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20 Best Books On Salesmanship (2023 Update)
Are you looking for the Best Books On Salesmanship? If so, you’ve come to the right place.
Choosing the Best Books On Salesmanship can be difficult as there are so many considerations, such as Deluxe, Games Workshop, LEGO, Melissa & Doug, Nintendo, Penguin Random House, Amazon.com. We have done a lot of research to find the Top 20 Best Books On Salesmanship available.
The average cost is $13.64. Sold comparable range in price from a low of $5.98 to a high of $20.57.
Based on the research we did, we think How to Master the Art of Selling [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books On Salesmanship (18 Sellers)
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Features:
- Binding type: paperback
- Publisher: little, brown & company
- Year published: 2005-05-20
Features:
- Find better leads and qualify them quickly.
- Trade cold calling for informed calling.
- Tailor your timing and message.
Features:
- Binding type: paperback
- Year published: 2006-06-20
- Number of pages: 240
Features:
- Easy to read text
- Secure package
- Brand: bard press (tx)
Features:
- Implement a simple framework for sales leadership
- Foster a healthy, high-performance sales culture
- Conduct productive meetings
Features:
- Don't sell against a competitor.
- Don't be satisfied.
- Don't stop getting ideas.
Features:
- Over 100 successful closings for every kind of persuasion
- Over 700 questions that will open your eyes to new possibilities you may have overlooked
- How to paint word pictures and use your imagination to get results
Features:
- Identify a strategic, finite, workable list of genuine prospects.
- Prepare for and structure a winning sales call.
- Use email, voicemail, and social media to your advantage.
Features:
- Binding type: hardback
- Publisher: harpercollins focus
- Year published: 2002-12-31
Features:
- Binding type: paperback
- Year published: 1988-06-02
- Number of pages: 128
Features:
- Binding type: paperback
- Publisher: independently published
- Year published: 2019-01-30
Features:
- Journal of marketing management
- Industry & commerce
- Sales techniques
Features:
- Binding type: hardback
- Publisher: harpercollins focus
- Year published: 20070520
Features:
- New examples using the latest advances in sales presentation technology
- Up-to-date cases of these successful habits in action
- Five bonus habits showing readers how to overcome mistakes- set sales timetables- and reexamine processes to shore up weaknesses
Features:
- Binding type: paperback
- Year published: 2021-07-28
- Number of pages: 182
$9.50
4.6
Features:
- Develop the self-image to give you the edge in every sales situation
- Concentrate on the customer's emotional factors to ensure better sales results
- Identify your customer's most pressing concerns and position your product or service to fill those needs
$5.98
4.6
Features:
- Develop the self-image to give you the edge in every sales situation
- Concentrate on the customer's emotional factors to ensure better sales results
- Identify your customer's most pressing concerns and position your product or service to fill those needs
$13.95
5.0
Features:
- This is the original edition, with the fully updated audio edition coming soon.
- Blow away the competition—and your own expectations—using advice that starts with one simple concept: focus!
$8.48
5.0
Features:
- This is the original edition, with the fully updated audio edition coming soon.
- Blow away the competition—and your own expectations—using advice that starts with one simple concept: focus!
$10.00
4.8
Features:
- Binding type: hardback
- Publisher: penguin putnam inc
- Year published: 2012-12-31
1. How To Master The Art Of Selling [Book]

Product Details:
After he learned the world's best sales techniques, tom hopkins applied his new skills and earned more than one million dollars in just three years. – now, in this fully updated and revised edition of the million copy seller, hopkins shows how you can succeed in the profession of selling. learn:how to create the perfect selling climate – specific questions and tie-downs – referral and non referral prospecting – how to "sell" the most important people you know – effective phone techniques – how to finesse the first meeting – how to handle objections and what to do when you hear the word "no"how to test different closes and master sixteen powerful closes – how to plan for greatest selling impact – and he shows you how his great selling techniques can be yours!
Reviews:
Selling is, or should and can be an honorable profession, and there are many books, videos and talks provided in helping one to learn how to master their craft. For example, perhaps one of the best and well known authors known is Zig Ziegler, but, he is not the only one. Among the list of authors is Tom Hopkins who has written a national best seller on the topic entitled, "How To Master The Art of SELLING" This book is written in a simplified style that is easy to comprehend, and not only spells out skills needed not only in becoming a top rated sales person, but also shows how the skills acquired can also be utilized in everyday dealings with people in various situations, to make one a abetter communicator. If you can get your hands on this book, I would highly recommend you do so, you won't be sorry.marysgooddeals
Great book, step by step through proven techniques and methods of understanding people and the proper sales etiquette. Great read for anyone, even if you do not think you are in a sales career. This book helped me learn how to grow my communication and listening skills with people in my daily walk of life. I believe one of the best books for selling ever made.dfigarelli
2. High-Profit Prospecting: Powerful Strategies To Find The Best Leads And Drive Breakthrough Sales Results [Book]

