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20 Best Books About Marketing (2023 Update)
Are you looking for the Best Books About Marketing? If so, you’ve come to the right place.
Choosing the Best Books About Marketing can be difficult as there are so many considerations, such as Bernat, Games Workshop, LEGO, Lion Brand, Melissa & Doug, Nintendo, Penguin Random House, Amazon.com. We have done a lot of research to find the Top 20 Best Books About Marketing available.
The average cost is $22.71. Sold comparable range in price from a low of $1.97 to a high of $143.30.
Based on the research we did, we think The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books About Marketing (18 Sellers)
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Features:
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- How to annihilate competitors and make yourself the only logical choice.
Features:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Better decisions – picking people, agencies, and campaigns
Features:
- Binding type: hardback
- Publisher: prentice hall (a pearson education company)
- Year published: 19990512
Features:
- Demand everything. expect nothing.
- Bill kreutzmann, cofounder and drummer, the grateful dead.
- Seth godin, author of linchpin, blogger, deadhead.
Features:
- Binding type: paperback
- Publisher: harpercollins publishers inc
- Year published: 1994-04-27
Features:
- Binding type: paperback
- Year published: 2011-05-18
- Number of pages: 240
Features:
- Publisher: portfolio
- Publisher date: 2012-06-04
- Dimensions: 17.6 x 12.9 x 1.7 cm
Features:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
Features:
- Used book in good condition
- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition
Features:
- Binding type: paperback
- Year published: 2002-11-06
- Number of pages: 272
Features:
- Shares david garfinkel's carefully chosen, market-tested set of advertising headline templates.
- Binding type: paperback.
- Publisher: morgan james publishing llc.
Features:
- Binding type: paperback
- Publisher: coschedule
- Year published: 2018-03-26
Features:
- Binding type: paperback
- Year published: 2014-02-28
- Number of pages: 432
Features:
- New content models, structures, and opportunities
- Content entrepreneurship, content mergers and acquisitions
- Subscriptions and audience building
Features:
- Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
- Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
$14.99
5.0
Features:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
$18.77$18.77
5.0
Features:
- The three stages of customer relationships.
- How to create and implement the one marketing plan you will never regret.
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
$1.97
5.0
Features:
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and e-mail channels to create–and grow–your audience
$18.61
5.0
Features:
- Discover and develop your content marketing mission statement
- Set up a process for creating and curating epic content
- Learn how to leverage social and e-mail channels to create–and grow–your audience
$22.26
4.0
Features:
- Develop the tools, metrics, and processes necessary to engage the modern consumer
- Gain a deep understanding of connected customer relationship management
- Leverage trends in technology and analytics to create targeted messages
1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd [Book]
Product Details:
Warning: do not read this book if you hate money to build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. in the 1-page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. it's literally a single page, divided up into nine squares. with it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. whether you're just starting out or are an experienced entrepreneur, the 1-page marketing plan is the easiest and fastest way to create a marketing plan that will propel your business growth. * why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. * how to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. * a simple step-by-step process for creating your own personalized marketing plan that is literally one page. simply follow along and fill in each of the nine squares that make up your own 1-page marketing plan. * how to annihilate competitors and make yourself the only logical choice. * how to get amazing results on a small budget using the secrets of direct response marketing.
Reviews:
Great book with a lot of valuable information, highly recommend it to any small business owner/entrepreneurfrenehrin0
Lives up to its titlesalgre3
2. Inbound Marketing, Revised And Updated: Attract, Engage, And Delight Customers Online [Book]
Product Details:
Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. from the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. with outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. inbound marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. when consumer behaviors change, marketing must change with them.
Reviews:
It is a detailed yet simplistic directive of how to market on the web for the novicewill-1956
3. Kotler On Marketing: How To Create, Win, And Dominate Markets [Book]
Product Details:
Philip kotler's name is synonymous with marketing. his textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. now kotler on marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. through kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the internet. here, too, you will find kotler's savvy advice, which has so well served such corporate clients as at&t, general electric, ford, ibm, michelin, merck, dupont, and bank of america. perhaps most important, kotler on marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of kotler's worldwide lectures. you will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. if your marketing strategy isn't working, kotler's treasury of revelations offers hundreds of ideas for revitalizing it. spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.
