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20 Best Books About Persuasion (2023 Update)
Are you looking for the Best Books About Persuasion? If so, you’ve come to the right place.
Choosing the Best Books About Persuasion can be difficult as there are so many considerations, such as Games Workshop, Jellycat, Penguin Random House, WHSmith, Amazon.com. We have done a lot of research to find the Top 20 Best Books About Persuasion available.
The average cost is $31.04. Sold comparable range in price from a low of $5.68 to a high of $117.44.
Based on the research we did, we think The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking [Book] is the best overall. Read on for the rest of the great options and our buying guide, where you can find all the information you need to know before making an informed purchase.
20 Best Books About Persuasion (19 Sellers)
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Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
Features:
- Binding type: paperback
- Publisher: simon & schuster
- Year published: 2018-06-05
Features:
- Among the counterintuitive secrets you'll learn.
- It's not enough to understand the person you're talking to–you must truly empathize with them (yes, even them).
- Logic alone doesn't work. stories and emotions are what move us most.
Features:
- To clarify, this is the test bank, not the textbook.
- You get immediate access to download your test bank.
- You will receive a complete test bank; in other words, all chapters will be there.
$11.64$11.64
4.3
Features:
- Vogue 'equal parts cotton candy and red meat, in the best way.'
- People 'wolitzer's social commentary can be as funny as it is queasily on target.'
- The wall street journal 'wolitzer is one of those rare writers who creates droll and entertaining novels of ideas.'
Features:
- International communication coach juliet erickson shows how to use your powers of persuasion to achieve whatever you want.
- Binding type: paperback.
- Publisher: hodder & stoughton.
Features:
- John wiley sons
- Highlight, take notes and search in the book
- In this edition, page numbers are just like the physical edition
Features:
- Binding type: hardback
- Publisher: mariner books
- Year published: 2011-02-03
Features:
- Mint condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
$25.00
5.0
Features:
- Jane austen fans
- Moms- daughters- grandmothers- and girlfriends
- Book clubbers
Features:
- Timeless techniques of effective public speaking from ancient rome's greatest orator
- Number of pages: 288
- Dimensions: 178 x 114 x 28 mm
Features:
- Recognise and improve your persuasive strengths and weaknesses
- Build undeniable likeability and trust to compel people to action
- Arouse passion and enthusiasm for your ideas
Features:
- Rico silva, that’s what.
- In recipe for persuasion , sonali dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.
- Number of pages: 448.
Features:
- Robert dugoni, new york times bestselling author a satisfying balance between electrifying action and emotional intensity
- The magnetic relationship between jane and seth adds heat to the tense plot
- Booklist just by seeing the iris johansen name….you know [it] will be an explosive, unforgettable story
$5.68
4.7
Features:
- Binding type: paperback
- Publisher: ww norton & co
- Year published: 1994-12-17
$105.00
5.0
Features:
- Binding type: paperback
- Publisher: taylor & francis ltd
- Year published: 2017-10-02
$85.40
5.0
Features:
- Binding type: paperback
- Publisher: taylor & francis ltd
- Year published: 2017-10-02
Features:
- Binding type: paperback
- Published: 06/14/2019
- Publisher: independently published
Features:
- Why mind control is the most effective psychological tool
- Breaking down emotional manipulation and how it works
- Proven persuasion techniques that you can start practicing today
Features:
- Series: law, language and communication
- Binding type: paperback
- Publisher: taylor & francis ltd
1. The Psychology Of Persuasion: How To Persuade Others To Your Way Of Thinking [Book]
Product Details:
How do you ethically direct others toward your point of view? understanding precisely what they are thinking is the first step. using techniques from hypnosis, neurolinguistic programming, the bible, and the greatest salespeople in history, kevin hogan teaches you the skills of persuasion. this knowledge will empower you to improve loving relationships, get the best price on an automobile, save thousands on a home, and increase sales in dramatic fashion!
