20 Best Books On Product Marketing (2023 Update)

Warning: do not read this book if you hate money to build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. in the 1-page marketing plan, serial entrepreneur and rebellious marketer allan dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. it's literally a single page, divided up into nine squares. with it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. whether you're just starting out or are an experienced entrepreneur, the 1-page marketing plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Over the past quarter century, seth godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. at the heart of his approach is a big idea: great marketiers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. they don't just make noise; they make the world better. truly powerful marketing is grounded in generosity, empathy, and emotional labor. learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals. it's time to stop lying, spamming, and feeling guilty about your work. it's time to stop confusing social media metrics with true connections. it's time to stop wasting money on stolen attention that won't pay off in the long run. it's time to be seen first by learning how to see.

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. product marketing debunked provides a window into taking unformed concepts and ideas – and creating a proper strategy and go-to-market plan for commercializing a product. the go-to-market framework shared in the book can be applied to a number of products, verticals, and industries. while this book is most useful for the business to business (b2b) world, it can also be applied to business to consumer (b2c) companies as well. you can use the framework as a starting point and add and remove things that make more sense for your industry and growth stage. the book includes a go-to-market checklist and other tested frameworks that every company or entrepreneur should use before launching a product.

Most tech companies get marketing wrong because they don't know how to do product marketing right. the next in the bestselling svpg series, loved shows what leaders like apple, netflix, microsoft, and salesforce do well and how to apply it to transform product marketing at your company. the best products can still lose in the marketplace. why? they are beaten by products with stronger product marketing. good product marketing is the difference between “also-ran” products versus products that lead. and yet, product marketing is widely misunderstood. it directs the best way to bring your product to market. it shapes what the world thinks about your product and category. it inspires others to tell your product’s story. part of the bestselling series including inspired and empowered, loved explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. sharing her personal stories as a former product and marketing leader at microsoft and netscape, and as an advisor to silicon valley startups, venture capitalist, and uc berkeley engineering graduate school lecturer, martina lauchengco distills decades of lessons gleaned from working with hundreds of companies to make loved the definitive guide to modern product marketing. with dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing loved is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

"your new business went online yesterday and you've got a marketing budget of zero. how are you supposed to create a movement around your product? starting from zero, it feels impossible. you may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others. growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. they 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. silicon valley has realized that growth hacking – not television commercials and billboards – is the successful start-up's secret weapon. now growth hacker extraordinaire ryan holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. featuring insights from leading growth hackers, growth hacker marketing is the essential guide to the revolutionary new approach to growing your business."–descripción del editor.

Marketers, the world needs you! only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing's transforming powers. from analytics to the strategic development process, a marketer's skills span way beyond selling stuff on social media. but are marketers learning what's needed to operate outside a sales-motivated mentality – connecting dots that lead to measurable success? to marketers who know they're made for more than just selling, this book is for you! here you'll learn how marketing originated to better understand where the next marketing evolution is heading. to employers who want to better understand marketing roles and their part in the growth process, this book is for you! here, you'll learn the mind, mission, and training behind what a marketer can truly do to make your organization stand out. spoiler alert-marketing professionals are not built for sales. they are built to manage and develop forward-thinking, competitive message positioning to solidify and execute a brand's corporate identity. in fact, the magic of marketing is its ability to execute savvy storytelling and digital communications that result in increased leads for your sales team. it's time to expect more from marketing, and uphold its ability to revolutionize the business landscape. take an inside look at the technical skills producing "made to market" ready results!

Philip kotler's name is synonymous with marketing. his textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. now kotler on marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. through kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the internet. here, too, you will find kotler's savvy advice, which has so well served such corporate clients as at&t, general electric, ford, ibm, michelin, merck, dupont, and bank of america. perhaps most important, kotler on marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of kotler's worldwide lectures. you will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. if your marketing strategy isn't working, kotler's treasury of revelations offers hundreds of ideas for revitalizing it. spend a few hours today with the world's bestknown marketer and improve your marketing performance tomorrow.

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the chartered institute of marketing. there is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. this essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. now featuring cutting edge updates on social media, seo, content marketing, user experience and customer loyalty, digital marketing strategy is an ideal road map for navigating: -marketing automation, personalization, messaging and email -online and offline integration-the power of technologies, such as ai-new data protection and privacy strategies accompanied by downloadable practical implementation guides spanning seo, paid-search, email, lead-generation and more, digital marketing strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. it is an essential guide for any marketer to build an effective and practical digital strategy.

There are laws of nature, so why shouldn't there be laws of marketing? as al ries and jack trout—the world-renowned marketing consultants and bestselling authors of positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? in the 22 immutable laws of marketing, ries and trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. from the law of leadership, to the law of the category, to the law of the mind, these valuable insights stand the test of time and present a clear path to successful products.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: the 11 immutable laws of internet branding smart and accessible, the 22 immutable laws of branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like rolex, volvo, and heineken, with the signature savvy of marketing gurus al and laura ries. combining the 22 immutable laws of branding and the 11 immutable laws of internet branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. the 22 immutable laws of branding also tackles one of the most challenging marketing problems today: branding on the web. the rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. the 22 immutable laws of branding is the essential primer on building a category-dominating, world-class brand.