Specifications:
| Language | English |
| Release Date | October 2003 |
| Length | 168 Pages |
| Dimensions | 0.4" x 8.9" x 7.9" |
| Age Range | 10 years and up |
Reviews:
Quality of product is beyond my expectation ! i am glad i bought this book from WOBKhandaker A.
4. Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History [Book]
Product Details:
Marketing the grateful dead—rock legends, marketing pioneers “demand everything. expect nothing.”—bill kreutzmann, cofounder and drummer, the grateful dead “i miss jerry. and i wonder … is your brand iconic? why not? hint: it has nothing whatsoever to do with hemp brownies. becoming iconic is a choice.”—seth godin, author of linchpin, blogger, deadhead “marketing lessons from the grateful dead is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. like the grateful dead, brian and david are transformational visionaries with a keen eye for the second set.”—bill walton, basketball legend and deadhead the grateful dead broke almost every rule in the music industry book. they encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. by cultivating a dedicated, active community, collaborating with their audience to co-create the deadhead lifestyle, and giving away “freemium” content, the dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. written by marketing gurus and lifelong deadheads david meerman scott and brian halligan, marketing lessons from the grateful dead gives you key innovations from the dead’s approach you can apply to your business. find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Reviews:
Great book!! Helped me in many facets of my job!! Also taught me a few things I did not realize about the Dead!!SalesMarketer
5. The 22 Immutable Laws Of Marketing: Exposed And Explained By The World's Two [Book]
Product Details:
There are laws of nature, so why shouldn't there be laws of marketing? as al ries and jack trout—the world-renowned marketing consultants and bestselling authors of positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? in the 22 immutable laws of marketing, ries and trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. from the law of leadership, to the law of the category, to the law of the mind, these valuable insights stand the test of time and present a clear path to successful products.
Reviews:
I read this book for a marketing class and have since bought 2 copies to give to friends who are starting marketing careers. It's concepts are easy to understand and simply "ring true". The book is a very quick read but has excellent, pertinent examples for every law. I would recommend this book to anyone in businesssher1harris
Tim Ferriss recommended this dated edition of the book (1993-hardcover/1994-paperback) on his podcast and it was certainly worth the read. I haven't read the revised edition but there were some excellent (and nostalgic) examples in this one: the New Coke fiasco, IBM's mainframes, Atari, etc.. Not all of the authors' predictions have been on target – like the demise of USA Today, for example. But for the most part, the 22 Laws do make good sense.rkbventuresmarketplace
Context: I'm an engineer / mathematican looking to gain insight into the business / marketing world This book gives you exactly what it says it does in a simple: Concept -> example -> revision formula If you have a technical background and are looking into entrepreneurial pursuits I recommend you take a look at this very brief (read it in 2 train trips), very well written book.juriandri
6. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! [Book]
Product Details:
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert dan s. kennedy.let’s face it—the business world today is nothing like it was ten years ago. in this new edition of his bestselling the ultimate marketing plan, industry expert dan s. kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. packed with updated examples, marketing techniques, and contributions from experts, kennedy shows you how to catapult your company to the cutting edge.
7. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is The Best Marketing Of All [Book]
Product Details:
The indispensable classic on marketing by the bestselling author of tribes and purple cow. legendary business writer seth godin has three essential questions for every marketer: “what’s your story?” “will the people who need to hear this story believe it?” “is it true?” and believing it makes it true. as seth godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. in a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. think of the dyson vacuum cleaner, or fiji water, or the ipod. but beware: if your stories are inauthentic, you cross the line from fib to fraud. marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. that’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. but for the rest of us, it’s time to embrace the power of the story. as godin writes, “stories make it easier to understand the world. marketers didn’t invent storytelling. they just perfected it.”
