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20 Best Books About Branding (2023 Update)

ByLos Angeles County Store

Are you looking for the Best Books About Branding? If so, you’ve come to the right place.

Choosing the Best Books About Branding can be difficult as there are so many considerations, such as Dunod, Taschen, Amazon.com. We have done a lot of research to find the Top 20 Best Books About Branding available.

The average cost is $25.74. Sold comparable range in price from a low of $10.79 to a high of $78.00.

Based on the research we did, we think The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.

20 Best Books About Branding (18 Sellers)

Product Image Product Name Features Check Price
    • Binding type: paperback
    • Year published: 2002-11-06
    • Number of pages: 272
    • Binding type: paperback
    • Year published: 2016-01-18
    • Number of pages: 160
    • Binding type: paperback.
    • Year published: 2013-12-02.
    • Number of pages: 228.
    • Binding type: hardcover
    • Published: 01/28/2020
    • Weight: 1.40lbs
    • Binding type: paperback
    • Year published: 2019-11-11
    • Number of pages: 256
    • Mint condition
    • Dispatch same day for order received before 12 noon
    • Guaranteed packaging
    • Suggested age: 22 years and up
    • Number of pages: 128
    • Sub-genre: graphic arts
    • About the series
    • Bibliotheca universalis compact cultural companions celebrating the eclectic taschen universe
    • Language: english
    • Binding type: hardback.
    • Publisher: publicaffairs,u.s.
    • Number of pages: 240.
    • The international bestseller-now updated for an even bigger, brand-savvy market.
    • Peter montoya is a world-renowned speaker, trainer, and media expert on personal branding.
    • Tim vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.'.
    • Establish your brand values and positioning
    • Get the all-important name right
    • Bring your brand to life
    • Comprehensive workbook for entrepreneurs making that leap
    • Packed with inspirational examples from more than 60 businesses
    • Full colour images
    • Comprehensive workbook for entrepreneurs making that leap
    • Packed with inspirational examples from more than 60 businesses
    • Full colour images
    • Comprehensive understanding of the role of emotions in the implementation of branding strategy.
    • Brand identity an essential element of business success.
    • Effects of brand identity on customer decision.
    • Features more than 30 all-new case studies showing best practices and world-class
    • Updated to include more than 35 percent new material
    • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
    • Features more than 30 all-new case studies showing best practices and world-class
    • Updated to include more than 35 percent new material
    • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
    • Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. in the modern…
    • Suggested age: 22 years and up
    • Number of pages: 210
    • Format: paperback
    • Ashish soni, founding director, usc viterbi startup garage "as a founder, i wish i had read this book prior to launching my business."
    • Amazon customer review "this is a must-read for serious entrepreneurs!"
    • Best biz books " an inspiring tool and quick read any cmo launching a new brand should induced in."
    • Features more than 1,300 typographic logos in use today around the world, sorted visually into 50+ categories.
    • Handy, mini version of an essential resource for design professionals and students.
    • Features around 40 focus logotypes examined in more detail.