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert dan s. kennedy.let’s face it—the business world today is nothing like it was ten years ago. in this new edition of his bestselling the ultimate marketing plan, industry expert dan s. kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. packed with updated examples, marketing techniques, and contributions from experts, kennedy shows you how to catapult your company to the cutting edge.

Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. from the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. with outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. inbound marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. when consumer behaviors change, marketing must change with them.

After he learned the world's best sales techniques, tom hopkins applied his new skills and earned more than one million dollars in just three years. – now, in this fully updated and revised edition of the million copy seller, hopkins shows how you can succeed in the profession of selling. learn:how to create the perfect selling climate – specific questions and tie-downs – referral and non referral prospecting – how to "sell" the most important people you know – effective phone techniques – how to finesse the first meeting – how to handle objections and what to do when you hear the word "no"how to test different closes and master sixteen powerful closes – how to plan for greatest selling impact – and he shows you how his great selling techniques can be yours!

The book that inc. says "every entrepreneur should read" and an ft book of the month selection… how did the movie the shawshank redemption fail at the box office but go on to gross more than $100 million as a cult classic? how did the 48 laws of power miss the bestseller lists for more than a decade and still sell more than a million copies? how is iron maiden still filling stadiums worldwide without radio or tv exposure forty years after the band was founded? bestselling author and marketer ryan holiday calls such works and artists perennial sellers. how do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as google, american apparel, and the author john grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. his fascinating examples include: – rick rubin, producer for adele, jay-z, and the red hot chili peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. – tim ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. – seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. – harper lee, who transformed a muddled manuscript into to kill a mockingbird with the help of the right editor and feedback. – winston churchill, stefan zweig, and lady gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. the product’s purpose and audience are in the creator’s mind from day one. by thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Setting the standard for product management and marketing many of the leading voices in the product management profession collaborated closely with working product managers to develop the guide to the product management and marketing body of knowledge (the prodbok guide). this effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. as a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the prodbok guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. the resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. this edition of the prodbok guide: – introduces a product management lifecycle for goods and services – encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the agile umbrella – illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle – highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities – describes essential tools that product managers should be aware of and utilize as they work to create value for their organizations the prodbok guide represents an industry-wide effort to establish a standard for the practice of product management. founded in 1998, aipmm aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. about the authors greg geracie is a recognized product management thought leader and the president of actuation consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. greg is the author of the global best seller take charge product management and led the development of the prodbok guide as editor-in-chief. he is also an adjunct professor at depaul university in chicago, illinois. eppinger is professor of management science and innovation at the massachusetts institute of technology (mit) sloan school of management. professor eppinger teaches mit's executive programs in product development and complex project management. he has co-authored a leading textbook, product design and development (5th edition, 2012, mcgraw-hill), which is used by hundreds of universities around the world.

This book is written for you if you want to get to grips with your marketing but you need a helping hand. it's packed with powerful tips, proven tools and many real-life examples and case studies. you'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! dee blick is a respected business author and a multi-award winning fellow of the chartered institute of marketing. dee has 27 years marketing experience gained working with small businesses from all sectors. she is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. dee has also built a reputation as a formidable marketing troubleshooter. a speaker, columnist and small business marketing practioner, dee is also the author of 'powerful marketing on a shoestring budget for small businesses'. yorkshire born and bred, dee lives with her husband and two sons in sussex.

Pump up your business with the latest, greatest marketing techniques this updated edition of marketing for dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid seo, google ads, social media campaigns and posts, influencer and content marketing, and so much more. you’ll discover what works, what doesn’t, and what is best for your business and budget. the top-selling marketing for dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. with this complete guide, you can build a business that not only competes in a challenging market, but wins. for small to mid-size business owners and marketing professionals, marketing for dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Are you wasting time on marketing? the sad truth is that most businesses are. but there is an answer, and it's in this book even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. this is the book that actually delivers what so many others promise. you'll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. and, just like them, you'll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to pancreatic cancer uk

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? you might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long! yes, you control the product, but they control how well it sells and in the end, that's all that matters. your product is competing for their time and attention with all of the other products that your company wants them to sell. you've got to find a way to get their attention and motivate them. the sales process is a fixed thing. when this happens your sales teams have to know about your product. they have to understand how it works. they have to know who it competes against and why your product is better. no two products are the same. this means that the responsibility of training the sales teams ultimately falls on your shoulders. no matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly. in most companies, the sales teams won't report in to you. however, you are going to have to build a relationship with them that will allow you to work closely with them. when they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help.

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? you might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long! yes, you control the product, but they control how well it sells and in the end, that's all that matters. your product is competing for their time and attention with all of the other products that your company wants them to sell. you've got to find a way to get their attention and motivate them. the sales process is a fixed thing. when this happens your sales teams have to know about your product. they have to understand how it works. they have to know who it competes against and why your product is better. no two products are the same. this means that the responsibility of training the sales teams ultimately falls on your shoulders. no matter if you are selling a physical product, a license, or a service, you need to teach your sales team how to sell it correctly. in most companies, the sales teams won't report in to you. however, you are going to have to build a relationship with them that will allow you to work closely with them. when they encounter a problem or a new competitor, you are going to want them to feel comfortable enough with the relationship that you have built with them so that they'll come to you for help.