Specifications:
| Imprint | Pelican Publishing |
| Pub date | 19 Jun 2008 |
| DEWEY edition | 20 |
| Language | English |
| Spine width | 26mm |
Reviews:
Still reading it, but it seems to be excellent. much to learnmack_1713
2. Pre-Suasion: A Revolutionary Way To Influence And Persuade [Book]
Product Details:
The acclaimed new york times and wall street journal bestseller from robert cialdini—“the foremost expert on effective persuasion” (harvard business review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.what separates effective communicators from truly successful persuaders? with the same rigorous scientific research and accessibility that made his influence an iconic bestseller, robert cialdini explains how to prepare people to be receptive to a message before they experience it. optimal persuasion is achieved only through optimal pre-suasion. in other words, to change “minds” a pre-suader must also change “states of mind.” named a “best business books of 2016” by the financial times, and “compelling” by the wall street journal, cialdini’s pre-suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. from studies on advertising imagery to treating opiate addiction, from the annual letters of berkshire hathaway to the annals of history, cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. he illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “yes.” his book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. it belongs on the shelf of anyone in business, from the ceo to the newest salesperson” (forbes).
Reviews:
Well written, easy to comprehend. Be prepared to underline key points about the "key moment" as it relates to the critical timing of "message delivery" to increase the probability of a positive outcome. It's all about "how" a person communicating can increase their likelihood of success by understanding what to say just "prior" to making a request.Stingray
A great learning experience.kgt108_8
3. Persuasion: Convincing Others When Facts Don't Seem To Matter [Book]
Product Details:
The secrets to persuading anyone, at work and in life, from a top communication strategist. engaging with people holding differing opinions is rarer still. but for progress to take place, persuasion must happen. whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art–and science–of persuasion to move forward. so, how do you change someone's mind–or at least advance the conversation–when everyone is entrenched in their own points of view? communication expert lee hartley carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. among the counterintuitive secrets you'll learn: * it's not enough to understand the person you're talking to–you must truly empathize with them (yes, even them). * logic alone doesn't work. stories and emotions are what move us most. * when communicating in a crisis, our first instinct is almost always wrong.
Reviews:
I found this to be a very interesting book. Lee Carter is very persuasive.cameraman25
4. Persuasion: Social Influence And Compliance Gaining [Book]
Product Details:
Now in its sixth edition, persuasion: social influence and compliance gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. in addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). the new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. instructors can also use the book's downloadable test bank, instructor's manual, and powerpoint slides in preparing course material.
Specifications:
| Imprint | Routledge |
| Pub date | 04 Apr 2018 |
| DEWEY edition | 23 |
| Language | English |
| Spine width | 22mm |
5. The Female Persuasion [Book]
Product Details:
But sometimes it can also mean entry to a new kind of life, a bigger world. greer kadetsky is a shy college freshman when she meets the woman she hopes will change her life. faith frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women's movement for decades, a figure who inspires others to influence the world. upon hearing faith speak for the first time, greer–madly in love with her boyfriend, cory, but still full of longing for an ambition that she can't quite place–feels her inner world light up. and then, astonishingly, faith invites greer to make something out of that sense of purpose, leading greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with cory and the future she'd always imagined. charming and wise, knowing and witty, meg wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. it's a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
Reviews:
6. The Art Of Persuasion [Book]
Product Details:
You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. this invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. from planning your initiative tois realised. from planning your initiative to making an effective pitch when the stakes are high, international communication coach juliet erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Specifications:
| Language | English |
| Age Range | 18 to 99 |
| Grade Level | College Freshman to College Graduate Student |
| Dimensions | 5.125" x 7.75" x 0.625" |
| Case Pack | 10 |
7. Covert Persuasion: Psychological Tactics And Tricks To Win The Game [Book]
Product Details:
Praise for covert persuasion: "this book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -brian tracy, speaker and author of create your own future and change your thinking, change your life "hogan is the master of persuasion. i urge you to persuade yourself to buy this book and everything he's ever written and recorded. it will help you understand yourself, understand others, and succeed. this information is bankable." -jeffrey gitomer, author of the sales bible, little red book of selling, and little red book of sales answers "there's more wisdom in this book than in 500 pages on the same subject. whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. in today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -dr. joe vitale, author of life's missing instruction manual and the attractor factor "when you read hogan's writing, it feels like you're getting sage advice from a master. would you like other people to decide on their own (or so they think) to go along with your every whim? then this is the book you've been looking for." -david garfinkel, author of advertising headlines that make you rich "there is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. take advantage of the authors' wisdom and read this book!" -todd d. bramson, certified financial planner and author of real life financial planning
Specifications:
Reviews:
This is a spectacular book which pulls together all the pieces of information and puts it all in a neat package that's easy to understand and apply. This is a must read for anyone interested in NLP or conversational hypnosis. It's pretty main stream and easy to apply.dodger1baseball
8. Split-Second Persuasion: The Ancient Art And New Science Of Changing Minds [Book]
Product Details:
How many times a day do you think someone tries to persuade you? twenty? thirty? actually it’s more like 400. when you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. now psychologist kevin dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.