Product Details:
Buyers are evolving-and so should your prospecting. as a salesperson, your pipeline is the key to your success. no matter what changes, that remains the same. top producers prospect-and they do it all the time. "but how?" you ask, "in the age of the internet, isn't cold-calling dead?" now, in his new book, sales expert mark hunter shatters costly prospecting myths and eliminates confusion about what works today. merging new strategies with proven practices, high-profit prospecting will help you: * find better leads and qualify them quickly * trade cold calling for informed calling * tailor your timing and message * leave a great voicemail * craft compelling emails * use social media effectively * leverage referrals * get past gatekeepers and open new doors * steer clear of prospecting pitfalls * connect with the c-suite * and more the internet won't fill your sales funnel-and you can't rely on the marketing department for leads (not if you want to succeed). high-profit prospecting puts the power back where it belongs-in your hands. follow its formula and start bringing in valuable new business.
Reviews:
Hits you right between the eyes even after 20 years of selling. Highly recommended read!medlidanie
3. Psychology Of Selling – Increase Your Sales Faster And Easier Than You Ever Thought Possible (Tracy Brian)(Paperback)

Product Details:
Top professional speaker and sales trainer brian tracy found that his most important breakthrough was the discovery that it is the "psychology of selling" that is more important than the techniques and methods of selling. – learn how to double and triple your sales in any market. it's a promise of prosperity that sales guru brian tracy has seen fulfilled again and again. – more salespeople have become millionaires by listening to and applying his ideas than from any other sales training process ever developed. – in psychology of selling, tracy teaches you: "the inner game of sales and selling"how to eliminate the fear of rejection – how to build unshakeable confidence – tracy shows how salespeople must learn to control their thoughts, feelings and actions to make themselves more effective. – psychology of selling gives you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
Reviews:
Fun read, useful advice, great perspectivegabr-b5
4. Jeffrey Gitomer's Little Red Book Of Selling: 12.5 Principles Of Sales Greatness : How To Make Sales Forever [Book]

Product Details:
Specifications:
Binding | Hardback |
Dimensions (inches) | 7.75 (H) x 5.25 (W) x 0.75 (D) |
Date of Publication | Aug 15, 2004 |
Dewey Decimal Classification | 658.85 |
Product Genre/Category | Business & Economics / Sales & Selling |
Reviews:
It is small to carry around in your pocket, the Red color is your Passion, the pages are built for strength and attraction. Oh, you will love this, every 5 or 6 pages at the bottom of the page – there are extra secrets, to go look up at the website. The info in the Book – priceless…… once you start reading it you can not put it down or stop talking to your friends about. Now buy Jeffery Gitomer's Sales Bible…… then the other color books of his… God bless, kbteacup's husbandkbteacup
If you are looking for a book to teach you how to sell, or a system to do the work for you, then you are buying the wrong book, actually maybe you should change fields… If you are a sales person, then this is the book for you. this has given me a few new looks and a few slightly different tweaks to help put that shine on what I love to do. It has paid off in the bottom line. my totals keep going up, while totals in my industry keep slipping… So my sales are going up in a down cycle. Gitomer does put a fresh face on some old ideas, THATS WHAT SELLING IS. Do you really think we are inventing anything new? Eve sold Adam the apple, and it just went from there…. But a fresh look and some new ideas sometimes makes the difference between getting the sale and not… Very entertaining book. Red bits are great, and the links in website are a wonderful tool. You find yourself using phrases he does in his books when thinking about how to handle certain situations, why? BECAUSE IT WORKS!!! I just pray my competition never has time to read this book.farseer
5. Sales Management. Simplified: The Straight Truth About Getting Exceptional Results From Your Sales Team [Book]

