your battles

Why are some products a hit while others never see the light of day? while there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -written by successful product manager marc abraham, my product management toolkit is a comprehensive guide to developing a physical or digital product that consumers love. whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

Your one-stop guide to becoming a product management prodigy product management plays a pivotal role in organizations. in fact, it's now considered the fourth most important title in corporate america—yet only a tiny fraction of product managers have been trained for this vital position. if you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—product management for dummies gives you the tools to increase your skill level and manage products like a pro. from defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. it offers plain-english explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. create a winning strategy for your product gather and analyze customer and market feedback prioritize and convey requirements to engineering teams effectively maximize revenues and profitability product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Your one-stop guide to becoming a product management prodigy product management plays a pivotal role in organizations. in fact, it's now considered the fourth most important title in corporate america—yet only a tiny fraction of product managers have been trained for this vital position. if you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—product management for dummies gives you the tools to increase your skill level and manage products like a pro. from defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. it offers plain-english explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. create a winning strategy for your product gather and analyze customer and market feedback prioritize and convey requirements to engineering teams effectively maximize revenues and profitability product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Product management is essentially a sales/marketing function within an organization. the product manager's fieldguide is intended to provide managers with explicit tools to help them improve their job performance. though positioned as a stand-alone book, the product manager's fieldguide is intended to complement the second edition of the product manager's handbook (c. 2000, isbn 0-658-00135-3), which detailed the responsibilities of the product manager. specifically, the product manager's fieldguide will provide self-assessment tools and action steps that take the general information from the source book to a higher level of detail. part one enables product managers to evaluate their knowledge, skills and abilities as they relate to the job requirements and offers alignment exercises for them to augment their competencies (leading to a product manager scorecard). part two provides a toolkit of ste

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. you need a reliable resource that provides timely guidance and practical tools to help you compete. with new content and expert advice, this updated edition of the product manager’s survival guide brings you fully up to date on what you need to succeed as a product manager. for your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.

The essential guide to seamless product management for today’s fluid, unpredictable business world long considered the most useful and insightful guide of its kind, the product manager’s handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. it features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. this indispensable resource proves that the techniques and tools product managers use are similar—regardless of what industry they work in and what kind of products they manage. simply put, this book has everything you need for superior job performance—whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. the product manager’s handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying products—from initial design through the postpurchase experience. if your job is to create and commercialize products, it provides the information you need to: balance breakthroughs and line extensions create business cases—including competitive assessment, market requirements, and risk reduction conduct gate reviews and beta testing and manage scope creep get everything in order for a smooth product launch for those who manage existing lines, this guide provides: specific tips for each of the 4rs of product life-cycle management brand guidelines approaches to customer message management advice on working with sales and the channel clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more. the product manager’s handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every turn.

Attempting to land a new job in product management is daunting. for starters, there have been no comprehensive blueprints for success. the interview process is grueling. few candidates receive offers. product sense is the only comprehensive, yet accessible, resource available to help navigate a complex process and succeed an a hyper-competitive market. – what will you learn from this book? the required pm common traits – ones that all pms need to embody to get a job (regardless of industry, company, or product). the single, most crucial pm problem -what it is, why it is key to the role, and how to tackle it in four steps. – how to get a job – a step-by-step hand-holding on what to do to land the most desired roles. including take-home assignments, recruiter & hiring manager screens, and crafting your unique narrative – your pm superpower. – what's also inside? a detailed breakdown of the hiring criteria for pms at faang and other tech companies – super-detailed example answers to tough pm interview case questions. – an inside look at pm. dozens of first-hand stories, interviews, real life examples, and no-fluff advice – a robust glossary of pm terms used throughout the industry for easy reference – this book will benefit those who are considering becoming pms, those who are attempting to switch into product management from another role, or folks who are already pms but want to be most prepared when applying for a new job. – here's what readers say about product sense: "product sense helped me understand if pm is the right career path for me. easy to read, clear, concise, and jam-packed full of insight and examples that illustrate all the concepts, this is the perfect starting point for anyone new to the field, and goes well beyond that for those looking to advance their career."" peter is one of the best strategic and tactical product minds i've ever worked with. for that reason, i'm not at all surprised that what he and braxton have written here is a definitive guide to product management in today's ultra-competitive market."" after reading cracking the pm interview, i was still lost as to how to structure my answers to case questions. while i understand that there is no "right way" to answer these interview questions, i appreciated that product sense gave me firm and clear guidance, walking me through the basics of pm thinking and how to adopt it in my interview answers. it was reassuring to see that the best mock interviews have all of the elements of product sense's compass framework. if ctpmi is the first step to prepare for landing a pm role, then product sense is definitely the second step."

Written with a managerial focus, new products management 11e by crawford and di benedetto is useful to the practicing new products manager. along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. the authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” many new examples, cases, and research along with the most current topics highlight the new edition of new products management.

Setting the standard for product management and marketing many of the leading voices in the product management profession collaborated closely with working product managers to develop the guide to the product management and marketing body of knowledge (the prodbok guide). this effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. as a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the prodbok guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. the resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. this edition of the prodbok guide: – introduces a product management lifecycle for goods and services – encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the agile umbrella – illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle – highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities – describes essential tools that product managers should be aware of and utilize as they work to create value for their organizations the prodbok guide represents an industry-wide effort to establish a standard for the practice of product management. founded in 1998, aipmm aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. about the authors greg geracie is a recognized product management thought leader and the president of actuation consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. greg is the author of the global best seller take charge product management and led the development of the prodbok guide as editor-in-chief. he is also an adjunct professor at depaul university in chicago, illinois. eppinger is professor of management science and innovation at the massachusetts institute of technology (mit) sloan school of management. professor eppinger teaches mit's executive programs in product development and complex project management. he has co-authored a leading textbook, product design and development (5th edition, 2012, mcgraw-hill), which is used by hundreds of universities around the world.