Specifications:
| Language | English |
| Release Date | June 2011 |
| Length | 400 Pages |
| Dimensions | 8.0" x 1.0" x 5.0" |
Reviews:
9. Flipnosis: The Art Of Split-Second Persuasion [Book]
Product Details:
Why are some people natural leaders? how do they influence and persuade? from the political genius of a nelson mandela to the malign of sociopaths and con-men, kevin dutton's book explores what psychology can teach us of the techniques of persuasion in a book that is both intellectually fascinating and practically inspiring.
Specifications:
| Imprint | Arrow Books |
| Pub date | 03 Mar 2011 |
| DEWEY edition | 22 |
| Language | English |
| Spine width | 26mm |
10. Persuasion: The Complete Novel, Featuring The Characters' Letters And Papers, Written And Folded By Hand [Book]
Product Details:
This special edition invites fans inside the world of anne elliot. it includes the full text of persuasion, plus gorgeous, removable replicas of the characters' letters and other paper ephemera. captain wentworth's letter to anne elliot remains one of the literature's most unforgettable confessions. it is the jewel at the heart of persuasion, jane austen's captivating story of second chances and enduring love. throughout the story, letters, newspapers, maps, and other paper ephemera reveal the characters' deepest motivations and shape their destinies. anne's snobbish father obsesses over a written history of their noble family, and a page from the bath chronicle reveals the elaborate social scene of the town where the lovers are finally reunited. this deluxe edition brings all of this and more to life. as you read the novel, you will find pockets throughout containing replicas of thirteen items from the story, re-created with exquisite calligraphy and painstaking attention to historical detail. for anyone who loves jane austen or still cherishes the joy of letter writing, this book deepens the experience of a favorite story in an entirely new way. beloved story: persuasion is a much beloved classic, cherished by romantic readers everywhere. this project hits all the sweet spots for austenites while offering something new to beguile them. persuasion adaptations in the works: with not one but two new film adaptations of persuasion on the horizon, now is the perfect time to revisit the original text in a unique way, with physical ephemera that links you directly to austen's world. unique format: from the masterful calligraphy to the painstaking attention to historical detail to the hand-folding of the letters to the quality of the materials–each book is an object made by fans for fans. this edition offers an immersive experience of the story, stands apart on the shelf, and makes for a truly lovely gift and keepsake. perfect for: jane austen fans moms, daughters, grandmothers, and girlfriends book clubbers letter writers collectors of vintage ephemera
Reviews:
This is the ultimate gift for jadeites whose favourite novel is Persuasion. Not only is Austen's timeless text protected between sturdy hard boards, but the edition also includes letters (including the most famous), tickets, maps and newspaper articles. While the text appears on delicate paper, the additional material is protected in envelopes, each one containing a separate treasure. Highly recommended.Ruth
11. How To Win An Argument: An Ancient Guide To The Art Of Persuasion [Book]
Product Details:
How to win an argument gathers the rhetorical wisdom of cicero, ancient rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. the result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing—including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the roman forum.how to win an argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of cicero, a glossary, suggestions for further reading, and an appendix of the original latin texts.astonishingly relevant, this unique anthology of cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people—in other words, all of us.