Product Details:
Packed with examples and anecdotes, sales management. simplified. offers a proven formula for prospecting, developing, and closing deals–in your time, on your terms. why do sales organizations fall short? every day, expert consultants like mike weinberg are called on by companies to find the answer – and it's one that may surprise you. typically, the issue lies not with the sales team but with how it is being led. through their attitude and actions, senior executives and sales managers unknowingly undermine performance. weinberg tells it straight by calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers. the good news is that with the right guidance, results can be transformed. simplified., weinberg teaches managers how to: implement a simple framework for sales leadership foster a healthy, high-performance sales culture conduct productive meetings put the right people in the right roles retain top producers and remediate underperformers point salespeople at the proper targets blending blunt, practical advice with funny stories from the field, sales management. simplified. delivers the tools every sales manager needs to succeed. managing sales doesn't have to be complicated, and the solution starts with you!
Reviews:
My husband bought these for his sales team & they all have taken away so much from reading it. He said he would get questions, quotes, or comments on things from the book almost daily while they were reading them. The team said they were skeptical, but actually really enjoyed reading this & plan to implement some things from it!SJKH
6. The 25 Most Common Sales Mistakes And How To Avoid Them [Book]

Product Details:
"25 sales mistakes is essential for any professional or organization committed to sales excellence."–michael a. it's not just what you do–it's what you don't do: don't sell against a competitor don't be satisfied don't stop getting ideas don't use boilerplate proposals don't overuse e-mail the book also includes a new introduction and updated text.
Reviews:
Dated but still good, practical informationronal_blu
7. Zig Ziglar's Secrets Of Closing The Sale: For Anyone Who Must Get Others To Say Yes! [Book]

Product Details:
Reviews:
Whether you're just starting out or have been in sales long time this is a great book to sharpen your skillsspeeedco
8. New Sales: Simplified : The Essential Handbook For Prospecting And New Business Development [Book]

Product Details:
Packed with tested strategies and anecdotes, new sales. simplified. offers a proven formula for prospecting, developing, and closing deals. – with refreshing honesty and some much-needed humor, sales expert mike weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results. simplified., you will learn how to: identify a strategic list of genuine prospects – draft a compelling, customer focused "sales story"perfect the proactive telephone call to get face to face with more prospects – use email, voicemail, and social media to your advantage – prepare for and structure a winning sales call – make time in your calendar for business development activities simplified. is about overcoming and even preventing buyers' anti salesperson reflex by establishing trust. this book will help you choose the right targets and build a winning plan to pursue them. – named by hubpot as a top 20 sales book of all time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.
Reviews:
This is a very practical Book.aesdeals15
9. High Trust Selling: Make More Money In Less Time With Less Stress [Book]

Product Details:
This book gives a fresh understanding of the "laws" that govern the sales profession. the first section includes the laws that deal with the attitudes, aptitudes, and abilities that are required for any salesperson to be successful. the second section deals with the laws concerning the communication, courtship, camaraderie and commitments between a successful salesperson and his or her clients. each law provides a description of a practical application.if you've ever held a sales position you know that being successful takes more than a smile, a rolodex and a "can do" attitude. this book provides the "more" you will need to come out on top and stay there.
Specifications:
Language | English |
Release Date | April 2007 |
Length | 272 Pages |
Dimensions | 0.8" x 5.5" x 8.3" |
Reviews:
If I could give this publication 6 stars I would do so. This is an *excellent* book and I'd recommend that you get the CD version as well for on-the-go listening. It exceeds value for money. If you want to learn how to connect with customers (and people generally) and build trusting relationships then this book is a *MUST HAVE*. Don't just "have it" in your library, imbibe it, breathe it , listen to the CD's and let it grow you to become a high trust person. Very highly recommended !!!wreibeling
10. The Greatest Salesman In The World [Book]

Product Details:
The runaway bestseller with more than four million copies in print! you too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.“ every sales manager should read the greatest salesman in the world. it is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. it is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—lester j. no one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories i have ever read.”—paul j. meyer, president of success motivation institute, inc.“ it is, without doubt, the greatest and the most touching story i have ever read. it is so good that there are two musts that i would attach to it: first, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—robert b. hensley, president, life insurance co. of kentucky
Reviews:
My husband and I are reading this together (I'm reading out aloud while he listens). We have been intrigued from the very first chapter (we try and read a chapter or 2 a day) and the way the author writes (telling a story) to illustrate a point makes it worthy read indeed. We're not far off from reaching the end and we're glad that we bought Part 2 of the Greatest Salesman.EmmaR
I bought 2 copies of this book as part of the Master Keys Mastermind Scholarship Program, one to keep as is and the other to edit. Although the writing is a little archaic, the story is well told as Mandino seeks to convey the key principles behind a successful career as an influencer (eg sales person, negotiatior, trainer, whatever). The "workhorse" of the book are the "7 scrolls" with the first serving as a kind of "how to learn" and the others containing key principles. I think most people would agree with the book's premise that techniques and strategies which worked yesterday, don't necessarily work today, but that principles endure. As a standalone I don't know that this book will help to create change, but if studied as part of a mastermind process, probably together with the work of Haanel (taken with a grain of salt) and some intense work around habit and conditioning, enormous positive change can no doubt be created. I've written a diary about the process at www.mkmma.thenewrichgeneration.com. Some people will find the book offensive for its insistence on using the male gender throughout, as if professional women didn't exist. Also many of the analogies are pretty wonky and as you read them over and over again (which you are meant to do with the scrolls) they become more and more discordant. So all in all I think this is a remarkable book for the principles it teaches, but I also think it is severely in need of a re-write.christineatlifeworks
11. The 7 Secrets To Selling More By Selling Less: …..the Ultimate Guide To Reinventing Your Sales Life [Book]