The man who launched a revolution in product development with his bestselling developing products in half the time is back with a new book that's also certain to be a classic. reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.the first book to put the principles of world class manufacturing to work in the development process, managing the design factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. the result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries. fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "there are no best practices," reinertsen writes, "the idea of best practices is a seductive but dangerous trap." unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. centralized or decentralized control? functional or team organizations? full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. moreover, it is written with the clarity, precision, and humor that are reinertsen's trademarks. he promises to challenge the thinking of anyone involved in product development.

Learn to design, build, and scale products consumers can’t get enough of how do today’s most successful tech companies―amazon, google, facebook, netflix, tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? perhaps surprisingly, they do it very differently than most tech companies. with sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. the first edition of inspired, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. this thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Most economists agree that ai is a general purpose technology (gpt) like the steam engine, electricity, and the computer. ai will drive innovation in all sectors of the economy for the foreseeable future. practical ai for business leaders, product managers, and entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading ai-related initiatives in their organization. the book can also be used as a foundation to explore the ethical implications of ai. authors alfred essa and shirin mojarad provide a gentle introduction to foundational topics in ai. each topic is framed as a triad: concept, theory, and practice. the concept chapters develop the intuition, culminating in a practical case study. the theory chapters reveal the underlying technical machinery. the practice chapters provide code in python to implement the models discussed in the case study. with this book, readers will learn: the technical foundations of machine learning and deep learning how to apply the core technical concepts to solve business problems the different methods used to evaluate ai models how to understand model development as a tradeoff between accuracy and generalization how to represent the computational aspects of ai using vectors and matrices how to express the models in python by using machine learning libraries such as scikit-learn, statsmodels, and keras

How do you design an alarm clock for the blind? what is your favorite piece of software and why? how would you launch a video rental service in india? this book will teach you how to answer these questions and more. cracking the pm interview is a comprehensive book about landing a product management role in a startup or bigger tech company. learn how the ambiguously-named "pm" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great pm resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. in fact, this one document can steer an entire organization when it comes to delivering on company strategy. – this practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. – whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to: articulate an inspiring vision and goals for your product – prioritize ruthlessly and scientifically – protect against pursuing seemingly good ideas without evaluation and prioritization – ensure alignment with stakeholders – get your sales team working with you instead of against you – bring a user- and buyer–centric approach to planning and decision-making – anticipate opportunities and stay ahead of the game – publish a comprehensive roadmap without over-committing

The growth of digital media, products and services has resulted in a change in the way companies do business. with technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience. you'll discover how to respond to changes in the market and the actions of competitors. you'll understand how to develop new products, launch them into the market and how to deliver business outcomes through the maturity of your product. you'll also explore how to manage for results, through managing by influence, creating a supportive team culture and managing your own time.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. and yet the day-to-day work of product management remains largely misunderstood. in theory, product management is about building products that people love. the real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. in this book, author matt lemay focuses on the core connective skillsâ communication, organization, research, executionâ that can build a successful product management practice across industries, organizations, teams, and toolsets. for current and aspiring product managers, this book explores: on-the-ground tactics for facilitating collaboration and communication how to talk to users and work with executives the importance of setting clear and actionable goals using roadmaps to connect and align your team a values-first approach to implementing agile practices common behavioral traps that turn good product managers bad

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. and yet the day-to-day work of product management remains largely misunderstood. in theory, product management is about building products that people love. the real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. in this book, author matt lemay focuses on the core connective skillsâ communication, organization, research, executionâ that can build a successful product management practice across industries, organizations, teams, and toolsets. for current and aspiring product managers, this book explores: on-the-ground tactics for facilitating collaboration and communication how to talk to users and work with executives the importance of setting clear and actionable goals using roadmaps to connect and align your team a values-first approach to implementing agile practices common behavioral traps that turn good product managers bad

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. with everexpanding globalization and increasingly fierce competition, the stakes are higher than ever–and the room for error narrower than ever. introducing a brand-new product management life cycle (pmlc) model, the product manager's desk reference, second edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. in this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner steven haines clearly illustrates the entire product life cycle, from beginning to end. the product manager's desk reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. written for practitioners by a practitioner, the product manager's desk reference explains how to: choose and justify which products to build plan for their profitable creation and deployment develop and launch them manage them once they enter the market gracefully retire them and replace them with new products efficiently allocate investments across all of the products in an organization the product manager's desk reference embodies everything "product management." it is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. praise for the product manager's desk reference: "there are some books that are destined to become classics in their field. anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that steven has organized around product management." — amanda noz, head of positioning and messaging, alcatel-lucent "steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." — brian weber, manager of product management, thomson reuters "steven haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. his groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." — dan o'day, senior director, product management, thomson reuters "from now on, this book will stand as an important reference point for all product management teams." — mark elliott, vice president, product management, smiths detection "the product manager's desk reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. when actively utilized, the desk reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. this is an incredibly valuable resource." — deborah lorenzen, chief operating officer, bny mellon university