Reviews:
12. How To Persuade: The Skills You Need To Get What You Want [Book]
Product Details:
Do you want to get to 'yes'? the question is: how persuasive are you? could you be winning more of the time? in how to persuade, best-selling author michelle bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. you’ll build your own personalised plan to move people from 'no' to 'yes'—every time. learn how to: recognise and improve your persuasive strengths and weaknesses build undeniable likeability and trust to compel people to action arouse passion and enthusiasm for your ideas win that next big pitch persuade anyone, anywhere, anytime in how to persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want. "everything you want and need is on the other side of persuasion. this book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."—alec gardner, managing partner, australia & new zealand, alphazetta
Reviews:
Duplicatable to own situation.New style Persuader
13. Recipe For Persuasion: A Novel [Book]
Product Details:
From the author of pride, prejudice, and other flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the jane austen tradition–this time, with a twist on persuasion. chef ashna raje desperately needs a new strategy. how else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn't a complete screw up? when she's asked to join the cast of cooking with the stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. she's a chef, what's the worst that could happen? rico silva, that's what. being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what ashna has always believed: leaps of faith are a recipe for disaster. fifa winning soccer star rico silva isn't too happy to be paired up with ashna either. losing ashna years ago almost destroyed him. the only silver lining to this bizarre situation is that he can finally prove to ashna that he's definitely over her. but when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. the competition on the show is fierce…and so is the simmering desire between ashna and rico. every minute they spend together rekindles feelings that pull them toward their disastrous past. will letting go again be another recipe for heartbreak–or a recipe for persuasion…? in recipe for persuasion, sonali dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.
Reviews:
14. The Persuasion [Book]
Product Details:
When eve duncan's daughter, jane macguire, becomes a madman's target, jane must team up with longtime love interest seth caleb in this suspense novel from the #1 bestselling author of smokescreen. forensic sculptor eve duncan and ex-navy seal joe quinn are about to give seth caleb their trust for the most important duty of his life: keeping their daughter, jane macguire, safe at any cost. because jane's talent as an artist has brought her to the attention of a madman. seth, jane's longtime ally and fierce protector, is determined to keep her out of danger, but that becomes nearly impossible when jane is forced to take matters into her own hands and confronts the man who wants her for himself…and wants seth caleb dead. as jane and seth chase down their blood-thirsty adversary, they finally commit to one another — in the culmination of the love story that fans have been waiting for. as the two come face-to-face with danger, one thing is made clear: it will take both of them working together to confront and defeat this evil.
Reviews:
Her books are always quick reads. And you can't put them down. Iris Johansson is an excellent author!Luana
Anything written by Iris Johansen is worth readingSsndy
Love Iris Johansen books!tookie1122
15. Persuasion: Authoritative Text, Backgrounds, And Contexts Criticism [Book]
Product Details:
Something has gone terribly wrong at a remote scientific research station on mars. all research at the station has ceased and communication with earth is failing. the messages that do get through are becoming more frantic and less than comforting. it's a level 5 quarantine and the only humans allowed in or out of the area are the rapid response tactical squad – hardened space marines armed to the teeth with enough firepower to destroy a legion of nightmarish creatures.
Specifications:
Reviews:
Anne Elliot is Austen's last heroine, as well as her oldest, and unhappiest. Seven years earlier she took the cautious and prudent advice of an aunt and rejected the man she was madly in love with. Upon his return as a respectable naval Captain she hopes for a second chance – but has he forgiven her, or is he more taken with the young, flighty Louisa Musgrove, who is prone to throwing caution to the wind? Because she has experienced unhappiness and is approaching spinsterhood, Anne is perhaps the Austen heroine who has the most to hope for, which makes for an enjoyable and touching read. These editions are very cute – small and hardcover, they have nice gold edging on the pages, too.
Well used, but acceptable standard and with good academic notes therefore a useful copy.Merrill S.