Product Details:
It's time to reinvent your sales life… your sales career is good, but not great. every potential customer does not want to talk to you (the salesperson), even if they need your product or service. you keep reading the same sales books and listening to the same cd's and podcasts. everyone is telling you to do the same old things. you're ready to make a change. in his trailblazing and wonderfully refreshing book, allan langer takes on the outdated, overused and utterly ineffective sales philosophies of the past and kicks them to the curb. today's customer's do not want a sales pitch, do not want to be coerced, and absolutely do not want to be "closed." the 7 secrets is your gps with a new destination, a new route that will take you from where you are now, to a new place on your personal map that will change your life and the life of your loved ones.
Specifications:
Language | English |
Release Date | January 2019 |
Length | 226 Pages |
Dimensions | 0.5" x 6.0" x 9.0" |
12. Spin Selling [Book]

Product Details:
The international bestseller that revolutionized high-end selling! written by neil rackham, former president and founder of huthwaite corporation, spin selling is essential reading for anyone involved in selling or managing a sales force. unquestionably the best-documented account of sales success ever collected and the result of the huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary spin (situation, problem, implication, need-payoff) strategy. in spin selling, rackham, who has advised leading companies such as ibm and honeywell delivers the first book to specifically examine selling high-value product and services. by following the simple, practical, and easy-to-apply techniques of spin, readers will be able to dramatically increase their sales volume from major accounts. rackham answers key questions such as “what makes success in major sales” and “why do techniques like closing work in small sales but fail in larger ones?” you will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. packed with real-world examples, illuminating graphics, and informative case studies – and backed by hard research data – spin selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.
Reviews:
I am a corporate sales professional. That means that I don't do "hit and run," one-time sales. Tom Hopkins and Zig Ziglar offer great tactics for those kind of salespeople, but they don't work for me. Neil Rackham has hit one out of the park with Spin Selling. Turning everything I "thought" I knew about closing on its head, he provides the power tools for making the most of a sales call. The most important concept here is that you, as a sales rep. are not there when the real decisions get made. Therefore, you must arm your prospects with the tools to represent your company well in your absence. Rackham does not disappoint. You will get all the tools you need to prepare your prospect to close the sale for you from this book. I give all of my salespeople Strategic Selling by Miller, Heiman, et. al. and Spin Selling as the ultimate combination of strategic and tactical approaches to corporate selling. Stop throwing commissions away. If you consider yourself a true corporate sales professional, you have no business ignoring this book.
13. The Art Of Closing The Sale: The Key To Making More Money Faster In The World Of Professional Selling [Book]

Product Details:
Do you want to learn the keys to sales success? confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. let brian tracy help you master the art of closing the deal. – when salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. through this comprehensive program, tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. – the three "hot buttons" to push when selling to businesses – how to avoid the five simple errors that spell the difference between success and near-success this book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.
Reviews:
This book has help me.saesur_4jeog65ybi
Great book, I learnt a lot.Oli
14. The 25 Sales Habits Of Highly Successful Salespeople [Book]

Product Details:
Now you can join the hundreds of thousands of salespeople who have followed stephen schiffman's advice and watch your performance soar. schiffman lets you in on the industry's best-kept secrets. learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. this new edition includes: new examples using the latest advances in sales presentation technology up-to-date cases of these successful habits in action five bonus habits showing readers how to overcome mistakes, set sales timetables, and reexamine processes to shore up weaknesses if you're a salesperson looking to succeed, this is the book for you!
15. Competitive Selling: The Guidebook To Resilient Virtual Selling [Book]