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The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand [Book]
Features:
  • Binding type: paperback
  • Year published: 2002-11-06
  • Number of pages: 272
Buy On Amazon
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) [Book]
Features:
  • Binding type: paperback
  • Year published: 2016-01-18
  • Number of pages: 160
Buy On Amazon
Creative Personal Branding: The Strategy to Answer: What S Next [Book]
Features:
  • Binding type: paperback.
  • Year published: 2013-12-02.
  • Number of pages: 228.
Buy On Amazon
I Am My Brand: How to Build Your Brand Without Apology [Book]
Features:
  • Binding type: hardcover
  • Published: 01/28/2020
  • Weight: 1.40lbs
Buy On Amazon
Book of Branding: A Guide to Creating Brand Identity for Start-ups and Beyond [Book]
Features:
  • Binding type: paperback
  • Year published: 2019-11-11
  • Number of pages: 256
Buy On Amazon
The Brand Gap
Features:
  • Mint condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
Buy On Amazon
Archetypes in Branding: A Toolkit for Creatives and Strategists [Book]
Features:
  • Suggested age: 22 years and up
  • Number of pages: 128
  • Sub-genre: graphic arts
Buy On Amazon
Logo Design: Global Brands [Book]
Features:
  • About the series
  • Bibliotheca universalis compact cultural companions celebrating the eclectic taschen universe
  • Language: english
Buy On Amazon
Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets [Book]
Features:
  • Binding type: hardback.
  • Publisher: publicaffairs,u.s.
  • Number of pages: 240.
Buy On Amazon
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace [Book]
Features:
  • The international bestseller-now updated for an even bigger, brand-savvy market.
  • Peter montoya is a world-renowned speaker, trainer, and media expert on personal branding.
  • Tim vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.'.
Buy On Amazon
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru [Book]
Features:
  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
Buy On Amazon
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity [Book]
$38.00
4.8
Features:
  • Comprehensive workbook for entrepreneurs making that leap
  • Packed with inspirational examples from more than 60 businesses
  • Full colour images
Bonanza
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity [Book]
$33.49
4.8
Features:
  • Comprehensive workbook for entrepreneurs making that leap
  • Packed with inspirational examples from more than 60 businesses
  • Full colour images
Bookdepository
Brand Identity: The Must Have Guide on Branding, Brand Strategy & Brand Development. Craft and Design a Irresistible Story Brand Business: The Must Have Guide on Branding, Brand Strategy & Brand Development. Craft and Design a Irresistible Story Brand Bus
$16.99
Features:
  • Comprehensive understanding of the role of emotions in the implementation of branding strategy.
  • Brand identity an essential element of business success.
  • Effects of brand identity on customer decision.
Betterworldbooks
Designing Brand Identity: An Essential Guide for the Whole Branding Team [Book]
$78.00
5.0
Features:
  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Abebooks
Designing Brand Identity: An Essential Guide for the Whole Branding Team [Book]
$17.99
5.0
Features:
  • Features more than 30 all-new case studies showing best practices and world-class
  • Updated to include more than 35 percent new material
  • Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Chegg
The Branding Book: How to Build a Popular and Profitable Brand [Book]
Features:
  • Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. in the modern…
Buy On Amazon
BrandingPays: The Five-Step System to Reinvent Your Personal Brand [Book]
Features:
  • Suggested age: 22 years and up
  • Number of pages: 210
  • Format: paperback
Buy On Amazon
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity [Book]
Features:
  • Ashish soni, founding director, usc viterbi startup garage "as a founder, i wish i had read this book prior to launching my business."
  • Amazon customer review "this is a must-read for serious entrepreneurs!"
  • Best biz books " an inspiring tool and quick read any cmo launching a new brand should induced in."
Buy On Amazon
Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students) [Book]
Features:
  • Features more than 1,300 typographic logos in use today around the world, sorted visually into 50+ categories.
  • Handy, mini version of an essential resource for design professionals and students.
  • Features around 40 focus logotypes examined in more detail.
Buy On Amazon

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1. The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand [Book]

Buy On Amazon
Shop on Target

Product Details:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: the 11 immutable laws of internet branding smart and accessible, the 22 immutable laws of branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like rolex, volvo, and heineken, with the signature savvy of marketing gurus al and laura ries. combining the 22 immutable laws of branding and the 11 immutable laws of internet branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. the 22 immutable laws of branding also tackles one of the most challenging marketing problems today: branding on the web. the rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. the 22 immutable laws of branding is the essential primer on building a category-dominating, world-class brand.
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Reviews:

just should be mentioned, that this is used book, though in high standard…otherwise Im happy with purchase.rimaspost
If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here… and you're never to old or too seasoned to tune up your business. God bless these guys… I needed to hear what they had to say. Read it. Implement it, be a success! Blessings, Max Rainet. **If you found this information at all helpful, please take a moment to select the "yes" button below. The more people that select the "yes" button, the better the chance this REVIEW is seen by more eBay membersmax_rainet
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Outstanding book. Very professional!!brian.bluehen

2. Creating A Brand Identity: A Guide For Designers: (Graphic Design Books, Logo Design, Marketing) [Book]

Buy On Amazon
Shop on Blackwells

Product Details:

Creating a brand identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. – this bestselling book is ideal for students, professionals and agencies working in the fields of: – graphic design – branding – brand management – advertising – marketing – communications – authored by design and branding expert, catharine slade–brooking, creating a brand identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: – defining the audience – analysing competitors – creating mood boards – naming brands – logo design – client presentations – rebranding – launching a new brand identity – case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. – the book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. – the content of the book has been derived from catharine slade–brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. this, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the ba graphic communication course at the university of the creative arts, where slade–brooking is a lecturer. the book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. it includes a full glossary of brand terminology and a list of recommended further reading.
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Specifications:

Imprint Laurence King Publishing
Pub date 18 Jan 2016
DEWEY edition 23
Language English
Spine width 13mm