16. Persuasion In Your Life [Book]
Product Details:
Persuasion in your life, 2nd edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. this new edition concludes with a new chapter on the assessment of persuasive messages. it also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "what you've learned" reviews for comprehension. students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, power point slides, test questions, and more. through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Specifications:
| Language | English |
| Street Date | September 25, 2017 |
| Featured book lists | Textbooks |
Reviews:
I brought this for my daughter for Christmas as she likes gymnastics and she and her friend love it.sharonk3481
Great product. Sturdy. Well worth the money.kellsmit_46
17. Persuasion In Your Life [Book]
Product Details:
Persuasion in your life, 2nd edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. this new edition concludes with a new chapter on the assessment of persuasive messages. it also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "what you've learned" reviews for comprehension. students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, power point slides, test questions, and more. through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Specifications:
| Language | English |
| Street Date | September 25, 2017 |
| Featured book lists | Textbooks |
Reviews:
I brought this for my daughter for Christmas as she likes gymnastics and she and her friend love it.sharonk3481
Great product. Sturdy. Well worth the money.kellsmit_46
18. The Psychology Of Selling And Persuasion: Learn The Real Techniques To Close The Sale Every Time Using Proven Principles Of Psychology, Manipulation, And Persuasion [Book]
Product Details:
Humans have been trying to answer this one question for centuries. the truth is that while sales may be about math, the process of selling something relies heavily on psychology and understanding human behavior. you've probably already heard of countless "magic techniques" that are supposed to make people buy whatever you're selling, as if you had a magic wand in your hand. i'm sorry, there's nothing like that. if you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. in this guide you won't find magic wands. whether you are a sales professional, a business owner who wants to increase revenue, or someone looking to build a successful sales system, this book will help you. selling isn't some kind of talent that some people are just born with. it is a skill you can learn and practice in many areas of your life. scroll up and click the "add to cart" button!
Specifications:
| Language | English |
| Release Date | June 2019 |
| Length | 120 Pages |
| Dimensions | 0.3" x 5.0" x 8.0" |
19. Manipulation, Nlp And Body Language Stoicism: The Complete Step-By-Step Guide To Win The War Of The Mind And Discover The Dark Secrets Of Persuasion And Kamikaze Mind Control [Book]
Product Details:
Become a master manipulator and uncover the secrets of persuasion with this powerful guide. – are you searching for a way to become more persuasive, win the war of the mind, and learn how to manipulate others effortlessly? or do you want to discover how you can spot a manipulator and stop them from being able to influence you? then it's time to try this book. – manipulation is a powerful technique which all the world's most successful people know how to use. subtle psychological strategies allow you to effortlessly influence the decisions and behavior of others, all without them even knowing it. – this step-by-step guide arms you with the fundamentals of manipulation, dispelling the mystery around this psychological artform and providing you with the tools you need to harness neuro-linguistic programming, understand body language, and develop the mindset of a steadfast stoic. covering the 5 c's of body language, all the must-know nlp strategies, and even how you can protect yourself from other people's manipulation, now you can find everything you need to know about the world of manipulation. – here's just a little of what you'll discover inside: why mind control is the most effective psychological tool – breaking down emotional manipulation and how it works – proven persuasion techniques that you can start practicing today – the 5 c's of body language (and why they matter)how to develop the mindset of a stoic5 must-know nlp strategies for persuading others…and much more! covering the secret of subliminal messaging, the most effective tricks for subtly influencing people, and the latest insights into nlp and non-verbal communication, this guidebook is perfect for anyone searching to better understand psychology and get ahead in life. so don't let other people control you with these powerful tools – it's time for you to discover how to become a master manipulator and learn to influence anyone.
Specifications:
| Language | English |
| Release Date | April 2021 |
| Length | 234 Pages |
| Dimensions | 0.6" x 5.0" x 8.0" |
20. Legal Persuasion: A Rhetorical Approach To The Science [Book]
Product Details:
This book develops a central theme: legal persuasion results from making and breaking mental connections. that singular approach resulted in the integration of research from cognitive science with classical and contemporary rhetorical theory, and the application of these two disciplines to the real-life practice of persuasion. the combination of rhetorical analysis and cognitive science yields a new way of seeing and understanding legal persuasion, one that promises theoretical and practical gains. the work has three main functions. first, it brings together the leading models of persuasion from cognitive science and rhetorical theory, blurring boundaries and leveraging connections between the often-separate spheres of science and rhetoric. second, it illustrates this persuasive synthesis by working through concrete examples of persuasion, demonstrating how to apply this new approach to the taking apart and the putting together of effective legal arguments. in this way, the book demonstrates the advantages of a deeper and more nuanced understanding of persuasion. third, the volume assesses and explains why, how, and when certain persuasive methods and techniques are more effective than others. the book is designed to appeal to scholars in law, rhetoric, persuasion science, and psychology; to students learning the practice of law; and to judges and practicing lawyers who engage in persuasion.
Specifications:
| Language | English |
| Release Date | August 2017 |
| Length | 170 Pages |
| Dimensions | 0.5" x 6.8" x 9.6" |