Product Details:
Resilient virtual selling is what you need to stay one step ahead of this evolution and all others to come. it's based on the 5,000+ sales professionals who have tried, tested, and seen results with our virtual sales approach. selling isn't easy. it's a constant evolution. you need to be ready to evolve and handle whatever is thrown your way. it's up to you to shift your thinking and go beyond your comfort zone. are you up for the challenge?"
Specifications:
Language | English |
Release Date | July 2021 |
Length | 182 Pages |
Dimensions | 0.4" x 4.3" x 7.0" |
16. Advanced Selling Strategies: The Proven System Practiced By Top Salespeople [Book]

Product Details:
Gain the edge you need! strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances leveling the competition, the selling edge is more important than ever. drawing on his own successful sales career, and on his extensive experience as a sales consultant and seminar leader, brian tracy has developed the most comprehensive and effective approach to selling ever created. advanced selling strategies provides you with the techniques and tools used by top sales people in every industry — methods that net immediate and spectacular results. this audiobook explains how to: – develop the self-image to give you the edge in every sales situation – concentrate on the customer's emotional factors to ensure better sales results – identify your customer's most pressing concerns and position your product or service to fill those needs
Specifications:
Release Date | February 1, 1995 |
Imprint | Simon & Schuster Audio |
Language | English |
File size | 41 |
Reviews:
Just go and buy this if your in the world of sales!gregorybruce
17. Advanced Selling Strategies: The Proven System Practiced By Top Salespeople [Book]

Product Details:
Gain the edge you need! strategy, tactics, and mental preparedness separate superior salespeople from the average — and with technological advances leveling the competition, the selling edge is more important than ever. drawing on his own successful sales career, and on his extensive experience as a sales consultant and seminar leader, brian tracy has developed the most comprehensive and effective approach to selling ever created. advanced selling strategies provides you with the techniques and tools used by top sales people in every industry — methods that net immediate and spectacular results. this audiobook explains how to: – develop the self-image to give you the edge in every sales situation – concentrate on the customer's emotional factors to ensure better sales results – identify your customer's most pressing concerns and position your product or service to fill those needs
Specifications:
Release Date | February 1, 1995 |
Imprint | Simon & Schuster Audio |
Language | English |
File size | 41 |
Reviews:
Just go and buy this if your in the world of sales!gregorybruce
18. The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus On 12 Key Strategies [Book]

Product Details:
This is the original edition, with the fully updated audio edition coming soonblow away the competition—and your own expectations—using advice that starts with one simple concept: focus! there are countless books, seminars, and consultants that offer the secrets to everlasting business success. after heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. but after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. the only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week—and teach your staff to do the same.this book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. spend an hour per week on each “impact area” of your business and you will be astonished at how much you can accomplish.
Specifications:
Narrators | Amanda Holmes & George Newbern |
Length | 9 hours 14 minutes |
Language | English |
Published on | July 1, 2007 |
Reviews:
19. The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus On 12 Key Strategies [Book]

Product Details:
This is the original edition, with the fully updated audio edition coming soonblow away the competition—and your own expectations—using advice that starts with one simple concept: focus! there are countless books, seminars, and consultants that offer the secrets to everlasting business success. after heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. but after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. the only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week—and teach your staff to do the same.this book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. spend an hour per week on each “impact area” of your business and you will be astonished at how much you can accomplish.
Specifications:
Narrators | Amanda Holmes & George Newbern |
Length | 9 hours 14 minutes |
Language | English |
Published on | July 1, 2007 |
Reviews:
20. To Sell Is Human: The Surprising Truth About Moving Others [Book]

Product Details:
Look out for daniel pink’s new book, when: the scientific secrets of perfect timing#1 new york times business bestseller #1 wall street journal business bestseller #1 washington post bestsellerfrom the bestselling author of drive and a whole new mind, and teacher of the popular masterclass on sales and persuasion, comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives. bureau of labor statistics, one in nine americans works in sales. every day more than fifteen million people earn their keep by persuading someone else to make a purchase. but dig deeper and a startling truth emerges: yes, one in nine americans works in sales. but so do the other eight. to sell is human offers a fresh look at the art and science of selling. as he did in drive and a whole new mind, daniel h. pink draws on a rich trove of social science for his counterintuitive insights. he reveals the new abcs of moving others (it's no longer "always be closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. along the way, pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. the result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
Reviews:
Great Boook. We are all selling on a daily basis. We are selling ourselves, Our ideas, Our thoughts. Overall a very good read and has a lot of ideas and suggestions on listening. Helps you to understand the other persons point of view. I have made a few changes in the way I deal with people and I can tell a difference already. Thankscruiser7809
Great book, very concise and practical. It's an easy read that I was able to wrap up over an evening and a leisure pace. I think the principles offered work across different environments quite well. It's a must read if you're in sales and/or in a managerial/supervisor position.chs92