8. The Marketing Agency Blueprint: The Handbook For Building Hybrid Pr, Seo, Content, Advertising, And Web Firms [Book]
Product Details:
The marketing-services industry is on the cusp of a truly transformational period. the old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. digital services will be ingrained into the dna of every agency and blended with traditional methods to execute integrated campaigns. the depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. the marketing agency blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency. the new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. it will use efficiency and productivity, not billable hours, as the essential drivers of profitability. its value and success will be measured by outcomes, not outputs. its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. the marketing agency blueprint demonstrates how to: generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers create diverse and recurring revenue streams develop highly efficient management systems and more effective account teams deliver greater results and value to clients, and win their loyalty this is the future of the marketing-services industry. a future defined and led by underdogs and innovators. you have the opportunity to be at the forefront of the transformation.
Reviews:
Exactly what I wanted, thabk you!careyn8550
9. Guerrilla Marketing: Easy And Inexpensive Strategies For Making Big Profits From Your Small Business [Book]
Product Details:
National bestseller the book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. jay levinson's guerrilla marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. based on hundreds of solid and effective ideas, levinson's philosophy has given birth to a new way of learning about market share and how to gain it. guerrilla marketing is the entrepreneur's marketing bible–and the book every small-business owner should have on his or her shelf.
Reviews:
When I first started my business I would check countless books out at the library. Guerrilla Marking was one I checked out multiple times (it was an older version). I am now the proud owner of a copy that is never far from my side. It has given me tools and strategies to grow my business making it more profitable along the way not just bigger.sellerresource
It's been a very good reminder that businesses can save so much with some knowledge and wise counsel.BRADFORD
10. The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand [Book]
Product Details:
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: the 11 immutable laws of internet branding smart and accessible, the 22 immutable laws of branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like rolex, volvo, and heineken, with the signature savvy of marketing gurus al and laura ries. combining the 22 immutable laws of branding and the 11 immutable laws of internet branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. the 22 immutable laws of branding also tackles one of the most challenging marketing problems today: branding on the web. the rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. the 22 immutable laws of branding is the essential primer on building a category-dominating, world-class brand.
Reviews:
just should be mentioned, that this is used book, though in high standard…otherwise Im happy with purchase.rimaspost
If your in business for yourself and want to kick butt on your bottom line. This book makes it smart, simple and succinct on how and what you need to do to achieve that goal. After 25 years of being in business for myself, I was surprised at how much simple truth this book had to offer. I read it in an afternoon and started applying the laws to my business the next day. I love books without a lot of sludge to muck thru, that get straight to the truth you need to hear. This is one of those. Read it, then give it to one of your business friends. There are lesson s to be learned here… and you're never to old or too seasoned to tune up your business. God bless these guys… I needed to hear what they had to say. Read it. Implement it, be a success! Blessings, Max Rainet. **If you found this information at all helpful, please take a moment to select the "yes" button below. The more people that select the "yes" button, the better the chance this REVIEW is seen by more eBay membersmax_rainet
Outstanding book. Very professional!!brian.bluehen
11. Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters And More [Book]
Product Details:
In marketing what is the main difference between pathetic and profitable? a compelling advertising headline. veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. it's true, a great headline makes all the difference. it's been proven over and over that just by changing a headline, one can increase an ad's profitability by two, three, even five times. advertising headlines that make you rich is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers' businesses–the kind of headlines that produce record-breaking sales results. david garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.