3. Creative Personal Branding: The Strategy To Answer: What S Next [Book]

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Shop on Ebay

Product Details:

Beskrivelse: in this innovative book jürgen salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. the method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. in five succinct chapters salenbacher reveals how to use brand positioning methodology to discover where to go next. along the way he discusses the origins of today's crisis and the keys to creative thinking, he examines the work of leading theorists in business culture, and sets readers 9 assignments designed to coach them towards realising their assets and skills. an invaluable professional resource, creative personal branding makes rewarding reading for anyone in the creative economy and is a key practical tool for those who are interested in positioning themselves in it.
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4. I Am My Brand: How To Build Your Brand Without Apology [Book]

Buy On Amazon
Shop on Abebooks

Product Details:

Dynamic female brand builder kubi springer offers essential advice on how to develop and attain personal brand success. kubi springer has worked with some of the biggest brands in the world including nike, l'oreal, blackberry, mtv, justin timberlake, rolls royce motor cars and aston martin. in i am my brand, she lays out a toolkit for personal brand success. featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives.kubi explores the tools used by different women, from across cultures, to build their personal brand, as well as the challenges they faced and their paths to overcoming them. focused on the skills needed to succeed, their stories–coupled with the author's expertise–will support readers on their own journey to brand success.the book is written in a down-to-earth style, with light entertainment and real life anecdotes, providing insights into how to create, package and grow your personal brand. i am my brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.
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Specifications:

Language English
Release Date January 2023
Length 304 Pages
Dimensions 1.0" x 5.1" x 7.8"

Reviews:

I loved this book! Read it once through and then grabbed a notepad / pen to read again and take notes. Kubi has a great clear process that is easy to understand.Lisa
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I am so glad I was recommended this book by another entrepreneur, well worth the read and easy workable steps to follow. Thanks Kubi for writing this fantastic book!Evebamboo
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5. Book Of Branding: A Guide To Creating Brand Identity For Start-Ups And Beyond [Book]

Buy On Amazon
Shop on Blackwells

Product Details:

Book of branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. the conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. book of branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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Specifications:

Dimensions 148 x 210 x 20mm | 450g
Publication City/Country Esher, United Kingdom
Language English
Edition Statement Illustrated edition
Illustrations note Case study imagery and designs

6. The Brand Gap

Buy On Amazon
Shop on Bookdepository

Product Details:

This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your web site or business strategy. it presents a quick, easy approach that gives readers a solid understanding of the topic.
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Reviews:

I feel this book has helped me immensely in getting more creative with my marketing strategies. I have been enjoying a much better relationship between my audience and brand. Recommend it 100%.Amy
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Easily defines what a Brand is, how to come up with a brand, and how a good CBO can bridge the gap between brand logic and brand magic.saheme62
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I recommend reading ‘The Brand Gap’. The book is very easy to read. It explains branding and marketing theory very well and if you are a graphic design student it is very useful to own. The only bad thing I have to say about this book is the way it has been layout and the typography is pretty bad. But then again the content is great and in this case that’s what count!
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7. Archetypes In Branding: A Toolkit For Creatives And Strategists [Book]

Buy On Amazon
Shop on Abebooks

Product Details:

Archetypes in branding: a toolkit for creatives and strategists offers a highly participatory approach to brand development. forge relationships with the myriad stakeholders that affect your business. empower your team to access their creativity and innovate with integrity. readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications.
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Specifications:

Imprint HOW Books
Pub date 30 Sep 2012
DEWEY 741.6
DEWEY edition 23
Language English
Spine width 38mm

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Reviews:

Great tool, the cards are really useful to use with people who've not had a lot of exposure to archetyping. I used them with some clients who were originally anti the idea of archetyping as it was a 'marketing' thing and they were looking at doing a culture transformation. However, after doing a modified card sort, voila, converted. The only thing I wish was that there were more specific examples of brands that fit the archetypes. They might say 'Mac cosemerrics' as a representing of a specific type but as archetypes can change over time it would have been good to have a specific ad campaign as an example. It would have just made the book that much easier to use. That being said, it's an excellent resource that I would recommend.
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8. Logo Design: Global Brands [Book]

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Shop on Taschen

Product Details:

Following up on the best-selling bibliotheca universalis logo manual, this second volume focuses on corporate identity. in a globalized world, more and more symbols convey values ​​such as trust, quality, or reliability. this catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.from airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. a great reference book for anyone interested in the ideas and concepts that branding is based on.about the seriesbibliotheca universalis — compact cultural companions celebrating the eclectic taschen universe!
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Reviews:

Perfect gift for a Graphic Designer – heaps of inspiration!DEBRA
I look in that book is real good one.TIMOTHY
Super bouquin pour découvrir les logos de la vie de tout les jours !Olivier

9. Branding That Means Business: How To Build Enduring Bonds Between Brands, Consumers And Markets [Book]

Buy On Amazon
Shop on Booksrun

Product Details:

A revelatory guide on how to build, sustain and grow a brand. a brand is either beloved, or it's noise. they are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. so how do you make sure your brand connects with consumers? branding that means business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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10. The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace [Book]

Buy On Amazon
Shop on Booksamillion

Product Details:

The international bestseller-now updated for an even bigger, brand-savvy market self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on japan's business bestseller list. this invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “montoya's personal branding ideas are going to change how business owners and professionals promote themselves.”-robert g. allen and mark victor hansen, coauthors, the one-minute millionaire
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Reviews:

As a consultant and life coach this game changing book has personally Impacted my life and has assisted clients with increasing our influence.DARRIN
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11. Build A Brand In 30 Days: With Simon Middleton, The Brand Strategy Guru [Book]

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Shop on Superbookdeals

Product Details:

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. simon middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. your brand is what your company means to the world. getting that meaning right is the most important thing you can do in business. 'passionate and persuasive, simon middleton has a natural instinct for uncovering the wow! factor in every brand.' dawn gibbins mbe, veuve clicquot business woman of the year and star of channel 4's the secret millionaire
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Reviews:

Definitely useful for a beginner as everyone who starts their own business and building a brand know bits & pieces but cannot put it all together to make it work. Recommend.sveron1ka
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12. How To Style Your Brand: Everything You Need To Know To Create A Distinctive Brand Identity [Book]

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Product Details:

"the right brand identity has the power to attract, engage and compel people to do business with you. but for many entrepreneurs, creating an effective brand can be a challenge. whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. in this comprehensive workbook, branding expert fiona humberstone will walk you through the process of styling your brand. from finding your focus, creating an inspirational vision and unlocking the power of colour psychology; fiona will help you understand the design details that will make your business irresistible. how to style your brand will ensure you get your branding right, first time. drawing on her experience from developing hundreds of brand identities for companies worldwide, fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business."–back cover
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Specifications:

Imprint Copper Beech Press
Pub date 11 May 2015
DEWEY edition 23
Language English
Spine width 17mm

Reviews:

everything is well documentedwally
I am buying this for a friend alsoRebecca
Very very good book! For entrepreneurs who need to learm how to get branding right!flashyken

13. How To Style Your Brand: Everything You Need To Know To Create A Distinctive Brand Identity [Book]

Shop on Bonanza
Shop on Bookdepository

Product Details:

"the right brand identity has the power to attract, engage and compel people to do business with you. but for many entrepreneurs, creating an effective brand can be a challenge. whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. in this comprehensive workbook, branding expert fiona humberstone will walk you through the process of styling your brand. from finding your focus, creating an inspirational vision and unlocking the power of colour psychology; fiona will help you understand the design details that will make your business irresistible. how to style your brand will ensure you get your branding right, first time. drawing on her experience from developing hundreds of brand identities for companies worldwide, fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business."–back cover
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Specifications:

Imprint Copper Beech Press
Pub date 11 May 2015
DEWEY edition 23
Language English
Spine width 17mm

Reviews:

everything is well documentedwally
I am buying this for a friend alsoRebecca
Very very good book! For entrepreneurs who need to learm how to get branding right!flashyken

14. Brand Identity: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Business: The Must Have Guide On Branding, Brand Strategy & Brand Development. Craft And Design A Irresistible Story Brand Bus

Shop on Abebooks
Shop on Betterworldbooks

Product Details:

Discover the benefits that a consistent brand identity brings to your business to increase sales and achieve success. are you searching for the perfect strategies to establish your brand identity without any hassle? congratulations! the right guide is here for you. this excellent guide is about successful people who have created innovative products and brands. it tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. with this all-inclusive guide, you'll experience unique ways to examines branding from all angles and the importance of building it for everyone who wants to make a name for themselves, from musicians to politicians. what you get: comprehensive understanding of the role of emotions in the implementation of branding strategy brand identity an essential element of business success effects of brand identity on customer decision practical approaches to attract prospects to subjects that interest them step-by step ways to enhance your brand identity through professional, cultural, and intellectual enrichment resulting from all your content benefits of social media for brand strategy and identity developing an authentic brand story that improves trust and much more. finally, this guide entails all that it requires to build a distinctive brand identity without any hassle. a complete practical guide to creating an irresistible story brand business. plus, it describes forming a brand identity step by step, providing readers the opportunity to learn how to choose a target audience, what is included in the brand "packaging," which channels can be used for promotion, etc. what are you waiting for? grab your copy today and learn the perfect steps to craft and design an irresistible story brand business.
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Specifications:

Language English
Release Date December 2020
Length 184 Pages
Dimensions 0.4" x 6.0" x 9.0"

15. Designing Brand Identity: An Essential Guide For The Whole Branding Team [Book]

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Shop on Chegg

Product Details:

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand from research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, designing brand identity, fourth edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. enriched by new case studies showcasing successful world-class brands, this fourth edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. features more than 30 all-new case studies showing best practices and world-class updated to include more than 35 percent new material offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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Reviews:

A very good product – essential to every designerptheofanous
In Excellent condition!!nico3115
Came to me near perfect.luistexidor

16. Designing Brand Identity: An Essential Guide For The Whole Branding Team [Book]

Shop on Abebooks
Shop on Chegg

Product Details:

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand from research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, designing brand identity, fourth edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. enriched by new case studies showcasing successful world-class brands, this fourth edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. features more than 30 all-new case studies showing best practices and world-class updated to include more than 35 percent new material offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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Reviews:

A very good product – essential to every designerptheofanous
In Excellent condition!!nico3115
Came to me near perfect.luistexidor

17. The Branding Book: How To Build A Popular And Profitable Brand [Book]

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Shop on Barnesandnoble

Product Details:

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. in the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.this book presents in a concise fashion the latest thinking and methods for successful branding. clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. it explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
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Specifications:

Language English
Release Date June 2023
Length 160 Pages
Dimensions 7.0" x 4.5"

18. Brandingpays: The Five-Step System To Reinvent Your Personal Brand [Book]

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Product Details:

Globalization and social media have made the world smaller, more connected and infinitely more competitive. the world has changed. have you? if you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. brandingpays, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. perfect for professionals, entrepreneurs and college students, the step-by-step brandingpays methodology has been proven in fortune 500 companies and leading business schools. former regis mckenna inc. partner karen kang builds upon concepts and techniques from the legendary marketing firm that created and launched the apple brand.
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Specifications:

Language English
Release Date February 2013
Length 208 Pages
Dimensions 9.0" x 6.0" x 9.0"

19. How To Launch A Brand (2nd Edition): Your Step-By-Step Guide To Crafting A Brand: From Positioning To Naming And Brand Identity [Book]

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This book will guide you through the steps necessary to build a brand from the ground up: step 1 (chapter 1): create a brand platform step 2 (chapter 2): devise a brand name step 3 (chapter 3): design your brand's identity step 4 (chapter 4): craft your brand atmosphere touch points most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. a logical progression, i would agree. the simple answer is by design. design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. in addition though, design truly holds the key to the success of your new brand. it will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. this book will teach you how to launch your brand by design. in this book i share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
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20. Logotype: (Corporate Identity Book, Branding Reference For Designers And Design Students) [Book]

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"logotype mini is the definitive modern collection of logotypes, monograms and other text–based corporate marks." creative boom"…this is the kind of publication that makes you think about what a logo can really be" cent magazine"…you're bound to find something worth finding in logotype" computer artsfeaturing more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.logotype is truly international, and features the world's outstanding identity designers. examples are drawn not just from western europe and north america but also australia, south africa, the far east, israel, iran, south america, and eastern europe. contributing design firms include giants such as pentagram, vignelli associates, chermayeff & geismar, wolff olins, landor, total identity, and ken miki & associates as well as dozens of highly creative, emerging studios. "…a resource for designers and design students alike" design week"…a great resource if you're a professional or looking to rebrand" advantage photoshoplogotype mini is an important and essential companion volume to logo: the reference guide to symbols and logotypes (michael evamy) and symbol (steven bateman and angus hyland) — also available in mini formats. – features more than 1,300 typographic logos in use today around the world, sorted visually into 50+ categories – handy, mini version of an essential resource for design professionals and students – features around 40 "focus logotypes" examined in more detail – must–have companion to logo and symbol minis"…this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects." creative boom
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