12. 10x Marketing Formula: Your Blueprint For Creating Competition-Free Content That Stands Out And Gets Results [Book]
Product Details:
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. its lure is that it will create an inbound sales machine. – but what should you do when it doesn't work like that? or even at all? that's the question this book is here to answer. it's a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. this means the return you can expect will be ten times over what you put in. it's the exact formula author garrett moon used to grow his startup co – you will learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks. – if you think marketing success belongs only to elite geniuses or those with huge budgets, think again-10x marketers achieve 10x growth regardless of their limitations. – this book is about finding the strategic shortcuts to get you to results fast. it's about short-circuiting the path to jaw-dropping growth. you have to find your own way-and the 10x marketing formula is that path. – you'll learn why jay baer calls it: "a powerful formula for marketing success; thoroughly modern and proven to succeed. this is a book for marketers that want to win." and why michael hyatt says: "garrett moon is one of my favorites to follow because he combines the edge of a fearless startup ceo with the savvy of a marketer who's scaled a successful business. the 10x marketing formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them." so, if you're ready to look like a marketing genius and revolutionize your results (and mindset), you've just found your path. – get excited like marcus sheridan, who says: "often, books like this are a disappointment. they're long on ideas, short on actionability. this is not one of those books. garrett moon delivers on the promise of providing a blueprint for the most differentiating and results-driven content marketing of your career."
13. Marketing Management: The Big Picture [Book]
Product Details:
Marketing management: the big picture offers a complete overview of an integrated strategy-through-execution process. the framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. the interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making. throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. the simplicity of the big picture framework enables students to "practice" outside the classroom as well– finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the big picture framework. properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning.
14. Epic Content Marketing, Second Edition: Break Through The Clutter With A Different Story, Get The Most Out Of Your Content, And Build A Community In Web3 [Book]
Product Details:
From the "godfather of content marketing"–this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including web3when epic content marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. now, this approach–which includes everything from blogging to you – tube videos to social media–is the core of most organizations' marketing plans. in addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. updates include: new content models, structures, and opportunities – content entrepreneurship, content mergers and acquisitions – subscriptions and audience building – team structure, importance of community, daos, and creator networks – content options, nfts, and discord servers – making data-driven decisions to optimize content performance it's how to position your business as a trusted expert in its industry. this updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
Specifications:
| Language | English |
| Release Date | March 2023 |
| Length | 384 Pages |
15. Email Marketing Rules: Checklists, Frameworks, And 150 Best Practices For Business Success [Book]
Product Details:
Email marketing's power is matched only by how incredibly misunderstood it is. email marketing rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. updated and greatly expanded, the 3rd edition of email marketing rules will help you…
Specifications:
| Language | English |
| Release Date | May 2017 |
| Length | 488 Pages |
| Dimensions | 1.1" x 5.0" x 8.0" |
16. Marketing Made Simple: A Step-By-Step Storybrand Guide For Any Business [Ebook]
Product Details:
Specifications:
| HarperCollins Leadership | March 2020 |
| Imprint | HarperCollins Leadership |
| Language | English |
Reviews:
Good Book explains in detail what to do and as the title says Marketing made Simple is what it does and very welldreamweaverstudios
I'm finding this book very easy to read and practical. The step by step tasks take you through what you need to do in developing a plan and process for marketing your business. There are lots of little things that I am learning along the way that I am putting into practice and that I can see are going to make a difference.Carrie
17. Marketing Made Simple: A Step-By-Step Storybrand Guide For Any Business [Ebook]
Product Details:
Specifications:
| HarperCollins Leadership | March 2020 |
| Imprint | HarperCollins Leadership |
| Language | English |
Reviews:
Good Book explains in detail what to do and as the title says Marketing made Simple is what it does and very welldreamweaverstudios
I'm finding this book very easy to read and practical. The step by step tasks take you through what you need to do in developing a plan and process for marketing your business. There are lots of little things that I am learning along the way that I am putting into practice and that I can see are going to make a difference.Carrie
18. Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less [Book]
Product Details:
It's how to position your business as a trusted expert in its industry. whether you're the cmo of a fortune 500, a digital marketer, or an entrepreneur, epic content marketing gives you the tools you need to vanquish the competition. start your epic journey now! praise for epic content marketing "from the man who invented content marketing. listen to this guy. he really understands the new world of marketing. the concepts in epic content marketing are usable all over the world–instantly usable and useful for any business." — don schultz, the "father of integrated marketing," professor emeritus at northwestern university's medill school of journalism, and author of 13 books "joe pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. but here’s mine anyway: you don't need more content. you need the right kind of content, strategically applied. for those organizations struggling to create a content marketing program that drives results, joe delivers. again." — ann handley, coauthor of content rules and chief content officer, marketingprofs "as joe shows us in his wonderful epic content marketing, you must unlearn interrupting people with your nonsense. instead, publish the valuable content they want to consume and are eager to share." — david meerman scott, marketing strategist and bestselling author of the new rules of marketing and pr "this is a brilliant canter through the rapid and ever-changing world of content marketing. joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." — jonathan mildenhall, vp, global advertising strategy and creative excellence, coca-cola company "you could say that joe pulizzi wrote the book on content marketing, but now it's more than just a saying. it's what you’re holding in your hands. if you truly want to be successful at content marketing, pulizzi is one of the few who can show you the way." — mitch joel, president, twist image, and author of six pixels of separation and ctrl alt delete “joe pulizzi may know more about content marketing than any person alive. he proves it in these pages." — jay baer, new york times bestselling author of youtility: why smart marketing is about help not hype “the future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in content marketing. epic content marketing gives all the details practitioners need without overcomplicating.” — professor joann sciarrino, knight chair, digital advertising and marketing, unc chapel hill "joe pulizzi is the godfather of our burgeoning profession of content marketing. he lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining.
Reviews:
Great book. Chocl a block full of information and strategies.Bexsta
19. Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less [Book]
Product Details:
It's how to position your business as a trusted expert in its industry. whether you're the cmo of a fortune 500, a digital marketer, or an entrepreneur, epic content marketing gives you the tools you need to vanquish the competition. start your epic journey now! praise for epic content marketing "from the man who invented content marketing. listen to this guy. he really understands the new world of marketing. the concepts in epic content marketing are usable all over the world–instantly usable and useful for any business." — don schultz, the "father of integrated marketing," professor emeritus at northwestern university's medill school of journalism, and author of 13 books "joe pulizzi's ideas are so consistently . . . well, epic (!) that they really don't need any endorsement by anyone. but here’s mine anyway: you don't need more content. you need the right kind of content, strategically applied. for those organizations struggling to create a content marketing program that drives results, joe delivers. again." — ann handley, coauthor of content rules and chief content officer, marketingprofs "as joe shows us in his wonderful epic content marketing, you must unlearn interrupting people with your nonsense. instead, publish the valuable content they want to consume and are eager to share." — david meerman scott, marketing strategist and bestselling author of the new rules of marketing and pr "this is a brilliant canter through the rapid and ever-changing world of content marketing. joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now." — jonathan mildenhall, vp, global advertising strategy and creative excellence, coca-cola company "you could say that joe pulizzi wrote the book on content marketing, but now it's more than just a saying. it's what you’re holding in your hands. if you truly want to be successful at content marketing, pulizzi is one of the few who can show you the way." — mitch joel, president, twist image, and author of six pixels of separation and ctrl alt delete “joe pulizzi may know more about content marketing than any person alive. he proves it in these pages." — jay baer, new york times bestselling author of youtility: why smart marketing is about help not hype “the future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in content marketing. epic content marketing gives all the details practitioners need without overcomplicating.” — professor joann sciarrino, knight chair, digital advertising and marketing, unc chapel hill "joe pulizzi is the godfather of our burgeoning profession of content marketing. he lays out the objectives, principles, and core strategies of our field in a way that's easy-to-understand, inspiring, and entertaining.
Reviews:
Great book. Chocl a block full of information and strategies.Bexsta
20. The Rise Of The Platform Marketer: Performance Marketing With Google, Facebook, And Twitter, Plus The Latest High-Growth Digital Advertising Platforms [Book]
Product Details:
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm the rise of the platform marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. this book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. the expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. this book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. develop the tools, metrics, and processes necessary to engage the modern consumer gain a deep understanding of connected customer relationship management leverage trends in technology and analytics to create targeted messages adjust your company's structure and operations to align with new capabilities the new era of marketing requires thorough understanding of ccrm, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. the rise of the platform marketer gives you an edge, and helps you clear a path to full implementation.
